_______ is the part of the marketing mix the deals with making goods and services available in the right quantities and locations when customers want them.
Product
Promotion
Place
Price
Purchases
Which of these is not an advantage of direct distribution channels?
Lower cost
Greater control
Internet makes it easier
Suitable intermediaries
Greater awareness of changes in customer needs
Sometimes indirect channels cannot be avoided by companies
Which of these is not a technique used by channel specialists in adjusting discrepancies?
Assorting
Bulk-breaking
Accumulating
Pooling
Sorting
The three market exposure strategies include:
Selective, Intensive, and exclusive
Intensive, Inclusive, and selective
Inclusive, selective, and exclusive
Exclusive, inclusive, and intensive
For specialty products, a manufacturer is more inclined to use which of the market exposure strategies?
Selective
Inclusive
Intensive
Exclusive
Using rail service for the transportation of fast-moving goods is certainly the best option.
Which of these is not necessarily an advantage of storing or holding goods?
Storing can increase the value of goods by making them more available when needed
Storing can smooth out sales and increase profit
Storing allows producers to take advantage of economies of scale in production
Storing allows marketers more ways to vary a firm's marketing mix
Storing helps decrease supply and keep price down
According to the video, the market exposure strategy which follows the principle of "selling where it sells best" is?
Independent wholesalers who own the products they resell are called _________.
Agent wholesalers
Merchant wholesalers
Retail wholesalers
Service wholesalers
Which pricing objective sets specific guidelines for a level of profit, whereby prices are linked to a percentage of sales or return on investment?
Growth in market share
Profit maximization
Dollar or unit sales growth
Target return
According to the video, which is not an objective which guides strategy planning for price?
Profit oriented
Status quo oriented
Cost oriented
Sales oriented
Debbie's store, a large retailer in Texas, has set its price to very low levels in recent months in order to discourage competition and sell large volume of orders. It has been successful with this pricing policy so that it looks forward to reducing its price even further by next month. What pricing policy is Debbie's store using?
Price skimming
Psychological pricing
Penetration pricing
Value-based pricing
A pricing level policy which feels for demand at a higher price before aiming at more price-sensitive customers is referred to as _________________.
High mark-ups always translate into high overall profits
Break-even Point (BEP) is the point where
total revenue from the quantity sold equals average unit cost
total revenue from the quantity sold equals total fixed cost
total revenue from the quantity sold equals total variable cost
total revenue from the quantity sold equals total cost
Average cost pricing works best when demand conditions are changing.
Which of the following could increase a customer's price sensitivity?
Unavailability of substitutes
Ease of price comparison
Greater initial investment
Substantial end benefit
According to the video, which of these is not a promotion objective?
Informing
Confirming
Persuading
Reminding
Jogger's is a well-known company which has been manufacturing shoes for 70 years. Its leading shoe brand, which has not changed in the past 50 years, is known all over the United States and can be said to be at market maturity stage. What kind of ads about its shoe brand do you think Jogger's would typically put out to its customers?
Pioneering ads
Persuasive ads
Reminder ads
Informative ads
