WAREING'S THEORY: Personal Power

WAREING'S THEORY: Political Power

WAREING'S THEORY: Social Group

WAREING'S THEORY: Instrumental Power

WAREING'S THEORY: Influential Power

ALTHUSSER'S THEORY - Audience Positioning

ALTHUSSER'S THEORY - 'Our culture favours...'

ALTHUSSER'S THEORY - ISAs

ALTHUSSER'S THEORY: Ideologically Positioning

ALTHUSSER'S THEORY: Interpellation

FAIRCLOUGH'S THEORY: Synthetic Personalistaion

FAIRCLOUGH'S THEORY: Creating an image of the text

FAIRCLOUGH'S THEORY: Building the consumer

BROWN & LEVINSON'S THEORY: Face

BROWN & LEVINSON'S THEORY: Face Threatening Acts (FTAs)

BROWN & LEVINSON'S THEORY: Politeness Strategies (Bald on Record)