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To be persuasive, a writer usually needs to establish that they are ( credible, an expert, a dinosaur, unbiased ) (trustworthy, fair, caring, knowledgeable, and ethical). They can also persuade by appealing to the audience’s ( parents, biases, fears, emotions ), stirring their pride, fostering resentment or fear, conjuring pity, making us care, or playing on the many other emotions we experience. Lastly, and in academic writing most importantly, writers persuade through the power of their ( persuasion, charisma, reasoning, intellect ), the tightness of their argument, and the strength of the evidence.
