How effective an organization is in the marketplace compared with other organizations that offer similar products or services
Competitiveness
Stragegy
Plans that determine the direction an organization takes in pursuing its goal.
Strategy
Productivity
What are the Business Goals?
Better Quality
Higher productivity
Lower Cost
The ability to quickly respond to customer needs
The effective use of resources
The ability and performance of an organization in the marketplace compared to other organizations that offer similar goods and services
Organization complete through some combinations of their marketing and operations functions
Minimum standards of acceptability for purchase
Order qualifier
Order winners
Allow products to be considered?
Order Qualifier
Order Winners
Create perception of being better than the competition and allow product to be purchased
Order qualifiers
Are those purchasing criteria that customers perceive as minimum standards of acceptability for purchase. However, these may not be sufficient to get a customer to purchase from the organization.
Are those purchasing criteria that cause the organization to be perceived as better than the competition
How to achieve competitiveness?
Identify consumer wants and or needs
Pricing quality
Advertising and promotion
Inventory management
How to operations affect competitiveness?
Cost, locations, Quality, Quick response, Flexibility, Inventory management, Supply chain management, Service, Managers and workers
Cost, locations, Quality, Quick response, Flexibility, Inventory management, Supply chain management, Service, Managers and workers, Pricing and quality, Advertising and promotion
Four important operation questions?
Cost?
Quality?
Time?
Flexibility?
Productivity?
Pricing?
Easily switch production from one item to another
Product Flexibility
Time
Easily customize product/service to meet specific requirements of a customer
Flexibility
