Which of these are good topics to study for Chapter 4? (Check all that apply)
Fraud Triangle
Marketing Myths
Social Responsibility and Green Marketing
Which of these answer does NOT belong in the fraud triangle?
Opportunity
Rationalization
Pressure
Probability of being caught
Marketers push products customers don't want to buy.
Which of these marketing "myths" is false?
Marketing increases product awareness
Marketers believe in planned obsolescence.
Consumers are able to overpower the power of marketing, even Old Spice marketing.
Marketing is not deceptive or untruthful or dishonest.
Consumers are no match for the power of marketing.
Which of these is the best example of an opportunity to commit fraud?
Financial Pressure
Justifying fraudulent behavior
Knowing the PIN Code to get into the company safe.
Having major debt to pay off.
A boss shows weak ethical leadership to his employees. What is the most likely effect of his poor leadership?
Honest employees will turn against their morals and follow him.
The swing group of employees will be more likely to behave unethically.
Dishonest employees will become honest to compensate for their bosses.
Todd will kiss Payge.
Organizations are a part of a larger society and are accountable to that society for their actions.
Which is the best example of green marketing?
Irish soap brand packages all of its soap in green packaging.
Marketing on St. Patrick's Day
Dasani coming out with a new water bottle that is "60% Recycled Plastic"
Todd kissing Payge.
Domino's paving roads across America in order to bring better pizzas.
What is this?
Organizations will focus on the world’s social problems and view them as opportunities to build profits and help the world.
