Topic 2 and 3 of Business Studies in Action 5th edition textbook. Focuses on marketing and finance within the business.
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Creado por Elizabeth Valesimede
hace más de 6 años
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Creado por Elizabeth Valesimede
hace más de 6 años
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Define marketing.
What are the four main features of marketing?
Distinguish between 'selling', 'advertising', and 'marketing'.
Define the term 'marketing concept'.
In what year was the production approach used?
What did the production approach focus on?
Why was the sales approach (1920-1970)
