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SM - Kapitel 9 - Strategy Implementation

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SM - Kapitel 09 - Strategy Implementation

Pregunta 1 de 8

1

Which of the following variables is NOT directly affected by market segmentation?

Selecciona una de las siguientes respuestas posibles:

  • Product

  • Price

  • Process

  • Place

  • Promotion

Explicación

Pregunta 2 de 8

1

All of the following are strategic marketing issues or decisions EXCEPT

Selecciona una de las siguientes respuestas posibles:

  • to be a price leader or a price follower

  • to use operating leverage

  • to offer a complete or limited warranty

  • to use heavy, light, or no TV advertising versus online advertising

  • to use exclusive dealerships or multiple channels of distribution

Explicación

Pregunta 3 de 8

1

Which two variables rank as marketing's most important contributions to strategic management?

Selecciona una de las siguientes respuestas posibles:

  • Diversification and budgeting

  • Marketing penetration and competition

  • Competition and collaboration

  • Product development and market development

  • Market segmentation and product positioning

Explicación

Pregunta 4 de 8

1

What makes market segmentation an important variable in strategy implementation?

Selecciona una de las siguientes respuestas posibles:

  • It allows a small firm to compete successfully with a large firm.

  • It allows a firm to operate with limited resources.

  • New or improved market-segmentation approaches are required for the successful execution of market development & market penetration.

  • Market segmentation decisions directly affect marketing mix variables.

  • All of the above.

Explicación

Pregunta 5 de 8

1

Which variable would be considered part of the "product" element of the marketing mix?

Selecciona una de las siguientes respuestas posibles:

  • Advertising

  • Packaging

  • Payment terms

  • Inventory levels and location

  • Publicity

Explicación

Pregunta 6 de 8

1

Which variable would be considered part of the "place" element of the marketing mix?

Selecciona una de las siguientes respuestas posibles:

  • Product line

  • Service level

  • Personal selling

  • Sales territory

  • Discounts and allowances

Explicación

Pregunta 7 de 8

1

Which of these is NOT a rule for using product positioning as a strategy-implementation tool?

Selecciona una de las siguientes respuestas posibles:

  • Look for the hole or vacant niche, a segment of the market currently not being served.

  • Do not serve two segments with the same strategy.

  • Position yourself in the middle of the map, if you are one of only two competitors.

  • Position yourself in the middle of the map, if there are more than two competitors.

  • All of these are rules for using product positioning as a strategy-implementation tool.

Explicación

Pregunta 8 de 8

1

Which of the following is NOT given as an example of a decision that may require finance/accounting policies?

Selecciona una de las siguientes respuestas posibles:

  • to extend the time of accounts receivable

  • to establish a certain percentage discount on accounts within a specified period of time

  • to lease or buy fixed assets

  • to use LIFO, FIFO, or a market-value accounting approach

  • to be a price leader or a price follower

Explicación