Dimensions of E-commerce security

Security Threats

Phishing

Hacking

Security Threats:

Attack Threats

Technology Solutions

Encryption

Digital Envelope

PGP

SSL/TLS

Wireless Security

Firewall

IDS – intrusion detection system

Proxy Servers

OS Updates

Developing a Security Plan

Laws

Online credit card transactions

Online stored value payment

PCI (payment card industry) Compliance:

Scope

Storing

Consumer behavior

5 Stages in the Consumer Decision Process

Clickstream behavior

4 Ways Internet Marketing differs from traditional

Steps to create a multi-channel marketing plan:

4 Important Functions of a website:

Advantages of online advertising

Disadvantages of online advertising

SEO –search engine optimization

Social Search

Search Engine Issues:

Banner Ads

Rich Media Ads

Video Ads

RTB – real time bidding

Email Advertising

Challenges to Email Marketing

Viral Marketing

Affiliate marketing

Social advertising

· Mobile Advertising

· Local Advertising

Target by:

Pricing

Database Storage

Impressions

Click-through rate (CTR)

View-through rate (VTR)

Hits

Stickiness

loyalty

Reach

Recency

aquisition rate

conversion rate

attrition rate

retention rate

conversation ratio

applause ratio

amplification

sentiment ratio

Cost per thousand (CPM)

Cost per click (CPC)

Cost per action (CPA)

5 Steps in Social Marketing

Measuring facebook

GPS

Measuring Local Marketing

4 Main Principles of Ethics

5 Steps to reason through a dilemma

Common Ethical Principles:

Privacy

Information Privacy

Right To Be Forgotten

Personally Identifiable Information (PII)

Anonymous Information

Social Networking

3rd Party Cookies

Profiling

Anonymous Profiles

Personal Profiles

Deep Packet Inspection

Informed Consent

Two Models for Informed Consent:

1. Opt-In

2. Opt-Out

o Notice/Awareness (core principle)

Federal Trade Commission’s Fair Information Practice includes:

Safe Harbor

Online Privacy Alliance (OPA)

Network Advertising Initiative

3 Main Types of Intellectual Property:

Copyright Law

Patent

3 things that cannot be patented:

Trademark

Dilution

Anticyberqsquatting Consumer Protection Act of 1999

Cybersquatting

Cyberpiracy

Typosquatting

Net Neutrality

ISP's differentiated pricing by:

Cap Pricing

Usage-Based Pricing

Highway (Toll) Pricing