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Creado por ella.longland
hace alrededor de 9 años
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Affluence
Business
Business Dominance Model
Business Power
Cause Related Marketing (CRM)
Corporate Citizenship
Corporate Governance
Oversight
Accountability
Control
Corporate Public Policy
Corporate Social Performance
Entitlement Mentality
Global Compact
Globalisation
Two macro factors underlie the trend toward greater globalisation:
Ideology
Iron Law of Responsibility
Legitimacy
Market Optimists
Market Pessimists
Neocorporatism/ Neocorporatist Model
Offshore outsource/ Offshoring
Outsourcing
Philanthropy
Pluralism/ Pluralist Mode
Power
Coercive power
Utilitarian power
Symbolic power
Profit Motive
Public Affairs
Social Contract
Social Media
Social Media Management
Social Media Strategy
Social Problem
Society
Special Interest Group
Spin (Doctoring)
Stakeholders
Primary stakeholders
Secondary stakeholders
Core stakeholders
Strategic stakeholders
Environmental stakeholders
Stakeholder Approach
Strategic approach
Multi-fiduciary approach
Stakeholder Synthesis approach
Stakeholder Concept
Production View of the firm
·Managerial View of the firm
Stakeholder View of the firm
Strategic Management
Strategy Levels
Strategic Philanthropy
The State
Urgency
Victimisation Philosophy