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college Fashion Test sobre Fashion Marketing Final Exam, creado por kiara alberigo el 14/12/2018.

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Fashion Marketing Final Exam

Fashion Marketing Final Exam

Pregunta 1 de 30

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: Any designed product that is currently popular, that is of the moment and subject to change, and the people consider desirable and appropriate at a given time

Explicación

Pregunta 2 de 30

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: An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing relationships in ways that benefit the organization and its stakeholders

Explicación

Pregunta 3 de 30

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: The application if marketing processes and activities to currently popular designed products. Encompasses everything that goes into the creation and developing a fashion product.

Explicación

Pregunta 4 de 30

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A : Is a set of actual and potential buyers
Customers when they: for products, with companies to obtain information, make purchases

Explicación

Pregunta 5 de 30

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: Macro environmental tool categorizing the external factors (Global-Politics, environment, socio-cultural, Technology, Economics, Legal and Competition

Explicación

Pregunta 6 de 30

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Consumer : The exchange processes involved in acquiring, consuming, and disposing of goods and services

Explicación

Pregunta 7 de 30

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• The Buyers’ Decision-Making Process:
o Step 1: Recognizing the
 Needs to buy an outfit for attending a formal event, or a new job
o Step 2: Seeking
 Understand and analyze your problem
 Do research
o Step 3: Weighing
 Evaluate your options
o Step 4: Making a
 Making a purchase
o Step 5: Evaluating that
 How customers feel about that purchase

Explicación

Pregunta 8 de 30

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Segmentation: Divides total marketers into smaller clusters of possible customers who display similar characteristics, wants and needs

Explicación

Pregunta 9 de 30

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• Segmentation categories:
o : Age, gender, Economic status (income)
o : Quantitative investigation of consumers lifestyles and personality characteristics
: The distinctive patterns of behavior that characterize each individual’s adaptation to the situations of his/her life
: How people live, how people spend their money how people allocate their time
 AIO Statements:
• A: Statements
• I: Questions
• O: Questions
o : Physical environment, climate, and natural resources inherent to a market (ex: rural/suburban/big city
o Consumer : A is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

Explicación

Pregunta 10 de 30

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Creating a Marketing mix: The set of controllable, tactical marketing tools- product, price, promotion, and place- that the firm blends to produce the response it wants in the target market

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 11 de 30

1

o Product:
 Types of Consumer Product:

Selecciona una o más de las siguientes respuestas posibles:

  • Goods

  • Services

  • Places

  • Experiences

Explicación

Pregunta 12 de 30

1

Which stage of the fashion life cycle is the trend most popular

Selecciona una de las siguientes respuestas posibles:

  • introduction of a style

  • increase in popularity

  • peak of popularity

Explicación

Pregunta 13 de 30

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Unit Retail Price: $80/Skinny-Fit Solid Velvet Ankle Pant
Unit Variable Cost: $50
Fixed Cost: $45,000
Break even Unit?
units:
Equation:
Fixed Cost/(Unit Retail Price-Unit Variable Cost)

Explicación

Pregunta 14 de 30

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Price is the monetary amount that one pays in exchange for a product

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 15 de 30

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What is an example of a company that prices above the market?

Selecciona una de las siguientes respuestas posibles:

  • Chanel

  • American Apparel

  • Macy's

Explicación

Pregunta 16 de 30

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What is Variable pricing?

Selecciona una de las siguientes respuestas posibles:

  • the retailer changes prices on a regular basis in response to change in demand and cost

  • retailers offer the same product to different customers at different prices

  • A high-demand item is priced low and advertised heavily in an effort to attract customers

  • Discount stores end their prices in .99 so it sounds cheaper

Explicación

Pregunta 17 de 30

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In sales promotion, a gift with purchase is when a company offers a specially priced or exclusive item for a smaller additional price when customers make a purchase at or above a certain dollar amount or buy a specific product

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 18 de 30

1

Selecciona la opción correcta de los menús desplegables para completar el texto.

( Public Relations, Press release, Press Kit ): Aim at generating good will and positive image for the brand and its products among the public

( Press release, Press conference, press kit ): Document that presents news in a manner designed to promote the launch of a new collection, the hiring of a new designer, or the endorsement of its line by a celebrity

( Press Kit, press conference, press release ): A package of promotional material provided to members of the media to brief them

( Press Conference, press kit, press release ): An event in which appropriate media are invited to learn specific news in person

( Annual Report, personal selling, product placement ): The years activities, such as: new products that were introduced or new markets that were entered, and plans for the coming year. It also contains detailed financial information for the year

( Product Placement (PPL), annual report ): The inclusion of branded products or identifies through audio or visual means within mass media programming

( Personal Selling, annual report, product placement ): Involves a one-on-one, often face-to-face interaction between a marketer’s representative and an individual or small group of consumers with the goal of generating a sale

Explicación

Pregunta 19 de 30

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Who are the middlemen or resellers that handle flow of products from the manufacturer to the immediate response, and build lasting, customer relationship

Selecciona una de las siguientes respuestas posibles:

  • Wholesalers

  • Intermediaries

  • retailers

Explicación

Pregunta 20 de 30

1

Rellena el espacio en blanco para completar el texto.

Marketing System: When one member of a marketing channel yields more power than the others, an administered marketing system may result (Walmart, Nike, Apple)

Explicación

Pregunta 21 de 30

1

Selecciona la opción correcta de los menús desplegables para completar el texto.

o ( Independent Retailers, discount store, pop-up store ): Owned by a single person (sole proprietorship) or partnership

o ( Department Stores, factory outlet, specialty store ): Offers a wide selection and wide variety of products and fashion products. To broad range of customers (heterogeneous)

o ( Specialty Stores, factory outlet, pop-up stores ): Carries narrow product lines with deep assortments within those lines. Targets a specific and homogeneous customer

o ( Discount Store, department store, factory outlet ): Offer a combination of general merchandise at lower prices

( Factory outlets, discount stores, pop-up stores ): Manufacturer-owned and operated stores by firms such as J. Crew, Gap, Nike

o ( Pop-up Stores, factory outlet, specialty store ): Temporary retail spaces that typically appear in a vacant space, offering unique merchandise

Explicación

Pregunta 22 de 30

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In the stages of the marketing process, what is the stage where you decide on the type of observation form or questionnaire?

Selecciona una de las siguientes respuestas posibles:

  • Determine the data collection method

  • Design data collection forms

  • determining research design

  • analyze and interpret the data

Explicación

Pregunta 23 de 30

1

what type of research includes laboratory and field experiments

Selecciona una de las siguientes respuestas posibles:

  • Causal

  • Exploratory

  • descriptive

Explicación

Pregunta 24 de 30

1

In descriptive research, you use Cross-sectional study and Longitudinal analysis

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 25 de 30

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what is the quickest, cheapest and most flexible way to gain insights and ideas in exploratory studies?

Selecciona una de las siguientes respuestas posibles:

  • Literature search

  • Analysis of selected cases

  • focus group

  • experience survey (key informant survey)

Explicación

Pregunta 26 de 30

1

Rellena los espacios en blanco para completar el texto.

A is the total set of subjects of interest in a study, while the is a subset of this on which the study collects data

Explicación

Pregunta 27 de 30

1

the three types of ritual experience is:

Selecciona una o más de las siguientes respuestas posibles:

  • religious

  • rites of passage

  • cultural

  • medial

Explicación

Pregunta 28 de 30

1

Rellena los espacios en blanco para completar el texto.

o : The giver is motivated by an event to procure a gift

o : The Process of gift exchange. The recipient responses to the gift

o : The bonds between the giver and the receiver are adjusted (either looser or tighter) to reflect the new relationship that emerges after the exchange is complete

Explicación

Pregunta 29 de 30

1

Selecciona la opción correcta de los menús desplegables para completar el texto.

• ( Users, influencers, buyers, deciders, gatekeepers ): Those that will use that actual product or service
• ( Influencers, users, buyers, deciders, gatekeepers ): Help define specifications and provide information for evaluating alternatives
• ( Buyers, users, influencers, deciders, gatekeepers ): Have formal authority to select the supplier and arrange terms of purchase
• ( Deciders, users, influencers, buyers, gatekeepers ): Have formal or informal power to select and approve final suppliers
• ( Gatekeepers, users, influencers, buyers, deciders ): Control the flow of information

Explicación

Pregunta 30 de 30

1

in service purchases, negotiation of price is more prevalent

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

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