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Restaurant And Food Service

Pregunta 1 de 89

1

Basic torts relating to businesses often involve disputes concerning.

Selecciona una de las siguientes respuestas posibles:

  • emotional stress.

  • assaults.

  • defamation.

  • contracts.

Explicación

Pregunta 2 de 89

1

A primary responsibility of administrative law is to

Selecciona una de las siguientes respuestas posibles:

  • establish congressional/parliamentary committees.

  • enforce agency regulations.

  • interpret constitutional laws.

  • overturn lower courts' decisions.

Explicación

Pregunta 3 de 89

1

Which type of hotel security standard involves employing armed security guards in high-crime areas?

Selecciona una de las siguientes respuestas posibles:

  • Personnel-related

  • Physical-related

  • Property-related

  • Procedure-related

Explicación

Pregunta 4 de 89

1

Products that go straight from producers to consumers are using __________ channels of distribution.

Selecciona una de las siguientes respuestas posibles:

  • unsatisfactory

  • indirect

  • unusual

  • direct

Explicación

Pregunta 5 de 89

1

The dealers who are authorized by manufacturers to distribute the manufacturers' products are the ones
who usually are negatively affected by

Selecciona una de las siguientes respuestas posibles:

  • volume buying.

  • personal selling.

  • gray marketing.

  • sale pricing.

Explicación

Pregunta 6 de 89

1

What is an effective technique for employees to use to extract relevant information from written
materials?

Selecciona una de las siguientes respuestas posibles:

  • Take notes while reading

  • Ask frequent questions

  • Develop a rough outline

  • Skim through chapter titles

Explicación

Pregunta 7 de 89

1

What is an effective way to support and encourage someone who is talking to you?

Selecciona una de las siguientes respuestas posibles:

  • Avoid making any noise while the speaker is talking

  • Interrupt the speaker to debate what s/he has said

  • Clap as the speaker makes each of her/his main points

  • Make comments such as “yes” or “I see” occasionally

Explicación

Pregunta 8 de 89

1

An important guideline for effective listening is to

Selecciona una de las siguientes respuestas posibles:

  • focus on details rather than key points.

  • practice active listening.

  • concentrate on the speaker's posture.

  • think about what you are going to say next.

Explicación

Pregunta 9 de 89

1

What is the most appropriate closing to include in a response to a customer's e-mail inquiry for product
information?

Selecciona una de las siguientes respuestas posibles:

  • On behalf of LVN Industries, thank you for your order. Your confirmation number is 243597.

  • Thank you for your interest in XWQ products. Please let me know if you have any additional
    questions.

  • We apologize for the inconvenience and will send a corrected invoice to you within 24 hours.

  • The model 2CR is available in three colors—red, black, and white. Reply by e-mail with the color
    that you want.

Explicación

Pregunta 10 de 89

1

Why is it often important to take notes during meetings or presentations?

Selecciona una de las siguientes respuestas posibles:

  • Audience needs something to do.

  • Speaker is difficult to understand.

  • Information will be needed later.

  • Writing keeps the mind focused.

Explicación

Pregunta 11 de 89

1

When writing a business report, Thomas might check his writing and style manual to determine the

Selecciona una de las siguientes respuestas posibles:

  • synonyms for common words.

  • best way to set up tables using computer software.

  • formal definitions of important terms.

  • appropriate way to cite his resources.

Explicación

Pregunta 12 de 89

1

Which of the following components of a business letter includes the date:

Selecciona una de las siguientes respuestas posibles:

  • Body

  • Inside address

  • Heading

  • Salutation

Explicación

Pregunta 13 de 89

1

Which of the following is the most appropriate method for supervisors to use when communicating about
personal or confidential issues with individual employees:

Selecciona una de las siguientes respuestas posibles:

  • Company newsletter

  • Face-to-face meeting

  • Telephone conference call

  • Staff memo

Explicación

Pregunta 14 de 89

1

While working as a motel desk clerk, you have directed newly registered guests to an occupied room.
The guests return to the front desk rather upset. You should immediately

Selecciona una de las siguientes respuestas posibles:

  • blame the reservation system.

  • blame the room-numbering system.

  • ask them to check the room again.

  • apologize to the guests and reassign them.

Explicación

Pregunta 15 de 89

1

A good way for salespersons to prevent customer complaints is by

Selecciona una de las siguientes respuestas posibles:

  • pressuring customers to buy quality products.

  • showing customers high-priced products.

  • accurately determining each customer's needs.

  • asking the customer a lot of personal questions.

Explicación

Pregunta 16 de 89

1

What is an important aspect of a customer-centric business?

Selecciona una de las siguientes respuestas posibles:

  • Reducing the number of touch points with customers

  • Limiting the employees' decision making

  • Being satisfied with the status quo

  • Aligning business activities with customer needs

Explicación

Pregunta 17 de 89

1

Transportation routes, rates, and services may all be regulated by

Selecciona una de las siguientes respuestas posibles:

  • laws.

  • level of service.

  • competition.

  • intermediaries.

Explicación

Pregunta 18 de 89

1

When Angela spent her birthday money on a designer handbag, the opportunity cost was

Selecciona una de las siguientes respuestas posibles:

  • working out at the gym.

  • hanging out with friends.

  • reading a book.

  • buying concert tickets.

Explicación

Pregunta 19 de 89

1

What usually results when business operations and procedures are efficient and economical?

Selecciona una de las siguientes respuestas posibles:

  • Consumers can buy quality products at competitive prices.

  • Consumer prices are raised to increase profits.

  • More equipment is needed to produce finished products.

  • Monopolies can give all businesses a greater share of the market.

Explicación

Pregunta 20 de 89

1

Which business activity provides the connecting link between the business and its customers?

Selecciona una de las siguientes respuestas posibles:

  • Marketing

  • Financial analysis

  • Operations management

  • Strategic management

Explicación

Pregunta 21 de 89

1

Which of the following is an advantage of using the divisional organizational structure:

Selecciona una de las siguientes respuestas posibles:

  • It can create better customer experiences.

  • It's unpredictable in nature.

  • It balances conflicting organizational objectives.

  • It can encourage competition.

Explicación

Pregunta 22 de 89

1

The freedom to compete is a characteristic of businesses that operate in a(n)

Selecciona una de las siguientes respuestas posibles:

  • communist economy.

  • market economy.

  • imperial political environment.

  • independent society.

Explicación

Pregunta 23 de 89

1

Research and development speed up production by

Selecciona una de las siguientes respuestas posibles:

  • Providing employees with adequate job training.

  • Simplifying existing products.

  • Limiting inflation.

  • Reviewing company goals with employees.

Explicación

Pregunta 24 de 89

1

Megan is a computer sciences specialist looking for a job while the economy is experiencing a recession.
She interviews for two jobs: one with a well-respected firm that has been around for 20 years, and
another with a firm that in six months will open its doors for the first time. Which of the following is NOT
an advantage of taking a job at the new company:

Selecciona una de las siguientes respuestas posibles:

  • Less competition

  • Lower costs

  • Greater pressure to expand

  • Easier to keep employees

Explicación

Pregunta 25 de 89

1

Which of the following factors can lead to a lower standard of living for all Americans:

Selecciona una de las siguientes respuestas posibles:

  • A limitation on imports

  • An increase in exports

  • A strong U.S. dollar

  • An unfavorable balance of trade

Explicación

Pregunta 26 de 89

1

Why is cheating unfair to the one who cheats?

Selecciona una de las siguientes respuestas posibles:

  • The cheater gets a good grade.

  • The teacher thinks the cheater studied.

  • The other students' scores are affected.

  • The cheater hasn't learned the material.

Explicación

Pregunta 27 de 89

1

Self-control can help you to enjoy greater professional success by helping you to avoid

Selecciona una de las siguientes respuestas posibles:

  • interacting with others.

  • remaining calm when provoked.

  • building a reputation.

  • making mistakes.

Explicación

Pregunta 28 de 89

1

Admitting that you made a mistake can be difficult because making a mistake is so

Selecciona una de las siguientes respuestas posibles:

  • embarrassing.

  • common.

  • ordinary.

  • predictable.

Explicación

Pregunta 29 de 89

1

Considering your words carefully before saying them is known as

Selecciona una de las siguientes respuestas posibles:

  • accepting your own emotions.

  • speaking tactfully.

  • making assumptions.

  • being creative.

Explicación

Pregunta 30 de 89

1

Which of the following is evidence that diversity cannot be avoided:

Selecciona una de las siguientes respuestas posibles:

  • The value placed on individualism

  • Stereotypes and prejudices

  • Language barriers

  • The demographic makeup of today's workforce

Explicación

Pregunta 31 de 89

1

An activity that helps you prepare your responses to different negotiating styles is called

Selecciona una de las siguientes respuestas posibles:

  • mode reflecting.

  • role playing.

  • reasoning.

  • brainstorming.

Explicación

Pregunta 32 de 89

1

Which of the following is an example of a conflict response mode:

Selecciona una de las siguientes respuestas posibles:

  • Meditation

  • Frustration

  • Avoidance

  • Exclusion

Explicación

Pregunta 33 de 89

1

Which of the following will help you to be a good team member:

Selecciona una de las siguientes respuestas posibles:

  • Responding quickly to others' comments

  • Listening to what others have to say

  • Dominating the group by constantly talking

  • Interrupting when you have something to say

Explicación

Pregunta 34 de 89

1

What is the “Plan B” for a group trying to reach a consensus?

Selecciona una de las siguientes respuestas posibles:

  • The second option on the list of alternatives

  • The second method of decision making

  • The second principle of the ground rules

  • The second point on the list of agenda items

Explicación

Pregunta 35 de 89

1

Every year since she was born, Sophia's grandparents invested $100 on her birthday. Sophia is now 18
and the investment has grown large enough to pay for most of her college expenses. Her grandparents
explain that this is because her money has grown in two ways: by earning interest, and then by earning
interest on that interest. This is an example of

Selecciona una de las siguientes respuestas posibles:

  • present value.

  • simple interest.

  • compound interest.

  • inflation.

Explicación

Pregunta 36 de 89

1

Using a credit card is

Selecciona una de las siguientes respuestas posibles:

  • a privilege reserved for working adults.

  • a good way to pay for impulsive purchases.

  • an inexpensive way to borrow money for an extended period.

  • like getting a free loan if you pay the balance each month.

Explicación

Pregunta 37 de 89

1

Why is it important to read and reconcile bank statements?

Selecciona una de las siguientes respuestas posibles:

  • To make a deposit

  • To calculate interest

  • To withdraw excess money

  • To balance an account

Explicación

Pregunta 38 de 89

1

One way to reduce the risk of identity theft is by

Selecciona una de las siguientes respuestas posibles:

  • storing passwords on web browsers.

  • disabling computer virus software.

  • shredding old bank statements.

  • photocopying credit-card receipts.

Explicación

Pregunta 39 de 89

1

Since Logan is willing to accept a moderate or high risk in exchange for the potential of a moderate or
high return, he should invest his funds in

Selecciona una de las siguientes respuestas posibles:

  • stocks.

  • bonds.

  • savings accounts.

  • certificates of deposit.

Explicación

Pregunta 40 de 89

1

Buying insurance is one way that businesses manage

Selecciona una de las siguientes respuestas posibles:

  • risk.

  • coverage.

  • injury.

  • damage.

Explicación

Pregunta 41 de 89

1

Accounting software applications facilitate a business's ability to efficiently track income and expenses,
manage inventory, and

Selecciona una de las siguientes respuestas posibles:

  • organize media transcripts.

  • plan work projects.

  • establish insurance policies.

  • process payroll.

Explicación

Pregunta 42 de 89

1

Interest a business earns from its bank accounts is included in which category of the income statement?

Selecciona una de las siguientes respuestas posibles:

  • Gross sales

  • Net income

  • Assets

  • Revenue

Explicación

Pregunta 43 de 89

1

A tool that businesses can use to orient new employees is a(n)

Selecciona una de las siguientes respuestas posibles:

  • employee handbook.

  • exit interview.

  • job résumé

  • performance appraisal.

Explicación

Pregunta 44 de 89

1

How could the corporate headquarters of a national restaurant chain use the U.S. Census data that it
obtained online?

Selecciona una de las siguientes respuestas posibles:

  • To determine if the market wants a new restaurant in the area

  • To determine what type of restaurant to open in a geographic area

  • To determine if the zoning laws in a certain geographical area are reasonable

  • To determine where to locate a new restaurant based on population growth

Explicación

Pregunta 45 de 89

1

Rochelle is conducting telephone interviews to determine the demand for a new water park in the
Nashville area. To more effectively sequence her questions based on the respondents' answers to earlier
questions, Rochelle should use __________ software.

Selecciona una de las siguientes respuestas posibles:

  • random-digit dialing (RDD)

  • interviewing user interface (IUI)

  • computer-assisted interviewing (CAI)

  • decision support system (DSS)

Explicación

Pregunta 46 de 89

1

Which of the following would best enable a hotel to assess its business guests' ongoing behavior:

Selecciona una de las siguientes respuestas posibles:

  • Sales records

  • Focus groups

  • Test markets

  • Vouchers

Explicación

Pregunta 47 de 89

1

Calculate the range if 30 customers visit a business two times a month, 45 customers visit the business
three times a month, 55 customers visit the business four times a month, and 20 customers visit the
business five times a month.

Selecciona una de las siguientes respuestas posibles:

  • 4

  • 2

  • 3

  • 5

Explicación

Pregunta 48 de 89

1

When citing research findings during an oral presentation, the presenter should make sure that the
information is

Selecciona una de las siguientes respuestas posibles:

  • accurate and creative.

  • relevant and timely.

  • interesting and current.

  • objective and superficial.

Explicación

Pregunta 49 de 89

1

What marketing function directly affects how well a product will sell and the amount of money the
business will make?

Selecciona una de las siguientes respuestas posibles:

  • Channel Management

  • Promotion

  • Product/Service Management

  • Pricing

Explicación

Pregunta 50 de 89

1

A person who promotes Walt Disney theme parks is marketing a(n)

Selecciona una de las siguientes respuestas posibles:

  • service.

  • cause.

  • lifestyle.

  • intermediary.

Explicación

Pregunta 51 de 89

1

One of the main purposes of target marketing in the travel and tourism industry is to

Selecciona una de las siguientes respuestas posibles:

  • develop partnerships with suppliers.

  • analyze the strengths of the industry.

  • reach the correct market segment.

  • create interesting travel themes.

Explicación

Pregunta 52 de 89

1

What portable device can businesspeople use to store electronic documents, so they can later retrieve
them from other computers?

Selecciona una de las siguientes respuestas posibles:

  • Audio tape

  • Camera film

  • Flash drive

  • Computer battery

Explicación

Pregunta 53 de 89

1

What is an advantage to a company that effectively manages its business information?

Selecciona una de las siguientes respuestas posibles:

  • Increases information overload

  • Eliminates customer dissatisfaction

  • Saves time and money

  • Reduces the need for compliance

Explicación

Pregunta 54 de 89

1

Which of the following is an important component of computer systems:

Selecciona una de las siguientes respuestas posibles:

  • Internet

  • Software

  • Website

  • E-commerce

Explicación

Pregunta 55 de 89

1

Which of the following is true regarding most word-processing computer applications:

Selecciona una de las siguientes respuestas posibles:

  • A document can be changed while the user is viewing it on a monitor

  • A spell check is automatically conducted on every document.

  • Once a document has been saved, it cannot be reformatted.

  • The use of word processors reduces the time needed to conduct project research.

Explicación

Pregunta 56 de 89

1

What is an important consideration when selecting graphics and posting them on a business's website?

Selecciona una de las siguientes respuestas posibles:

  • Descriptive links

  • Font size

  • Download time

  • Log files

Explicación

Pregunta 57 de 89

1

To increase efficiency among channel members, which type of software allows for the secure transfer of
information via the Internet:

Selecciona una de las siguientes respuestas posibles:

  • Internet service provider

  • Intranet system

  • Virtual private network

  • Client network

Explicación

Pregunta 58 de 89

1

A new law was passed that affects the type of personnel records Germaine must keep at his financial
services company. This is an example of which influence on the selection of records that businesses
keep?

Selecciona una de las siguientes respuestas posibles:

  • Industry

  • Leaders

  • Regulations

  • Size

Explicación

Pregunta 59 de 89

1

Cultural

Selecciona una de las siguientes respuestas posibles:

  • Cultural

  • Environmental

  • Technical

  • Demographic

Explicación

Pregunta 60 de 89

1

Health and safety regulations in business usually require businesses to

Selecciona una de las siguientes respuestas posibles:

  • report workplace accidents.

  • inspect office facilities.

  • hold regular safety meetings.

  • purchase fireproof supplies.

Explicación

Pregunta 61 de 89

1

Which of the following is a technique that employees can use to help prevent accidents in the workplace:

Selecciona una de las siguientes respuestas posibles:

  • Plan job training programs.

  • Follow safety instructions.

  • Develop operating guidelines.

  • Complete necessary paperwork.

Explicación

Pregunta 62 de 89

1

Which of the following is NOT something you need to complete your project:

Selecciona una de las siguientes respuestas posibles:

  • Sponsors

  • Tools

  • Permission

  • Money

Explicación

Pregunta 63 de 89

1

A project manager may schedule a meeting with his project team when closing the project to

Selecciona una de las siguientes respuestas posibles:

  • determine project priorities and processes.

  • establish the project's long-term goals.

  • delegate the project's tasks to team members.

  • evaluate the project's successes and obstacles.

Explicación

Pregunta 64 de 89

1

Claire is responsible for maintaining an inventory of routine office supplies for a small business. To
determine the optimal level of inventory of each item to keep on hand, Claire should consider the

Selecciona una de las siguientes respuestas posibles:

  • business's budgeting method

  • employees' individual preferences.

  • average product usage amount per month.

  • vendors' daily sales promotions.

Explicación

Pregunta 65 de 89

1

What is one of the most important components of the production process?

Selecciona una de las siguientes respuestas posibles:

  • Inputs and outputs

  • Goods and services

  • New technology

  • Human resources

Explicación

Pregunta 66 de 89

1

Which of the following is an example of a quality control method used in the workplace:

Selecciona una de las siguientes respuestas posibles:

  • An accounts receivable employee submits a weekly report.

  • A factory production line makes 2,465 widgets per minute.

  • An advertising manager corrects a copywriter's ad copy.

  • A human-resources manager completes paperwork for a new hire.

Explicación

Pregunta 67 de 89

1

When a purchasing agent ordered products for a national park's gift shop, s/he agreed to the terms
F.O.B. destination. What can the purchasing agent expect as a result of these terms?

Selecciona una de las siguientes respuestas posibles:

  • The purchasing agent will pay shipping charges from the vendor's shipping point.

  • The vendor will pay shipping charges to the national park's gift shop.

  • The park will not be charged shipping charges since it's a government agency.

  • The transportation company will pay shipping charges to the park's destination.

Explicación

Pregunta 68 de 89

1

Which of the following instructions should the manager stress during security training as the business's
main objective during a robbery:

Selecciona una de las siguientes respuestas posibles:

  • Preventing the robber from getting the cash

  • Looking the robber directly in the eyes

  • Asking the robber to repeat his/her request

  • Safeguarding customers and employees

Explicación

Pregunta 69 de 89

1

Which of the following is a true statement about sleep:

Selecciona una de las siguientes respuestas posibles:

  • The amount of sleep you get does not affect your health.

  • The amount of sleep people need varies from person to person.

  • Going to bed early will ensure that you get enough sleep.

  • Everyone needs eight hours of sleep each night.

Explicación

Pregunta 70 de 89

1

Which of the following techniques for developing ideas is especially useful for project planning:

Selecciona una de las siguientes respuestas posibles:

  • Redefining

  • Forced ambiguities

  • Color coding

  • Concept mapping

Explicación

Pregunta 71 de 89

1

Which of the following is not a time waster:

Selecciona una de las siguientes respuestas posibles:

  • Refusing to delegate

  • Requiring 100% accuracy on all work

  • Submitting work with errors

  • Building in planning time

Explicación

Pregunta 72 de 89

1

What should individuals take into consideration when researching employment opportunities in business?

Selecciona una de las siguientes respuestas posibles:

  • Future outlook

  • Vacation time

  • Office environment

  • Safety program

Explicación

Pregunta 73 de 89

1

Which of the following would indicate that a job applicant is more likely to make mistakes on the job:

Selecciona una de las siguientes respuestas posibles:

  • The applicant does not provide references.

  • The cover letter lacks the applicant's signature.

  • The résumé contains misspelled words.

  • The applicant did not complete his/her college degree.

Explicación

Pregunta 74 de 89

1

To take advantage of work-related networking opportunities, a businessperson might benefit by

Selecciona una de las siguientes respuestas posibles:

  • joining a professional organization.

  • participating in an online social network.

  • developing a creative résumé and cover letter.

  • planning a meeting with a sales trainer.

Explicación

Pregunta 75 de 89

1

Melanie recently graduated from college with a degree in hospitality management and has good
organizational, communication, and management skills. Melanie enjoys traveling, sailing, and planning
social events. Which of the following jobs in the hospitality and tourism industry best matches Melanie's
skills and interests:

Selecciona una de las siguientes respuestas posibles:

  • Hotel food and beverage manager

  • Cruise director

  • Resort housekeeping manager

  • Ship safety officer

Explicación

Pregunta 76 de 89

1

What is the typical effect of an economic slowdown on the hospitality industry?

Selecciona una de las siguientes respuestas posibles:

  • An increase in the number of guests and a decrease in the number of rooms available

  • A decrease in the number of guests and an increase in the number of rooms available

  • A decrease in the number of guests and a decrease in the number of rooms available

  • An increase in the number of guests and an increase in the number of rooms available

Explicación

Pregunta 77 de 89

1

Because of regular changes in the supply of and demand for hotel rooms, prices for rooms are often

Selecciona una de las siguientes respuestas posibles:

  • negotiable.

  • consistent.

  • classified.

  • imprecise.

Explicación

Pregunta 78 de 89

1

A representative from a local distributor shows you calendars featuring photos of the most scenic
locations within the community, a board game developed by the local chamber of commerce, a Fourth of
July banner, and a holiday ornament designed by senior citizens. If your Welcome Center specializes in
selling community-based products that can be promoted throughout the year, which would you buy?

Selecciona una de las siguientes respuestas posibles:

  • Holiday ornament

  • Calendar

  • Banner

  • Board game

Explicación

Pregunta 79 de 89

1

Which of the following is an example of a product in the travel and tourism industry:

Selecciona una de las siguientes respuestas posibles:

  • An inquiry about flight schedules

  • A brochure explaining cruise options

  • A fly-drive vacation package

  • A confirmation letter to a customer

Explicación

Pregunta 80 de 89

1

To inspect and evaluate the available colors and quality of a vendor's table linens firsthand, a resort's
purchasing manager might ask the vendor to provide

Selecciona una de las siguientes respuestas posibles:

  • customer testimonials.

  • fabric samples.

  • product warranties.

  • substitute products.

Explicación

Pregunta 81 de 89

1

Buyer Jones is negotiating a contract to purchase a large quantity of products from Seller Brown. There
are several things Jones wants Brown to agree to before Jones will agree to buy. What is this buyer
asking for?

Selecciona una de las siguientes respuestas posibles:

  • Consequences

  • Concessions

  • Commitments

  • Commissions

Explicación

Pregunta 82 de 89

1

One reason why it is important for a business to be involved in community activities is because this
involvement often

Selecciona una de las siguientes respuestas posibles:

  • requires employees to donate their time.

  • sets the business apart from competitors.

  • helps the business to test new products.

  • allows customers to meet top management.

Explicación

Pregunta 83 de 89

1

Four Seasons Hotels and Resorts, which prides itself on its extensive collection of art and artifacts, has
created a series of audio programs featuring discussions with art experts about works of art found at Four
Season Hotels and Resorts around the country. These recordings, available in several different formats,
are available for download at the company's website. Which of the following terms best describes these
audio programs:

Selecciona una de las siguientes respuestas posibles:

  • Podcasts

  • Social media

  • Blogs

  • Ad serving

Explicación

Pregunta 84 de 89

1

A business that asks customers to forward an email to their friends or associates is engaged in

Selecciona una de las siguientes respuestas posibles:

  • direct advertising

  • viral marketing.

  • image building.

  • suggestion selling.

Explicación

Pregunta 85 de 89

1

What type of mobile-gaming application is likely to appeal to NASCAR fans?

Selecciona una de las siguientes respuestas posibles:

  • Tennis

  • Flag-football

  • Auto-racing

  • Golf

Explicación

Pregunta 86 de 89

1

Why would a graphic designer for an amusement park find the color image of the park on a computer
screen to be different from the park's actual color?

Selecciona una de las siguientes respuestas posibles:

  • Color rendition requires CAD-CAM capabilities.

  • The color wheel was not compared with the computer image.

  • Software lacks the capability to depict true colors

  • Color reproduction processes define different visible areas.

Explicación

Pregunta 87 de 89

1

Following a stay at a beach resort, a guest wrote a positive review of it on the Orbitz website. This is an
example of a(n)

Selecciona una de las siguientes respuestas posibles:

  • word-of-mouth (WOM) strategy.

  • out-of-home advertisement.

  • press release.

  • community-involvement activity.

Explicación

Pregunta 88 de 89

1

In a movie that's about to be released, the main actors stop their car in front of a billboard for
InterContinental Hotels. For the audience, this is an example of

Selecciona una de las siguientes respuestas posibles:

  • special events.

  • out-of-home advertising.

  • personal selling.

  • product placement.

Explicación

Pregunta 89 de 89

1

Which of the following is most likely to be characteristic of an effective advertising headline:

Selecciona una de las siguientes respuestas posibles:

  • Multiple typefaces

  • Simple, common words

  • More than eight words long

  • Avoidance of brand name

Explicación