Pega Certified Decisioning Consultant V8.0

1

The Next-Best-Action recommendation for a customer is re-evaluated when _______________. (Choose Three)

1

In a call-center application, which receives Next-Best-Actions from Pega Customer Decision Hub, the Customer Service Representative (CSR) is _______________. (Choose One)

1

What type of information is used by the Customer Decision Hub™ to determine the Next-Best-Action recommendations? (Choose Two)

1

Which two conditions must be met for the Customer Decision Hub to consider an offer for a customer? (Choose Two)

1

Which of the following business requirements should be implemented using the Filter component?

1

In the Filter component, which condition should you use to remove anyone who is 18 or over?

1

What can you do to access a proposition's Interaction History?

1

Whats is the purpose of the Interaction History component?

1

The output of a scorecard model is either Accepted or Rejected. You want to make an offer to any customer who has been accepted. Which expression should you use in the Filter component?

1

U+Bank uses a scorecard to calculate customer credit score. Your marketing department wants to include the exact credit score in their communication with customers. How can you do this?

1

You want to use the output of a Scorecard Model component in a strategy. How can you identify which results are output by the component?

1

Which decision component do you use to import all records from an embedded ‘Page List’ into the strategy?

1

The ‘Properties mapping’ tab in a Data Join component is used to ____________ (Choose Two)

1

MyCo, a mobile company, has purchased Pega Customer Decision Hub. What are the three real-time channels that MyCo can use to distribute the Next-Best-Actions? (Choose Three)

1

Through analysis of customers lifecycles, Next-Best-Action _______________.

1

Which business objective is best suited for the Next-Best-Action approach?

1

A company wants to optimize the value of its customers using Pega Decision Hub. Through analysis of customer lifecycles, Next-Best-Action can _____________________________.

1

In a decision strategy, to use a customer property in an expression, you _______________.

1

Enrichment decision components provide the ability to ______________________.

1

In a Prioritization component, the top proposition can be determined based on the value of _______________.

1

What does a dotted line from a Group By component to a Filter component mean?

1

As a Strategy Designer, you do not want to offer the same propositions you offered in the last week to your customers.

What do you use in the decision strategy to implement this requirement?

1

As a Strategy Designer, you are configuring a decision strategy to offer a special credit card to customers. The rule is that only the customers who accepted the platinum card offer are eligible for the new special card.

You decide to use the Interaction History decision component to ________________.

1

MyCo, a mobile company, wants you to calculate the total revenue of three new propositions offered in the first quarter.

What do you configure to compute the total revenue?

1

U+ Bank has introduced a new credit card: Gold. After launching the new product, you run a baseline and a simulation run to check the impact of the change.

In the delta mode of the Visual Business Director, you can see _______________.

1

As a Strategy Designer, you make a change to the decision strategy to implement a new prioritization rule.

Once you modify the strategy, which property is automatically recomputed for each proposition?

1

You have been asked to configure a decision startegy that chooses between a sales and a service proposition based on the predicted customer behavior.

Which decision component do you add to the strategy to implement this requirement?

1

MyCo, a mobile company, uses a scorecard rule in a decision strategy to compute the postpaid credit limit for a customer. MyCo updated their scorecard to include a new property in the calculation: customer annual income.

As a Startegy Designer, what changes do you need to make in the decision startegy for the updated scorecard to take effect?

1

As a Strategy Designer, you configure a decision strategy to include a new product. However, you do not want to offer the same product to customers who already own it.

You configure a ___________________ and a Data Join component to utilize Product Holding data in the decision strategy.

1

U+ Bank has introduced a new credit card for which no historical customer behavior is known. U+ wants to offer this credit card on the customer personalized web portal. Given the scenario, which is the rule type you must use?

1

What is the difference between predictive and adaptive analytics?

1

When building a predictive model, the data fields best suited to determining the desired outcome are called ____________________.

1

An Adaptive Model instance is created when you __________________________.

1

To implement proactive retention, you use a ________________________ decision component.

1

MyCo, a mobile company, has introduced new phones on their website. No historical information is available, so the company decides to create adaptive models for each of the phones. As a Strategy Designer, you want to know the adatpive model performances in various channels. The "Models Overview" page shows you that the Galaxy phone has poor performance.

You want to investigate the root cause of the issue further. Which task is appropriate for you to perform next?

1

The Predictive Model Markup Language (PMML) is a ____________________________.

1

A company wants to capture the sentiment of relevant Twitter messages that allow its customer service representatives to concentrate only on the negatives ones.

Sentiment refers to the general attitude of the author towards a subject and can be _______________.

1

You are a Decisioning Consultant on an AI-powered one-to-one customer engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances customer needs with business objectives.

What factor do you consider in the prioritization expression?

1

As a Strategy Designer for MyCo, you create new propositions to market new phones on the company website by using a banner.

What do you use to define the characteristics of a proposition?

1

MyCo, a mobile company, has launched a new phone offer for all high-value customers. As a Strategy Designer, you need to create propositions that involve the full customer lifecycle: marketing, sales, and service.

Which two valid propositions do you create for the customers? (Choose Two)

1

MyCo, a mobile company, has recently started using Pega Marketing, powered by Pega Customer Decision Hub, to display an offer to its customers on the MyCo website. The company wants to ensure that Nokia phones are offered to high school students and iPhone to graduate students.

As a Strategy Designer, what do you configure in the Next-Best-Action designer to implement this requirement?

1

Results of two simulations can be compared using the ______________.

1

Which of the following is a dimension in Visual Business Director?

1

Which is a Key Performance Indicator?

1

Visual Business Director can be used to _____________.

1

Which metric is used in the Proposition Distribution report?

1

To build a predictive model, use ____________.

1

Next-Best-Action maximizes the customer lifetime value by _____________.

1

The implementation of Next-Best-Action must involve ______________.

1

What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?

1

Which business issue is the least suitable for Next-Best-Action?

1

Business rules that determine if a customer is eligible for a particular proposition are also known as ___________.

1

One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.

1

To which types of decisions can Decision Management be applied?

1

Which decision component is used to arbitrate between propositions?

1

In a prioritization expression, to balance the customer needs and business objectives you adjust ____________.

1

The Next-Best-Action strategies must be _____________.

1

Which decision component is used to implement hard rules?

1

The Predictive Model Markup Language (PMML) allows for predictive models to ___________.

1

When compared to a Predictive Model, an Adaptive Model is different as it ___________.

1

What is the difference between predictive and adaptive analytics?

1

The likelihood that a proposition will be accepted by the customer is stored in the strategy property called _______________.

1

Two results of an adaptive model are ____________.

1

Predictive Analytics is a ______________.

1

The mapping of the input fields of a third-party predictive model is done in the ______________.

1

What format is used to express PMML?

1

The performance of an Adaptive Model that has not collected any evidence is ____________.

1

Which of the following is a good candidate for a predictor in a Scoring Model?

1

What is Predictive Model Markup Language (PMML)?

1

When configuring an Adaptive Model, the property type Integer is automatically translated to which predictor type?

1

Pega Adaptive Models ____________.

1

Which value is output by an Adaptive Model?

1

The Adaptive Model output that is automatically mapped to a strategy property is _____________.

1

When building a predictive model, the use of testing and validation samples ______________.

1

The Adaptive Model instance is created when you ___________.

1

What is the most accurate description of proactive retention? Proactive Retention _____________.

1

Proactive retention is applicable when a customer is _____________.

1

The action a selling organization undertakes to reduce customer defections is also known as _____________.

1

When building a predictive model, at what stage do you compare the performance of predictive models?

1

When building a predictive model, the Data Analysis stage is where you ____________.

1

In an Adaptive Model rule, what is a valid predictor data type?

1

In the delta view in Visual Business Director, what does the green colored shape indicate?

1

In Pega Decision Management, individual customer behavior is captured by:

1

When configuring a Data Join component, the source of the join can be of which type?

1

The number of results returned by an Interaction History component can be narrowed down based on _____________.

1

To extend a Customer data model with Product Holdings data, we need a _____________.

1

In a decision strategy, the Switch component can __________.

1

In a decision strategy, the Adaptive Model decision component belongs to the ______________.

1

In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ____________.

1

The Prioritize component sorts offers in _____________.

1

If you would like to ensure that the strategy outputs at most one Proposition, the best component to achieve this is the ____________.

1

In a strategy defined in the “Retention” issue and the “X-Sell” group, you can import ___________.

1

In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?

1

When a customer is offered a proposition he has already accepted, this is because ___________.

1

What does a dotted line from a “Group By” component to a “Filter” component mean?

1

Aggregation components provide the ability to ____________.

1

The Prioritize component always outputs ____________.

1

What is a proposition in Pega Customer Decision HubTM?

1

To define the relationship between Customer and Product Usage, you must create the Product Usage property in the ____________.

1

To use Product Holdings information in your strategy, which of the following components do you use?

1

Which component belongs to the “Business Rules” decision component category?

1

Which function is available when configuring the Group By component?

1

When executing a decision strategy, the blue dotted line in a decision strategy means ____________.

1

What is the key component of a Next-Best-Action strategy?

1

When implementing a Next-Best-Action project, which step is recommended to be taken first?

1

When balancing the customer need with the business objective, a possible business objective is ____________.

1

When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to ____________.

1

What are the most important aspects taken into consideration when determining the Next-Best-Action?

1

Pega’s ability to turn data into insight into action is known as:

1

Through analysis of customer lifecycles, Next-Best-Action ____________.

1

From two churn models with the similar performance, we choose the one with the ____________.

1

Scoring Model allows you to differentiate between ____________.

1

The outcome of a scoring model indicates the likely ______________.

1

Adaptive model predictors are selected from the ____________.

1

To predict if a customer is likely to churn you use a model of type _____________.

1

When building a predictive model, in which development step is the regression model created?

1

The result of a Predictive Model is stored in a property called _____________.

1

What happens when you increase the performance threshold setting of an adaptive model rule?

1

To create channel-specific Adaptive Model instances, you ____________.

1

For an Adaptive Model to react quickly to changes in customer behavior, the _____________.

1

What is the key difference between a predictive model and a human expert?

1

Which statement about predictive models is true?

1

Which decision component allows you to use a third-party Credit Risk Model 80% of the time and a Pega Credit Risk Model 20%?

1

Which decision component enables you to use a PMML model?

1

The point at which smooth propensity and actual propensity converge is when ___________.

1

One of the purposes of the Interaction History decision component is to _____________.

1

In a Set Property component, the Rank value is determined by ___________.

1

To implement an eligibility criteria you use a ____________.

1

To reference a customer property in a strategy, you need to prefix the property name with the keyword ____________.

1

Which category contains the Set Property component?

1

In a decision strategy, to remove propositions based on the current month, you use a ____________.

1

What information has a 1-to-many relationship with a Customer?

1

In Pega Decision Management, a banner on a website can represent ____________.

1

In the Next-Best-Action strategy, a Switch component can be used to switch ______________.

1

In a Decisioning Strategy, which component is required to enable access to primary Customer properties?

1

In a Decisioning Strategy, which component is required to enable access to Product Holding properties?

1

To access a property from an unconnected component, you use the ___________.

1

When a new component is added to the strategy canvas, its Rank value will be ______________.

1

To run a delta report in the Visual Business Director, a minimum of two ____________ are required.

1

After launching a new product, the delta mode in Visual Business Director could show ________________.

1

Visual Business Director allows you to perform:

1

Which decision component is used to implement soft rules?

1

Business Rules that ensure that selected propositions have greater relevance to the customer are also known as?

1

The Pega Customer Decision Hub, delivers the Next-Best-Action consistently through multiple channels. To which channel does this apply ?

1

One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.

1

Next-Best-Action is a mechanism to _______________.

1

To which types of decisions can Decision Management be applied?

1

When during a customer interaction should a Next-Best-Action decision be made?

1

When executing a decision strategy, the solid line arrow in a decision strategy means data is _______________.

1

Which of these belong to the same group as the Prioritize component?

1

In a Decisioning Strategy, which component is required to enable access to Product Holding properties?

1

In a Data Join component, we can configure to join source components of type _______________.

1

To implement an eligibility criteria you use a ____________ component.

1

Which function is available when configuring the Group By component?

1

To define a one to many relationship between Student and Courses, you must create the Courses property in the _______________.

1

To sort propositions in ascending or decending order you use a ____________ component.

1

Which category contains the Switch component?

1

The number of results returned by an Interaction History component can be narrowed down based on ____________ .

1

The Baseline simulation result refers to the simulation result ________________.

1

After launching a new product, the delta mode in Visual Business Director could show ________________.

1

The Proposition Distribution is showing ____________.

1

When developing a predictive model, a valid data type for a predictor is _______________.

1

When developing a predictive model, the outcome of a Spectrum Model indicates the _______________.

1

What is a good predictor candidate for a Spectrum Model?

1

To optimize the business profit you prioritize propositions by _______________.

1

Which PMML model type is supported by Pega?

1

Which rule is used to upload a PMML file that contains a TreeModel model type?

1

When compared to a Predictive Model, an Adaptive Model is different as it _______________.

1

When developing predictive models you must have _______________.

1

PEGA Programing Test sobre Pega Certified Decisioning Consultant V8.0, creado por Pedro Henrique Lima el 06/01/2020.

Pega Certified Decisioning Consultant V8.0

The Next-Best-Action recommendation for a customer is re-evaluated when _______________. (Choose Three)

In a call-center application, which receives Next-Best-Actions from Pega Customer Decision Hub, the Customer Service Representative (CSR) is _______________. (Choose One)

What type of information is used by the Customer Decision Hub™ to determine the Next-Best-Action recommendations? (Choose Two)

Which two conditions must be met for the Customer Decision Hub to consider an offer for a customer? (Choose Two)

Which of the following business requirements should be implemented using the Filter component?

In the Filter component, which condition should you use to remove anyone who is 18 or over?

What can you do to access a proposition's Interaction History?

Whats is the purpose of the Interaction History component?

The output of a scorecard model is either Accepted or Rejected. You want to make an offer to any customer who has been accepted. Which expression should you use in the Filter component?

U+Bank uses a scorecard to calculate customer credit score. Your marketing department wants to include the exact credit score in their communication with customers. How can you do this?

You want to use the output of a Scorecard Model component in a strategy. How can you identify which results are output by the component?

Which decision component do you use to import all records from an embedded ‘Page List’ into the strategy?

The ‘Properties mapping’ tab in a Data Join component is used to ____________ (Choose Two)

MyCo, a mobile company, has purchased Pega Customer Decision Hub. What are the three real-time channels that MyCo can use to distribute the Next-Best-Actions? (Choose Three)

Through analysis of customers lifecycles, Next-Best-Action _______________.

Which business objective is best suited for the Next-Best-Action approach?

A company wants to optimize the value of its customers using Pega Decision Hub. Through analysis of customer lifecycles, Next-Best-Action can _____________________________.

In a decision strategy, to use a customer property in an expression, you _______________.

Enrichment decision components provide the ability to ______________________.

In a Prioritization component, the top proposition can be determined based on the value of _______________.

As a Strategy Designer, you do not want to offer the same propositions you offered in the last week to your customers.

What do you use in the decision strategy to implement this requirement?

MyCo, a mobile company, wants you to calculate the total revenue of three new propositions offered in the first quarter.

What do you configure to compute the total revenue?

U+ Bank has introduced a new credit card: Gold. After launching the new product, you run a baseline and a simulation run to check the impact of the change.

In the delta mode of the Visual Business Director, you can see _______________.

As a Strategy Designer, you make a change to the decision strategy to implement a new prioritization rule.

Once you modify the strategy, which property is automatically recomputed for each proposition?

You have been asked to configure a decision startegy that chooses between a sales and a service proposition based on the predicted customer behavior.

Which decision component do you add to the strategy to implement this requirement?

As a Strategy Designer, you configure a decision strategy to include a new product. However, you do not want to offer the same product to customers who already own it.

You configure a ___________________ and a Data Join component to utilize Product Holding data in the decision strategy.

A company wants to capture the sentiment of relevant Twitter messages that allow its customer service representatives to concentrate only on the negatives ones.

Sentiment refers to the general attitude of the author towards a subject and can be _______________.