a business will utilise two or more marketing channels to reach one or more customer segments
(Channel Type)

Utilising new channels to build brand awareness and loyalty, and offer a flexible shopping experience across a number of channels via a consistent brand experience
(Channel Type)

Definition of the marketing channel

Who are the members of the marketing channel?

Difference between channel strategy & logistics strategy

The links that tie channel members and other agencies together in the distribution of goods and services are referred to as

Examples of Channel Flows (name 5)

Channel structure refers to

Ancillary structure is

Wholesalers consist of businesses that are engaged in

Wholesalers are classified into three basic types:

Merchant wholesalers are especially well suited for

Retailers consist of businesses engaged primarily in

Retailers are particularly well suited for performing such distribution tasks as:

Non channel members such as _______ _______ are still called upon frequently by any or all of the channel members to help perform many different distribution tasks.

Environmental variables (five-category taxonomy)

Name 3 economic environmental variables

4 Types of Market Competition

where similar firms at the same level of the channel compete with each other
(Competition Type)

where different types of firms at the same level of the channel compete
(Competition Type)

Where firms at different levels in the same channel compete with one another
(Competition Type)

where entire channels compete with each other
(Competition Type)

Name 5 sociocultural environmental variables

Name 7 technological environmental variables

Name 9 legal environmental variables