AS Psychology: Research Methods - Quantitative and Qualitative Data

MEASURES OF CENTRAL TENDENCY
Mean
(Statistical Average)

MEASURES OF CENTRAL TENDENCY
Median
(Middle Value)

MEASURES OF CENTRAL TENDENCY
Mode
(Most Frequent)

MEASURE OF DISPERSION
Range
(Smallest score taken away from the Largest)

MEASURE OF DISPERSION
Standard Deviation
(Measure of dispersion that indicates the spread of data around a central value)

MEASURE OF DISPERSION
Standard Deviation Types

Content Analysis
(Converts qualitative data into quantitative)

Content Analysis
(Pros & Cons)

Pure Qualitative Analysis