mk9

Pregunta 1 de 80

1

You notice that one of the required email groups is not showing up on the subscription management
page.
What is causing this?

Selecciona una de las siguientes respuestas posibles:

The “Include this Email group on the Subscription Management page” check box must be selected.
The email group has not been activated.
A subscription confirmation page has not been configured.
The email group title contains special characters.

Explicación

Pregunta 2 de 80

1

What is the process to activate this green check mark?

Selecciona una de las siguientes respuestas posibles:

Your client must complete the Branded Bounceback Address Configuration Workbook. You can
then use the values from this document to configure the bounceback domain in Assets> Email
Setup> Email Defaults.
Your client must complete the Branded Bounceback Address Configuration Workbook and submit
this to Oracle support. After Oracle has created the bounceback domain, the green check mark will
appear in Assets> Email Setup> Email Defaults.
The default Reply-To email address needs to be specified in Assets> Email Setup> Email Defaults.
This email address must be a valid email address.
Your client will provide you with access to their DNS control panel. Use the values from the DNS
control panel to configure the bounceback domain in Assets> Email Setup> Email Defaults.
Your client must compete the Branded Bounceback Address Configuration Workbook. You can then
Page No | 4
__________________________________________________________________________________________________
_https://www.certsmate.com/
use the values from this document to configure the bounceback domain in Setup> Company
Defaults.

Explicación

Pregunta 3 de 80

1

Which four additional Contact fields must you create in Eloqua to allow for the integration multiple
CRMs?

Selecciona una o más de las siguientes respuestas posibles:

CRM Email Opt Out
CRM Lead ID
Email Address
CRM Company
CRM Contact ID
CRM Account ID

Explicación

Pregunta 4 de 80

1

While testing your client’s Closed-Loop Reporting system, you notice that the report data Campaign
ROI is inaccurate. What are two reasons for this?

Selecciona una o más de las siguientes respuestas posibles:

Many campaigns are missing Actual Cost on the Campaign.
The Campaign association is being associated through all Contacts on the Opportunity.
The Campaign association is being associated through only the Primary Contact on the
Opportunity.
Some Opportunities are missing Amount.
The client has chosen the Influenced attribution model.

Explicación

Pregunta 5 de 80

1

You are a Customer Administrator. You create a new campaign and want to restrict who is able to
edit, delete, and activate the campaign.
What should you do after saving the campaign?

Selecciona una de las siguientes respuestas posibles:

By default, only the creator of the asset has full access and no further action is required.
From the campaign, edit access from the Permissions menu option.
From the campaign, edit access from the Settings menu option.
From the Setup> users area, edit access to Asset Creation in Security Group Overview.

Explicación

Pregunta 6 de 80

1

You are building a form for a white paper download, and you want to ensure that submitters who are
unsubscribed still get the whitepaper emailed to them.
How do you configure this?

Selecciona una de las siguientes respuestas posibles:

Use the Add to Campaign form processing step to add the contacts to a re-engagement campaign.
Use the Send Submitter an Email form processing step.
Use the Subscribe Contacts Globally form processing step
Use the Email Group- Subscribe/Unsubscribe form processing step.

Explicación

Pregunta 7 de 80

1

Your client wants to change the font of the out-of-the box subscription management page to match
the company branding guidelines.
How do you configure this?

Selecciona una de las siguientes respuestas posibles:

Navigation to Setup> Display Formats and choose the desired font from the drop-down list.
Create a custom object to house the font style, then point the subscription page to the object.
Navigate to Setup> Company Defaults and choose the desired font form the drop-down list.
Navigate the Email Groups> Global Subscription Management > Edit& Preview Page.

Explicación

Pregunta 8 de 80

1

IP warming is achieved by ________________.

Selecciona una de las siguientes respuestas posibles:

Slowly increasing the volume of emails to quality contacts
Sending a high volume of emails to valid email addresses
Configuring DKIM for all email domains
Running deliverability reports for every email sent from Eloqua

Explicación

Pregunta 9 de 80

1

Where can you create or manage security groups?

Selecciona una de las siguientes respuestas posibles:

Settings> Setup> Email Batch Control
Settings> Setup> Users> Groups
Settings> Setup> Email Defaults
Settings> Setup> Security

Explicación

Pregunta 10 de 80

1

Your client’s Sales team wants to know when their contacts or anyone from their contacts’ domains
visits your client’s website.
How should you enable this?

Selecciona una de las siguientes respuestas posibles:

Sales should access web activity in either Engage reports or in Profiler.
A client administrator must enable web alerts in Profiler settings and then configure alerts for each
Salesperson in Profiler.
A client administrator must enable web alerts in Profiler settings, and then Sales should configure
and manage their own web alerts in Profiler.
Sales should access web activity in Engage reports.

Explicación

Pregunta 11 de 80

1

While configuring the out-of-box subscription management page, your client mentions that they
want to include several brand logos in the page.
How do you configure this?

Selecciona una de las siguientes respuestas posibles:

Edit the hyperlink on the email footers to pass an image query string through when the link is
clicked.
Create a landing page with a custom subscription form.
Upload a single image with all logos to the Company Defaults area.
Create dynamic content and add it to the subscription management page.

Explicación

Pregunta 12 de 80

1

Your client is ready to change several of their Opportunity Stages in CRM, and you need to ensure
Closed-Loop Reporting is not interrupted.
Which set of changes is necessary in Eloqua?

Selecciona una de las siguientes respuestas posibles:

Temporarily disable the Get Opportunities auto-synch.Delete the old Opportunity Stages.Set the
new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable all auto-synchs.Disable the old Opportunity Stages.Set the new Opportunity
Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable the Get Opportunities auto-synch.Disable the Old Opportunity Stages.Set the
new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
. Temporarily disable all auto-synchs.Delete the old Opportunity Stages.Set the new Opportunity
Stages by copying and pasting them exactly ads they appear in CRM.

Explicación

Pregunta 13 de 80

1

You have set up a Campaign Approval workflow for your client, but they inform you that they cannot
see the approvals feature in a campaign they are finalizing for launch.
Which two aspects should you ensure?

Selecciona una o más de las siguientes respuestas posibles:

Check that the campaign is not using External Activities.
Check that the user’s security group has Campaign Approvals enableD.
Verify that the campaign is a Simple Email campaign.
Verify that the campaign is a Multi-Step campaign.
Make sure that all campaigns in the install are deactivated.

Explicación

Pregunta 14 de 80

1

What should the domain format be for the inclusion on the Master Exclude list?

Selecciona una de las siguientes respuestas posibles:

@domain1.com
domain1.com
https://www. domain1.com
http://www. domain1.com
www. domain1.com

Explicación

Pregunta 15 de 80

1

Your customer has the following campaign requirements:
-Display a header image that changes depending on what industry sector the recipient belongs to.
-An email that will only be sent to recipients who attended an offline event.
-An email that will only be sent to recipients who have a valid phone number.
Which three campaign elements should be used to accomplish this?

Selecciona una o más de las siguientes respuestas posibles:

A decision element that compares list membership
A decision element that compares contact fields
An email containing dynamic content
A decision element that compares segment membership
An email containing a query string web link

Explicación

Pregunta 16 de 80

1

Your customer has content from multiple marketing channels and needs to record the channel from
which visitors are coming.
How can this be accomplished?

Selecciona una de las siguientes respuestas posibles:

Configure the tracking script to capture and send the referral data via the elq_x_value method.
The origin of visitors to an Eloqua-enabled landing page is tracked automatically.
Configure a query string parameter on the inbound links and create an update rule to capture the
required value.
Configure a query string parameter in Eloqua and include the required value on the inbound links.

Explicación

Pregunta 17 de 80

1

Your client wants to include Industry in their scoring model. You notice that they have two fields for
Industry:(img)
How do you proceed before building and launching the scoring model?

Selecciona una de las siguientes respuestas posibles:

Look at the field dependencies and discuss with the client how each field is being used.
Use the Industry field with “contains” operators to isolate the desired industries.
Look at the field population data and use the field with the highest % population.
Use the Industry –Text field with “contains” operators to isolate the desired industries.

Explicación

Pregunta 18 de 80

1

Your client has begun the IP warming process themselves, but are getting high bounce rates and
spam complaints.
Which three methods would you suggest to improve the success rate of IP warming?

Selecciona una o más de las siguientes respuestas posibles:

Reduce amount of complex code in emails.
Review the criteria in the Segment used as the audience for the IP warming campaign.
Increase image-to –text ration in emails.
Remove the unsubscribe link from the footer
Reduce image-to –text ratio in emails.

Explicación

Pregunta 19 de 80

1

A client wants to set up one subscription page for their consumer brands and another for their
enterprise brands. All the emails for both brands use the same three email groups.
How should you configure the subscription management center?

Selecciona una de las siguientes respuestas posibles:

Use two different custom subscription landing pages that both integrate with the existing email
groups.
Use a query string to personalize the URL for the subscription landing page.
Select Split Email Group from the drop-down menu under Setup> Email Groups.
Select Create New Subscription Center under Global Subscription Management

Explicación

Pregunta 20 de 80

1

How should you configure an external call to work with Custom Object records?

Selecciona una de las siguientes respuestas posibles:

Create an external call and set the datatype to Data Card.
Create an external call and set the datatype to Custom Record.
Create an external call and set the datatype to Contact, then ensure that linked data objects is
selected
Create an external call and set the datatype to User.

Explicación

Pregunta 21 de 80

1

Which three settings need to be configured to enable the use of an unsubscribe list hosted on an
SFTP server?

Selecciona una o más de las siguientes respuestas posibles:

SSL Certificate
Data import purpose set to Unsubscribe
Notification rules
A valid SFTP configuration
In the field mapping, set to match uniquely on Email Address

Explicación

Pregunta 22 de 80

1

Your client has a list of URLs that need to be given a new page tag. Existing page tagging operations
should not be affected when applying this tag.
Which three elements/changes are needed to achieve this?

Selecciona una o más de las siguientes respuestas posibles:

A valid CSV file
A valid TSV file
“Include pages that are part of an auto tagging rule” in the upload tags dialog box set to true
“Append existing page tags with uploaded spreadsheet” in the upload tags dialog box set to true
“Include pages that are part of an auto tagging rule” in the upload tags dialog box set to false

Explicación

Pregunta 23 de 80

1

Which two steps should you take to identify the POD number of your client’s instance?

Selecciona una o más de las siguientes respuestas posibles:

Navigate to Assets> Email Defaults and observe the POD field.
Create an Eloqua support ticket and request this information.
Look at the URL of the Eloqua instance: secure.p0[pod number here].
Navigate to Admin> Company Defaults and observe the POD field.
Send an email to yourself from the Eloqua system and observe the headers

Explicación

Pregunta 24 de 80

1

You create an auto sync to populate a custom object. The auto sync history shows that records were
successfully created, but when you look at the Custom Object Records Mapped to Contact
Breakdown report, you see that none of the custom object records are mapped to the contact
records.
Which three configuration settings cause this?

Selecciona una o más de las siguientes respuestas posibles:

Explicación

Pregunta 25 de 80

1

How do you send a fixed value from an external form to Eloqua for reporting purposes?

Selecciona una de las siguientes respuestas posibles:

In Form Design, create an Extended Contact Info Field Group.
Configure a form processing step to Post Data to Server
Add a hidden field to the form with the required value. Posting to this form will also submit the
required value.
When the page loads, submit a http request to the API and send the desired value.
Configure a form processing step to Run Integration Rules.

Explicación

Pregunta 26 de 80

1

A visitor submits a form requesting information on a product in their industry. You have a list of
industries with the corresponding email names in the next column.
In the Form Processing steps, how should you dynamically define the email they receive based on
their industry?

Selecciona una de las siguientes respuestas posibles:

Send Notification Email > Always send the same email
Send Submitter an Email> Always send the same email
Send Notification Email > use a picklist to select the email > Choose field: Industry> use a lookup
table
Send Submitter an Email > Use a picklist to select the email > Choose form field: Industry> Use a
lookup table

Explicación

Pregunta 27 de 80

1

Your client is ready to activate a second lead scoring model for a new line of business. How do you
proceed?

Selecciona una de las siguientes respuestas posibles:

Activate the new model and begin using both lead scores.
Do a full export of the contact database and all activities.
Pause CRM integration until Sales and Marketing have time to review scoring reports.
Pause CRM integration until at least 24 hours after the new model is activateD.
Deactivate the other model that is currently running.

Explicación

Pregunta 28 de 80

1

Which client situation does not require a custom subscription management page?

Selecciona una de las siguientes respuestas posibles:

A client requires the Preference Center in English and Spanish.
A client has legal reasons to block customers from unsubscribing globally.
A client has multiple distinct brands requiring individual pages.
A client has created distinct email groups for Newsletters, Product Updates, and Promotions.

Explicación

Pregunta 29 de 80

1

You want to ensure that new leads crated in your client’s CRM have lead scores mappeD. How do you
configure this?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 30 de 80

1

How should you verify that SPF has been implemented correctly?

Selecciona una de las siguientes respuestas posibles:

Orchestration > Tools > Campaign Settings
Assets > Email Defaults > SPF pass status
Send an email from the Eloqua system, then check the Email header for SPF= pass.
Send a Campaign and check the Email Bounceback reports afterwards.

Explicación

Pregunta 31 de 80

1

la pregunta esta en la imagen

Selecciona una o más de las siguientes respuestas posibles:

The user will only be able to create files and picklists.
The user will only be able to create files, picklists, and images.
The user will be able to create Email Headers.
The user will be able to create Landing Pages.
The user will be able to create Forms, Images, and Contact Groups.

Explicación

Pregunta 32 de 80

1

What is the correct filter criteria to identify contacts that has an opportunity created within the last
12 months that is now closed?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 33 de 80

1

Your client already had IP addresses with good sender reputation scores before implementing Eloqu

Selecciona una de las siguientes respuestas posibles:

How do you incorporate that into your IP warming efforts?
Send emails from the old IPs that redirect to Eloqua assets for the first three months.
Send emails from the old IPs concurrently with the new IPs for the first three months
Add your Eloqua-assigned dedicated IP range to your existing SPF record before IP warming.
Replace the Eloqua- assigned IPs with your original IPs under the Setup menu.

Explicación

Pregunta 34 de 80

1

You are mapping the fields in the “Create Lead” external call, but do not see “Lead Source Most
Recent” on the list of CRM fields. After confirming with the cli

Selecciona una de las siguientes respuestas posibles:

Return the CRM Integration Setup wizard.
Reset the CRM Integration user password.
Contact Eloqua Product Support to make the field visible in Eloqud.
Refresh the list of CRM fields from the field mapping screen.

Explicación

Pregunta 35 de 80

1

Your customer has configured the following external call:
What will this external call enable you to do?

Selecciona una de las siguientes respuestas posibles:

When manually adding contacts, the user will be able to add opportunity data
When manually adding contacts, the user will be required to add opportunity data.
When performing a list upload, opportunity data will be automatically included if available.
When performing a list upload, data will be used to populate the Opportunity custom data object.

Explicación

Pregunta 36 de 80

1

You have successfully installed the Contact Washing Machine Cloud app in your client’s Eloqua
instance; however, you cannot see it on the Campaign Canvas.
Which step should you perform next in order to see it on the Campaign Canvas?

Selecciona una de las siguientes respuestas posibles:

Relogin to Eloqua.
Move your cursor over the Actions heading and click the right-arrow to show the extended Actions
column.
Reinstall the app.
Click Check connection in the App screen.
In the Campaign settings, select Enable Connectors.

Explicación

Pregunta 37 de 80

1

Your client wants to roll out the new scoring model to a limited number of Salespeople to get
feedback on the scoring criteria before sharing with all of Sales.
Which two recommendations should you make to your client?

Selecciona una o más de las siguientes respuestas posibles:

Map the new score into CRM, and during the roll-out period use CRM views and controls to ensure
that the limited group of Sales sees the new score.
Use Eloqua security groups to control which Salespeople can see the new lead score during the roll
out.
Do not yet map lead scores to CRM during the roll-out period. Marketing should analyze scored in
Eloqua and share scoring reports with Sales for feedback about the new model.
Sales and Marketing should agree on a date to revisit the scoring model and discuss their feedback
and propose changes.

Explicación

Pregunta 38 de 80

1

Your client wants to add a Preference Center page to their main website.
What do you recommend?

Selecciona una de las siguientes respuestas posibles:

Build an Eloqua form for the client’s website with processing steps to manage visitor preferences.
Add the Eloqua Subscription Management form code to the page on the client’s website.
Link directly to the Eloqua Subscription Management page from the client’s website.
Configure the Eloqua Subscription Management page to allow for external access.

Explicación

Pregunta 39 de 80

1

What three types of microsites can you create in Eloqua?

Selecciona una o más de las siguientes respuestas posibles:

An approved microsite
A basic microsite
A complex microsite
A secure microsite
An Authenticated microsite

Explicación

Pregunta 40 de 80

1

How can you assign specific security permissions to a single user?

Selecciona una de las siguientes respuestas posibles:

Add the individual to the Users folder under the Group tab, then modify the security settings for
that user.
Create that user as a contact, and on the preferences tab in the contact editor window, select the
specific security permissions that you would want that person to have.
Navigate to General Settings Configuration in the Security in Settings> Security and assign the
necessary permissions.
Create a security group with that specific user on it, and assign it to that user on the user editor
window.

Explicación

Pregunta 41 de 80

1

Your customer is currently running a campaign to all her marketing contacts. She wants to add a list
of event attendees to this campaign and have them receive customized content.
After loading the named of attendees to a shared list, what should you do next?

Selecciona una de las siguientes respuestas posibles:

Use a decision step to send the contacts in the list to a program.
When building the campaign, add a decision step to check shared list membership.
Use “Insert to Campaign Step” from the Orchestration > Events menu.
When building the campaign, use the list membership to trigger dynamic content within the
emails.

Explicación

Pregunta 42 de 80

1

42 es pregunta con imagen

Selecciona una de las siguientes respuestas posibles:

x
z

Explicación

Pregunta 43 de 80

1

Your client has a list of tradeshow attendees. You used External Activities to generate campaign
responses for those attendees who requested a demonstration. However, the next day your client
has noticed that the campaign responses are not showing up in CRM.
What is the reason for this?

Selecciona una de las siguientes respuestas posibles:

There are steps missing from the Campaign Canvas.
The name of the External Asset does not exactly match the name of the Campaign.
The data format on the External Asset upload file was after today’s date.
The Last CRM Campaign ID was not uploaded onto the Contract RecorD.

Explicación

Pregunta 44 de 80

1

Your client wants their users to log in to Eloqua using their proprietary Single-On (SSO) product.
Which step is unnecessary when you configure this?

Selecciona una de las siguientes respuestas posibles:

Contact Eloqua Support for final testing and verification
Determine the Identity Provider Location and Mapping.
Add or upload a new Identity provider from the Single Sign-On ared.
Verify that the client’s SSO authentication is supported by Eloqud.

Explicación

Pregunta 45 de 80

1

Your customer is running an event and has distributed the sign-up form to partner companies to use
on their websites. Each partner company has your customer’s Eloqua tracking script deployed on
their website. For reporting purposes, how can the source of the form submission be determined
without modifying the Eloqua Form?

Selecciona una de las siguientes respuestas posibles:

Define a query string parameter and make sure it is included in the link to the partner’s landing
page where the sign-up form is hosted.
Define a query string parameter and make sure it is included in the distributed form code for
inclusion on partner’s landing page.
Define a query string parameter and pass the information via the API to Eloqua via a form
submission event.
Define a data lookup that pre populates the form with the relevant information.

Explicación

Pregunta 46 de 80

1

You are implementing Eloqua for a customer with two main office locations. They have a
requirement that some contacts are only accessible from a specific office. How can this be
accomplished?

Selecciona una de las siguientes respuestas posibles:

Assign a business division label to each contact to determine which office the contact belongs to.
Users will only be able to see the contact if they are accessing the system from the specified IP
address.
Configure a security group for each office; when contacts are added they are assigned to the
appropriate security group through form processing.
Configure a security group for each office, specify a business unit membership in the group
configuration and then use a program to assign access to the target contacts.
Configure a security group for each office; when contacts are added they are assigned to the
appropriate security group through a shared filter.

Explicación

Pregunta 47 de 80

1

How should you write a status of Not Started for all form submit activities that Eloqua writes to a
CRM system?

Selecciona una de las siguientes respuestas posibles:

Edit external calls to change the value from Completed to Not Started and document this on the
Activities tab of the client’s field mapping spreadsheet.
Add an update rule to Program Builder to populate Status before the Integration Events fire.
Contact Eloqua Product Support to have this changed in the back end.
Do nothing. Activity values cannot be modified.

Explicación

Pregunta 48 de 80

1

You notice that most of your client’s contacts have 3 or 4 in their lead score. What are two possible
reasons for this?

Selecciona una o más de las siguientes respuestas posibles:

The scoring engine has not yet finished scoring the entire database.
The Profile criteria is too strict.
The Engagement criteria is too strict.
There is a low number of contacts in active campaigns.
The scoring model has not yet been activated.

Explicación

Pregunta 49 de 80

1

One of the customer’s marketing teams are complaining that emails are being delivered outside the
sending window specified during campaign configuration. What is causing this issue?

Selecciona una de las siguientes respuestas posibles:

The time zone is not set to the same location as the marketing team.
The default sending window is set to override individual campaign settings.
The user who created the campaign is in a security group that does not have permission to
override the default sending window.
The marketing team are working with a VPN which is causing the issue.

Explicación

Pregunta 50 de 80

1

Your customer wants to increase the amount of data obtained from gated content. How can this be
achieved?

Selecciona una de las siguientes respuestas posibles:

Use Progressive Profiling to increase data collection from web forms.
Use Advanced segmentation to better target the audience.
Use Dynamic Content to capture additional audience data.
Use Form Validation to improve the quality of incoming data.

Explicación

Pregunta 51 de 80

1

Your customer requires that certain users are notified each time a specific Eloqua form is submitted.
How can this be achieved?

Selecciona una de las siguientes respuestas posibles:

Email notification can be set by editing the form settings.
Email notification can be set by editing the appropriate campaign step.
Email notification can be set by editing the appropriate form processing step.
Email notification can be set in the form defaults configuration.

Explicación

Pregunta 52 de 80

1

You have been tasked to set up a Custom Object to automatically update linked Contact records
whenever a new Custom Object record is created. The desired result is for the Opportunity Amount
field’s data to be present on the Contact object.
Which setup should you perform to achieve this?

Selecciona una de las siguientes respuestas posibles:

Set up a Custom Object Record Service for Modified DataProcessing Step: Add to Step in Program
BuilderOptional Parameter: Opportunity Amount
Set up a Custom Object Record Service for New DataProcessing Step: Add to Step in Program
BuilderOptional Parameter: Opportunity Amount
Set up a Custom Object Record Service for New DataProcessing Step: Save to Contact
TableOptional Parameter: Opportunity Amount
Set up a Custom Object Record Service for Modified DataProcessing Step: Save to Contact
TableOptional Parameter: Opportunity Amount
Set up a Custom Object Record Service for New DataProcessing Step: Run Integration
RulesOptional Parameter: Opportunity Amount
Set up a Custom Object Record Service for Modified DataProcessing Step: Run Integration
RulesOptional Parameter: Opportunity Amount

Explicación

Pregunta 53 de 80

1

You set up query strings to track lead referring sources to a form.
How do you configure the form to capture the referring query string?

Selecciona una de las siguientes respuestas posibles:

Create a hidden field on the form. Under Advanced Settings, select Query String from the Data
Type drop-down menu.
Create a hidden field in the form that populates with the query string value using Java Script.
Under Form Processing Steps, select the Track Query String option.
In the Form Editor, navigate to Settings and select the Track Query String option

Explicación

Pregunta 54 de 80

1

To improve the quality of analytics your customer wants to prevent users based in their marketing
office from being tracked by Eloqu

Selecciona una de las siguientes respuestas posibles:

How can this be accomplished?
Configure the DNS settings for your email server to exclude the IP address of your company office.
Configure the IP filter on the tracking configuration to exclude the IP address of marketing office.
Configure the Master Exclude to include the company domain.
Create a contact for each marketing user and exclude them from analytics.

Explicación

Pregunta 55 de 80

1

Your client wants to allow email recipients to globally opt-out directly from the footer of an email
with a single click.
Which type of link should you use?

Selecciona una de las siguientes respuestas posibles:

A blind form submit
A system Action Unsubscribe from Email Group link
A System Action Unsubscribe from All link
A query string with the email address

Explicación

Pregunta 56 de 80

1

Which three are features of Eloqua Engage?

Selecciona una o más de las siguientes respuestas posibles:

Reporting capabilities for Sales to see all email and web visit activity
The ability for Sales to add new contacts to the Eloqua database
The ability for Sales to include attachments in personalized emails
The ability for Marketers to build segments for Sales and deploy emails on their behalf
The ability for Sales to customize and send marketing-approved emails

Explicación

Pregunta 57 de 80

1

To set up a new SFTP connection in Eloqua, you need to _____.

Selecciona una de las siguientes respuestas posibles:

Create a new data Import via the Data Import and Export settings, then configure the Server URL
making sure you install the relevant SSL certificate.
Create a new data Import via the Data Import and Export settings, then configure the Document
Root, Username, and Password
Create a new data Import via the Data Import and Export settings, then configure the Server URL,
Username, and Server Port. The user will be prompted for password on each upload.
Create a new data Import via the Data Import and Export settings, then configure the Server URL,
Username, and Password.

Explicación

Pregunta 58 de 80

1

Your client wants a Data Export set up that only export Contacts that were recently updated through
Eloqua data from a particular Segment. In the Data tab of the Data Export, which three options
should you ensure are selected to achieve this?

Selecciona una o más de las siguientes respuestas posibles:

Data set: All records every time
Data set: Only records changed since last run
Data type: Contact data
Data type: Account data
Contact set: Segment members
Contact set: Contact list

Explicación

Pregunta 59 de 80

1

The image above shows the permission settings for a specific campaign email.
Which four statements are true about how the permissions have been set?

Selecciona una o más de las siguientes respuestas posibles:

Only a Customer Administrator can activate a campaign that contains this email.
Only a Customer Administrator or an Advanced Marketing User can delete this email.
Only a Customer Administrator can activate this email.
All users are able to view the email asset.
Only a Customer Administrator can edit the email permissions.
Only a Customer Administrator or an Advanced Marketing User can make changes to this email.
Users who are both a Customer Administrator and an Engage User cannot set email permissions.

Explicación

Pregunta 60 de 80

1

You notice that a Scoring Model has a high volume of contacts in Eloqua with a score of D
What are two reasons for this?

Selecciona una o más de las siguientes respuestas posibles:

The contact has not yet performed an activity that would elevate the score.
The contacts have not been scored yet.
The fields being scored contain many blank values.
There is another Scoring Model activated.
The fields being scored contain many nonstandard values.

Explicación

Pregunta 61 de 80

1

In which two ways can you customize email content by using a custom object record?

Selecciona una o más de las siguientes respuestas posibles:

Link the email to the segment you wish to target in your campaign. By providing references to a
custom object, the email will be personalized.
Edit the HTML to allow customization based on contact field values.
Set dynamic content rules based on a contact’s Account filed value
Set dynamic content rules based on a linked contact’s custom object filed value
Insert a field merge into the email.

Explicación

Pregunta 62 de 80

1

Which three custom web links can be generated by Eloqua to be included in a CRM?

Selecciona una o más de las siguientes respuestas posibles:

Add to campaign
Add to Eloqua
Activity Overview
Send Email
Unsubscribe from Eloqua
Run data tool

Explicación

Pregunta 63 de 80

1

Your customer wants to track display ads that are driving the most traffic to a form. You configure
JavaScript to capture the lead source from query strings; however, during testing, no information is
being passed along.
What is the reason for this?

Selecciona una de las siguientes respuestas posibles:

Eloqua query strings can only be used to track email-based lead sources.
You must update the Query String names to reflect Eloqua default names.
You must change the default form field HTML name to Campaign_ID.
The browser used for testing have JavaScript disabled.

Explicación

Pregunta 64 de 80

1

On the subscription management page, your client wants their Email Groups listed in this order:
Weekly Newsletters
Monthly Newsletters
Events
Product Updates
How do you configure this?

Selecciona una de las siguientes respuestas posibles:

Edit the Name on each Email Group. Groups are displayed on the page alphanumerically based on
this field.
Create the Email Groups in order listed. They will be displayed in the same order that they are
created.
Edit the Name as it appears to Contacts on each Email Group. Email Groups are displayed on the
page alphanumerically based on this field.
Modify the html on the subscription management page to reorder the order of Email Groups.

Explicación

Pregunta 65 de 80

1

Which three elements are tested when running a tracking script test in Eloqua?

Selecciona una o más de las siguientes respuestas posibles:

SSL Certificate Details
Latency
Tracking Script present
Cookie Type
Number of visits
Webpage available

Explicación

Pregunta 66 de 80

1

Your client is hosting a multisession event across several cities. During testing in Event Builder, you
notice that registrants are not being correctly registered for their preferred session location. What
should you do?

Selecciona una de las siguientes respuestas posibles:

Check that the value in the form field mapped to the Session City contains the event’s Session
Name.
Check that the value in the form field mapped to the Session City field is an exact match to the
event’s Session Name.
Check that the Contact Record’s City field is mapped to the Session City field
The records were Waitlisted and will be updated to Registered if other registrants cancel their
registration.

Explicación

Pregunta 67 de 80

1

How can you determine the relative value of page tags in Eloqua?

Selecciona una de las siguientes respuestas posibles:

The value of a page tag is configured in the page tag settings using a value range of 0 to 100.
The value of a page tag is determined by the traffic that tagged pages receive.
The value of a page tag is set in the context of a lead scoring model.
The value of a page tag is determined by the number of active campaigns of which tagged pages
are a part.

Explicación

Pregunta 68 de 80

1

pregunta 68 muchas imagenes

Selecciona una de las siguientes respuestas posibles:

x
z

Explicación

Pregunta 69 de 80

1

You configured a query string parameter set and the associated reporting; however, no information is
being captured.
What should you check first to resolve the issue?

Selecciona una de las siguientes respuestas posibles:

Check that the tracking script is present on the target landing page
Check that query strings are enabled.
Check that the query string is part of a valid query string cluster.
Check that a valid Display Map is configured in the query string configuration.

Explicación

Pregunta 70 de 80

1

Your client links Opportunities in CRM to all contacts associated with an account. How do you
configure the inbound synch of data?

Selecciona una de las siguientes respuestas posibles:

Through an auto synch where purpose of upload is “Add Opportunities to the database” and
another with “Link these opportunities to contact through accounts”
Through an auto synch where purpose of upload is “Add Opportunities to the database” and
another with “Link these opportunities to primary contacts on accounts”
Through an auto synch where purpose of upload is “Add Opportunities to the database”
Through an auto synch where purpose of upload is “Add Opportunities to the database” and
another with “Link these opportunities to contacts”

Explicación

Pregunta 71 de 80

1

Which three options can you use to access Eloqua profiler?

Selecciona una o más de las siguientes respuestas posibles:

CRM
Direct URL
Insight Reporting
The Eloqua application
Eloqua Profiler iOS app

Explicación

Pregunta 72 de 80

1

You are a member of two Custom Security Groups. One group allows you to delete contacts, whereas
the other does not.
What happens when you try to delete a contact?

Selecciona una o más de las siguientes respuestas posibles:

You are prompted with an error message stating that you do not have access to delete contacts.
You are asked to contact an administrator to delete the contact
You are able to delete the contact and remain a member of both Custom Security Groups.
You are able to delete the contact and are removed from the Custom Security Group that does not
allow contact deletion.

Explicación

Pregunta 73 de 80

1

You submit a form and you are created as a new contact in Eloqua. When is your lead score
calculated?

Selecciona una de las siguientes respuestas posibles:

Immediately
During the next hourly execution of the Lead Scoring Engine
24 hours after the score was last calculated
When you next perform an activity that meets any Engagement criteria

Explicación

Pregunta 74 de 80

1

When typing in an email address to send an email, against which system does Eloqua Engage
perform a contact search?

Selecciona una de las siguientes respuestas posibles:

Eloqua database
Engage contact table
Integrated CRM system
None. There is no search performed.

Explicación

Pregunta 75 de 80

1

When configuring Account Linkage in Eloqua, which field is used to link Eloqua contacts to Eloqua
account records?

Selecciona una de las siguientes respuestas posibles:

CRM Account ID
CRM Contact ID
Eloqua Account ID
Special Eloqua Company Match

Explicación

Pregunta 76 de 80

1

When considering about dashboard performance, the description “this feature divides large
dashboards into pages, loading data in blocks rather than all at once” refer to ___________.

Selecciona una de las siguientes respuestas posibles:

Enable caching on the web browser
Page-by considerations
The use of datasets that return only the necessary data
Incremental fetch

Explicación

Pregunta 77 de 80

1

After running the email checker on your email, you get the following result:
What happens when you activate the campaign that contains this email?

Selecciona una de las siguientes respuestas posibles:

The email is not sent.
An online version is generated and placed in the email header.
generated and placed in the email header
The campaign returns a draft error.

Explicación

Pregunta 78 de 80

1

What is required to associate revenue from a CRM Opportunity to an Eloqua campaign?

Selecciona una de las siguientes respuestas posibles:

The Eloqua Campaign ID is populated in the CRM Opportunity record
The Eloqua contact responds to an Eloqua campaign and is included as a Contact Role on the CRM
Opportunity
The CRM Opportunity ID is populated in the Eloqua Campaign Settings.
The Eloqua contact has a campaign ID in the CRM Campaign ID field on their contact record.

Explicación

Pregunta 79 de 80

1

A CRM Lead is converted to a contact. What happens in Eloqua when the next set of auto syncs run,
given this change?

Selecciona una de las siguientes respuestas posibles:

"Get Contacts" blanks out the Lead ID and writes the Contact ID
"Get Deleted Leads" blanks out the Lead ID and "Get Contacts" writes the Contact ID
"Get Converted Leads" blanks out the Lead ID and "Get Contacts" writes the Contact ID
"Get Deleted Contacts" blanks out the Lead ID and "Get Contacts" writes the Contact ID

	Creado por Rubén Cid hace más de 5 años

Test sobre mk9, creado por Rubén Cid el 17/01/2019.

Pregunta 1 de 80

You notice that one of the required email groups is not showing up on the subscription management page. What is causing this?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 2 de 80

What is the process to activate this green check mark?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 3 de 80

Which four additional Contact fields must you create in Eloqua to allow for the integration multiple CRMs?

Selecciona una o más de las siguientes respuestas posibles:

Explicación

Pregunta 4 de 80

While testing your client’s Closed-Loop Reporting system, you notice that the report data Campaign ROI is inaccurate. What are two reasons for this?

Selecciona una o más de las siguientes respuestas posibles:

Explicación

Pregunta 5 de 80

You are a Customer Administrator. You create a new campaign and want to restrict who is able to edit, delete, and activate the campaign. What should you do after saving the campaign?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 6 de 80

You are building a form for a white paper download, and you want to ensure that submitters who are unsubscribed still get the whitepaper emailed to them. How do you configure this?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 7 de 80

Your client wants to change the font of the out-of-the box subscription management page to match the company branding guidelines. How do you configure this?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 8 de 80

IP warming is achieved by ________________.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 9 de 80

Where can you create or manage security groups?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 10 de 80

Your client’s Sales team wants to know when their contacts or anyone from their contacts’ domains visits your client’s website. How should you enable this?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 11 de 80

While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page. How do you configure this?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 12 de 80

Your client is ready to change several of their Opportunity Stages in CRM, and you need to ensure Closed-Loop Reporting is not interrupted. Which set of changes is necessary in Eloqua?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 13 de 80

You have set up a Campaign Approval workflow for your client, but they inform you that they cannot see the approvals feature in a campaign they are finalizing for launch. Which two aspects should you ensure?

Selecciona una o más de las siguientes respuestas posibles:

Explicación

Pregunta 14 de 80

What should the domain format be for the inclusion on the Master Exclude list?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 15 de 80

Selecciona una o más de las siguientes respuestas posibles:

Explicación

Pregunta 16 de 80

Your customer has content from multiple marketing channels and needs to record the channel from which visitors are coming. How can this be accomplished?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 17 de 80

Your client wants to include Industry in their scoring model. You notice that they have two fields for Industry:(img) How do you proceed before building and launching the scoring model?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 18 de 80

Your client has begun the IP warming process themselves, but are getting high bounce rates and spam complaints. Which three methods would you suggest to improve the success rate of IP warming?

Selecciona una o más de las siguientes respuestas posibles:

Explicación

Pregunta 19 de 80

A client wants to set up one subscription page for their consumer brands and another for their enterprise brands. All the emails for both brands use the same three email groups. How should you configure the subscription management center?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 20 de 80

How should you configure an external call to work with Custom Object records?

Selecciona una de las siguientes respuestas posibles:

You notice that one of the required email groups is not showing up on the subscription management
page.
What is causing this?

Which four additional Contact fields must you create in Eloqua to allow for the integration multiple
CRMs?

While testing your client’s Closed-Loop Reporting system, you notice that the report data Campaign
ROI is inaccurate. What are two reasons for this?

You are a Customer Administrator. You create a new campaign and want to restrict who is able to
edit, delete, and activate the campaign.
What should you do after saving the campaign?

You are building a form for a white paper download, and you want to ensure that submitters who are
unsubscribed still get the whitepaper emailed to them.
How do you configure this?

Your client wants to change the font of the out-of-the box subscription management page to match
the company branding guidelines.
How do you configure this?

Your client’s Sales team wants to know when their contacts or anyone from their contacts’ domains
visits your client’s website.
How should you enable this?

While configuring the out-of-box subscription management page, your client mentions that they
want to include several brand logos in the page.
How do you configure this?

Your client is ready to change several of their Opportunity Stages in CRM, and you need to ensure
Closed-Loop Reporting is not interrupted.
Which set of changes is necessary in Eloqua?

You have set up a Campaign Approval workflow for your client, but they inform you that they cannot
see the approvals feature in a campaign they are finalizing for launch.
Which two aspects should you ensure?

Your customer has content from multiple marketing channels and needs to record the channel from
which visitors are coming.
How can this be accomplished?

Your client wants to include Industry in their scoring model. You notice that they have two fields for
Industry:(img)
How do you proceed before building and launching the scoring model?

Your client has begun the IP warming process themselves, but are getting high bounce rates and
spam complaints.
Which three methods would you suggest to improve the success rate of IP warming?

A client wants to set up one subscription page for their consumer brands and another for their
enterprise brands. All the emails for both brands use the same three email groups.
How should you configure the subscription management center?

Which three settings need to be configured to enable the use of an unsubscribe list hosted on an
SFTP server?

Your client has a list of URLs that need to be given a new page tag. Existing page tagging operations
should not be affected when applying this tag.
Which three elements/changes are needed to achieve this?

A visitor submits a form requesting information on a product in their industry. You have a list of
industries with the corresponding email names in the next column.
In the Form Processing steps, how should you dynamically define the email they receive based on
their industry?

Your client is ready to activate a second lead scoring model for a new line of business. How do you
proceed?

You want to ensure that new leads crated in your client’s CRM have lead scores mappeD. How do you
configure this?

What is the correct filter criteria to identify contacts that has an opportunity created within the last
12 months that is now closed?

You are mapping the fields in the “Create Lead” external call, but do not see “Lead Source Most
Recent” on the list of CRM fields. After confirming with the cli

Your customer has configured the following external call:
What will this external call enable you to do?

You have successfully installed the Contact Washing Machine Cloud app in your client’s Eloqua
instance; however, you cannot see it on the Campaign Canvas.
Which step should you perform next in order to see it on the Campaign Canvas?

Your client wants to roll out the new scoring model to a limited number of Salespeople to get
feedback on the scoring criteria before sharing with all of Sales.
Which two recommendations should you make to your client?