What are the tangible elements of a product?
Physical good
Mental good
Service
Concern
People
Organisations
What are the intangible elements of a product?
Quality
Performance
Courtesy
Advertising gives a brand a personality.
One reason why a company may brand is for protection against competition.
Branding gives a product an identity.
In branding what process prolongs the life of a brand?
Brand extentions
Brand valuation
Re positioning a brand requires extensive planning.
What are the stages in the product life cycle?
Introduction-Beginner-Intermediate-Advanced-Old
Introduction-Growth-Maturing-Stable
Introduction-Growth-Maturity-Decline
Key questions in new product development are:
When to launch?
When to produce?
Where to launch?
What date?
Have I planned my market rollout?
Whats this weeks profits?
