Marketing

What is marketing

What is the role of marketing in a business

What is a stakeholder

Consumer

Needs VS Wants

Benefit

Demand

Market

Market place

Marketspace

What is utility

What are four different types of utility

What do each a buyer and seller receive from an exchange

What are four aspects needed for an exchange to take place?

What is a product

What are the three ways a product can take form?

What are the five types of products

Consumer goods

Consumer services

B2B (Business to business)

Non-for-Profit

Ideas, places and people

Value

Value proposition

What is 'the life time value of a customer'

Competitive advantage

Distinctive competency

Differential Benefits

The value chain

What are the five steps in making and delivering value

What is the marketing plan

What is a market segment

Mass Market

Target Market

What are the four P's of the marketing mix

Product(4 p's)

Place (4 p's)

Price(4 p's)

Promotion(4 p's)

When and what is the production era?

When and what is the selling era?

When and what is the consumer era

When and what is the New era?

When and what is the new millennium?