Audience Types and Theory

What term is used to describe a relatively small segment of the audience or market with specific interests and tastes?

How many types of potential readings does Hall argue audiences can have?

According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?

What socio-economic group is being described ‘middle management such as teachers, creatives (graphic designers)?

What term from Reception theory is the statement below describing? The production of the message where the sender uses verbal (e.g. words, signs, images, video) and non-verbal (e.g. body language, hand gestures, face expressions) symbols.

Which Uses and Gratification need is being described in the definition below? Audiences can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.

What is the name of classification method used to group consumers according to their age, sex, income, profession?

What theorist developed the mean world syndrome idea?

In terms of the demographic of an audience, which one is the odd one out?

Which theories argue that audiences are active?

What term is being described in the definition below? They get information from a media source and then pass the information, along with their interpretation, to the mass audience.

Which theory states media producers encode messages and that are decoded by audiences?

Which of the following is not part of Young and Rubicam’s Four Cs?

What does the S in GEARS stand for?

What types of audiences are associated with the hypodermic needle theory view?

According to Cultivation Theory, what impact of the media on audience is?

What theory asserts that media and information injects their message directly to their audiences?

Uses and Gratifications Theory: Which of the below answers matches this explanation of a pleasure the audience get from the Media - "Audience uses the media as a substitute for relationships/social interaction"

According to Hall, what type of reading is when the reader fully shares the text’s code accepts and reproduces the message encoded by the producer?

Which is the odd one out?

What does the R in GEARS stand for?

According to Hall, what type of reading is when the audience partly shares the text’s code, broadly accepts the preferred reading but sometimes resist and modifies it in a way that reflects one’s own opinion, lived experiences and other opinions?

According to Young and Rubicam 4 Cs theory, which psychographic category are typically younger and materialistic who seek status?

Which Uses and Gratification need is being described in the definition below? Audiences can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.