A is the in which something tends to move in a way that affects , , or

Fads are within short spurts. Can be disastrous if projected to have a longer cycle or audience. Some trends flood the market quickly and consumers soon tire of it.

Environmental Scanning: The ongoing process of various resources for economic, , social, , and cultural conditions for insight into the

Fashion must be introduced neither too nor beyond the fashion cycle. Shopping the , as well as a cross-section of their own stores, helps trend forecasters to understand:
1. How are their products being ?
2. Where are they best?

Fabrication: The process of selecting for each style and group in a line

Fabric Story: The chosen for a particular or group

fabrics are usually prints, patterns, , and/or knit structures that make a group more . They are also typically more , so they are used to give a fashion edge

Trim: Additional components of garments apart from the fabrics. Can alter the timeline of

time: Lead time required for making, dyeing, and the fabric to meet the date. time: How much time from of the product to when the product hits the stores when to place the items into the stores. Committing to fabrics yields greater selection (exclusivity); Committing to fabrics at the last minute ensures adhering to the latest .