Jordan James
Test por , creado hace más de 1 año

Review questions for the Fall 2020 MDIA 101-002 final examination.

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Jordan James
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MDIA 101-002 Final Exam Review

Pregunta 1 de 12

1

A message being sent through the media must be _______ before it can be transmitted.

Selecciona una de las siguientes respuestas posibles:

  • encoded

  • decoded

  • channeled

  • reprocessed

Explicación

Pregunta 2 de 12

1

Alicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?

Selecciona una de las siguientes respuestas posibles:

  • Intrapersonal communication

  • Interpersonal communication

  • Group communication

  • Mass communication

Explicación

Pregunta 3 de 12

1

Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?

Selecciona una de las siguientes respuestas posibles:

  • Intrapersonal communication

  • Interpersonal communication

  • Group communication

  • Mass communication

Explicación

Pregunta 4 de 12

1

The _______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.

Selecciona una de las siguientes respuestas posibles:

  • transmission

  • ritual

  • publicity

  • reception

Explicación

Pregunta 5 de 12

1

A media scholar is trying to find out whether Internet- or television-based political ads are more persuasive. What kind of effects is he looking for?

Selecciona una de las siguientes respuestas posibles:

  • message effects

  • media effects

  • ownership effects

  • active audience effects

Explicación

Pregunta 6 de 12

1

A newspaper runs stories that suggest most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following?

Selecciona una de las siguientes respuestas posibles:

  • agenda setting

  • spiral of silence

  • social learning

  • formative theory

Explicación

Pregunta 7 de 12

1

Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following?

Selecciona una de las siguientes respuestas posibles:

  • uses and gratification theory

  • mean world syndrome

  • social learning

  • assumptive behavior

Explicación

Pregunta 8 de 12

1

_______ is where a media company uses its combined properties to promote each other and add value to the company.

Selecciona una de las siguientes respuestas posibles:

  • Synergy

  • Broadband networks

  • e-commerce

  • Competition

Explicación

Pregunta 9 de 12

1

_______ is one of the leading new media companies in the world.

Selecciona una de las siguientes respuestas posibles:

  • Gannett Corporation

  • Alphabet/Google

  • Youtube

  • iHeartMedia

Explicación

Pregunta 10 de 12

1

Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?

Selecciona una de las siguientes respuestas posibles:

  • fat body

  • short head

  • mid-list

  • long tail

Explicación

Pregunta 11 de 12

1

Papyrus is which of the following?

Selecciona una de las siguientes respuestas posibles:

  • An ancient form of writing using symbols to stand for ideas

  • An ancient form of writing using symbols for sound

  • An early writing surface made from animal skin

  • An early writing surface made of reeds by the Egyptians

Explicación

Pregunta 12 de 12

1

What invention directly led to the production of inexpensive dime novels?

Selecciona una de las siguientes respuestas posibles:

  • Gutenberg's typemold and printing press

  • The steam-powered rotary press

  • Desktop publishing programs on the Macintosh computer

  • the Internet

Explicación