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Creado por Helen Rennie
hace más de 9 años
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Primary Research (Field)
Secondary Research (Desk)
Qualitative data
Quantitative
Market Segments
Market Map
'Gap in the Market'
brand
USP
Differentiate
added value
Franchise
Franchisor
Franchisee
Entrepreneur
deliberate creativity
Blue skies thinking
Lateral thinking
Patents
Copyright
trademarks
Calculated risk
Name 4 qualities of an entrepreneur
Sales Revenue (turnover)
FIXED COSTS
VARIABLE COSTS
TOTAL COSTS
PROFIT/ LOSS
PROFIT
Loss
Cash flow forecast
Inflows or Receipts
Outflows or payments
Net Cash Flow
OPENING BALANCE
CLOSING BALANCE
CUMULATIVE CASH FLOW
Insolvent
Business Plan
source of finance
Shareholder
collateral (security)
3 steps to be customer focused are...
The marketing mix
LIMITED LIABILITY
UNLIMITED LIABILTY
4 main differences between sole traders and Ltds
CORPORATION TAX
INCOME TAX
VAT
National Insurance Contributions
repeat purchase
product trial
customer loyalty
SUPPLY
DEMAND
A Market
COMMODITY MARKETS
Goods Markets
Costs
Price
EXCHANGE RATES
The business cycle
Stakeholders