Persuasion of TV Advertising

What are the two different approaches to advertising?

Who suggested hard sell and soft sell techniques affect people in different ways?

What are the characteristics of hard sell approach?

Which route does the hard sell approach use?

What are the characteristics of soft sell approach?

Which route does the soft sell approach use?

What type of individual prefers factual hard sell approach?

What type of individual prefers creative soft sell approach?

What does advertising to young children achieve?

Why doesn't pester power occur among older children?

What type of research did Okazaki conduct?
(AO2)

How many investigations did Okazaki use in his meta-analysis?
(AO2)

What did Okazaki aim to investigate?
(AO2)

What does the soft sell approach create?
(AO2)

What do individuals outline the hard sell approach as?
(AO2)

Which approach is more effective in terms of persuasive adverts?
Soft/Hard Sell
(AO2)

Which psychologist investigated children's xmas' list in USA & Sweden?
(AO2)

What is banned in Sweden?
(AO2)

What did Pine & Nash investigation find?
(AO2)

Who was the correlation stronger amongst?
(AO2)

What does research suggest about parents involvement in the effects of TV advertising?
(AO2)

Who found that 20% of TV adverts involve celebrity endorsement?

Why does celebrity work as a form of persuasion?

Why do individuals perceive celebrities as a reliable source?

What does research suggest about celebrity endorsement?
(AO2)

Who conducted research into the persuasiveness of celebrity endorsement?
(AO2)

What did Martin's research find?
(AO2)

Who is an individual more likely to buy a product off?
(AO2)