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gladys saavedra
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gladys saavedra
Creado por gladys saavedra hace más de 5 años
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BRANDThe brand is a distinctive sign that indicates that certain products or services have beenmade or provided by a particular person or company. Its origin dates back to ancient times,when artisans reproduced their signatures or "brands" in their artistic works or in currentproducts. Over the years, brands have evolved to configure the current trademarkregistration and protection system. Thanks to this system, consumers can identify and buy aproduct or service that, due to its characteristics and quality - indicated by its exclusivebrand - suits their needs.What rights does the brand confer? The protection of the trademark guarantees its owner theexclusive right to use the trademark to identify its products or services, or to authorize its useby third parties in exchange for the payment of a sum.What kind of brands can you register? Marks can consist of a word ora combination of words, letters and figures. They can also consist ofdrawings, symbols, or three-dimensional signs such as the shapeand packaging of products.How do you register a brand? First, a registrationapplication must be submitted to the corresponding nationalor regional trademark office.What is the scope of brand protection? Trademarksare registered and protected in most countries.Each national or regional office maintains aTrademark Register that contains all theinformation related to registrations and renewalsHaz doble clic en este nodo para editar el textoHaz clic en este nodo y arrástralo para crear uno nuevo