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SM - Kapitel 2 - Strategic Planning

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SM - Kapitel 02 - Strategic Planning

Pregunta 1 de 7

1

Mass communication and high technology have ____________________ in diverse cultures worldwide.

Selecciona una de las siguientes respuestas posibles:

  • created similar patterns of consumption

  • resulted in highly individualized patterns of consumption

  • rendered patterns of consumption identical

  • had little to no effect on patterns of consumption

Explicación

Pregunta 2 de 7

1

Organizations that conduct business operations across national borders are called

Selecciona una de las siguientes respuestas posibles:

  • protectionists

  • national firms

  • multinational cooperations

  • domestic companies

  • all of the above

Explicación

Pregunta 3 de 7

1

The smile is one form of communication that works the same worldwide.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 4 de 7

1

In China, business relations revolve around guanxi, or personal relations.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 5 de 7

1

________ can enable firms to learn the technology, culture, and business practices of other people and to make contacts with potential customers, suppliers, creditors, and distributors in foreign countries.

Selecciona una de las siguientes respuestas posibles:

  • economies of scale

  • joint ventures

  • low-cost production facilities

  • reduced tariffs

  • domestic operations

Explicación

Pregunta 6 de 7

1

All of the following are potential disadvantages to initiating, continuing, or expanding business across national borders EXCEPT

Selecciona una de las siguientes respuestas posibles:

  • foreign operations can absorb excess capacity, reduce unit costs, and spread economic risks over a wider number of markets.

  • firms confront different social, cultural, and political forces when doing business internationally, which can make communication in the firm difficult.

  • keeping informed about the number and nature of competitors is more difficult when doing business internationally.

  • dealing with two or more monetary systems can complicate international business operations.

  • foreign operations could be seized by nationalistic forces.

Explicación

Pregunta 7 de 7

1

Strengths of competitors in foreign lands are often ________, and weaknesses are often ________.

Selecciona una de las siguientes respuestas posibles:

  • overerstimated; overerstimated

  • overerstimated; underestimated

  • underestimated; underestimated

  • underestimated; overerstimated

  • none of the above

Explicación