MCE Practice Test

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Which of the following differs when importing a list directly into a program versus importing a list into a static list?

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An example of a Demographic Scoring Campaign is one that scores leads based on their:

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Which of the following formats is NOT acceptable for list imports to Marketo?

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Tracking known user activity across multiple domains

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How do you grant a new marketing employee access to your Marketo instance?

1

Which folder in the Design Studio do uploaded images and assets go?

1

A marketer has created the following Smart List.
Which leads will the Smart List include?

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Which of the following channel types would you use if creating a new program for lead nurture?

1

Marketo automatically de-duplicates records based on which of the following attributes? (Choose the best answer.)

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To help ensure that a landing page is optimized for SEO, a marketer has created a keyword list. Which landing page action should the marketer select to enter in this information?

1

What information is NOT available about images uploaded to Marketo?

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What is an email auto-response?

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When editing a channel, you see the same number associated with two Program statuses.
Which does this imply?

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Which statement is true regarding leads with duplicate email addresses?

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If you want to split up a group of leads in four randomly selected cohorts and put each group into its own static list, how should you do this?

1

Which of the following is the correct format to import a list into Marketo?

1

You are running a single Program to track your Google AdWords spending for 2013. How many period costs can you set up in the Program?

1

How would you dynamically identify leads in a specific geography within your database?

1

Every quarter, Marketo will automatically deactivate trigger campaigns that have had no activity for:

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The Assets tab of a program allows you to:

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Deleting a list

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If a lead reaches the Program Status of "success," what does that indicate?

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Date/Time tokens can be used in Advanced Wait steps in which type of campaign?

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A marketer only wants to ask US leads for their state on a form, which functionality should he/she use?

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Which of the following can NOT be done to an existing user?

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Which grouping only includes actual roles that users may be assigned?

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What action will occur to previously created programs when a new required tag is created?

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Which is the name of the Marketo JavaScript used to monitor your web pages?

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A Smart Campaign consists of which of the following elements?

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Landing Page elements include:

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Which of the following CANNOT be used to filter data for Smart Lists?

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To filter an Email Performance Report to show only activity from people in California, where would you change the settings?

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Which of the following best practice(s) will improve your email deliverability?

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In which section of Admin will you find the ability to create a custom tab on the lead record?

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Which of the following is a required field when creating leads directly in the Lead Database?

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Which of the following sections is always read-only in the lead detail page? (Choose two answers.)

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A marketer needs to pull a list of leads whose lead status changed to MQL in the last 30 days. Which of the following features would he/she need to use?

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A marketer wants to manually upload a list of leads in Marketo. What list format should they use?

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A marketer would like to send an email alert in a trigger campaign. Which of the following can not be sent as an alert email?

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Which of the following is NOT a columnn that you can add in an Email Performance report?

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When sending an HTML email, it is a best practice to do which of the following?

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If a marketer were to see fewer qualified leads than expected in their Smart Campaign, which of the following might be the reason?

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When creating a Smart List, which filter type is NOT available?

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Which element CANNOT be dragged into a Landing Page?

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Which of the following item(s) will communication limits apply?

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You want to set a batch campaign to run on a consistent and ongoing basis. How frequently can batch campaigns be scheduled to recur?

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Which of the following lead sources does Marketo not de-dupe on email addresses?

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If a marketer wanted to limit his/her web page activity report to only show leads in Germany, which of the following sections would you modify?

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When does Marketo start to consider a website visitor a known lead?

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Which of the following is one way a lead can become known to Marketo?

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In the Marketo Forms 2.0 editor, which function does Mask Input provide?

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A marketer wants to personalize a landing page, which of the following should he/she use?

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You can not use tokens in:

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Which of the following program assets can you add Marketo's social media sharing tools?

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In SEO, which of the following describes the page optimization score?

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Which of the following is an "add choice" in the send email flow step in a Marketo Campaign?

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Which of the following is NOT a way that anonymous leads are generated?

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How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?

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In a Smart Campaign flow step, the marketer needs to choose an email. If the marketer says the content depends on some criteria, which of the following could NOT be used in Marketo to send different emails (or email content) to different sub-audiences?

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How do you add an additional Tag Value to an existing Tag Type?

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Before deleting an email, which must you do first?

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What is an Engagement Program?

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Which of the following is a valid type of token?

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This report shows how your leads are sharing content from your landing pages.

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You have an Engagement Program with four emails. A lead has already received the second email and the first email is scheduled to be activated tomorrow. If your cadence is set for today, which email will the lead receive?

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If you want to figure out how many people converted on a Marketo landing page, which report would you use?

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When initially creating a program, which of the following is NOT an option?

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One way to de-duplicate your database is to

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When you create a new user role, which of the following permissions is not an option that can be granted to new users?

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Which of the following is NOT considered when calculating an engagement score?

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What approach would you take to prevent data from being overwritten in the phone number field during list uploads?

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Marketo Landing pages are hosted_____.

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Which type of programs are communication limits on by default?

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Which of the following best describes a Snippet?

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When creating email templates which of the following do you need?

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When importing a list, which fields can be defined by the user?

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You are using a PR firm to run a Program promoting your company for four months—January, February, March, and April. Each month has its own period cost. If a lead enters the Program in July, to which period cost will his or her acquisition be attributed?

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A marketer wants to use tokens to add more personalized text to a Landing Page.
How can the marketer do this?

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You have three mandatory fields that you want to always show on your form and five additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling?

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Which of the following can you use to filter the information displayed on the Calendar?

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When would you use a static list?

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Which of the following is used most frequently to help determine lead status?

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Which of the following is NOT a good use of Change Data Value flow actions in Marketo?

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Which of the following standard user roles cannot access the Design Studio?

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What information is NOT displayed on the Email Send Program dashboard?

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A marketer wants to wait one day to send an auto-response email to a lead that filled out a form. However, the email should only be sent on a business day.
Which feature should the marketer use to ensure the email is not sent on a weekend?

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When merging records, which of the following is TRUE?

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Which of the following cannot be edited in a form?

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Which of the following is NOT true about changing the value of a tag?

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Where in the Marketo system can you generate a list of PURLs in an Excel file?

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When adding a custom column to a report, where does the data come from?

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Which of the following is NOT a field type available when creating a custom field in Marketo?

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When adding filters to a Smart List, which feature allows you to control how they are applied?

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Tags are used

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A marketer would like to know which records have opted out of receiving emails. Which system smart list would give them the information?

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Which of the following best describes the tentative date in the Program Schedule View?

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Which of the following reports does NOT filter with Smart Lists?

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Which of the following filters can you include an "Add Constraint?"

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The default entry types for the Marketing Calendar will be which of the following? (Choose TWO answers.)

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Which of the following is NOT a way to become a member of a program?

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Who is the intended audience of Interesting Moments?

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Which of the following are flow actions in a Smart Campaign?

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Which tab on the lead detail page will you find information from a CRM account field?

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Which of the following reports will show you conversion percentages based off a form fillout?

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Which of the following would NOT be used to contribute to behavior scoring?

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Which type of page can you set up a Landing Page redirect rule?

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Channels are a type of:

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The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribute does it use by default?

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Which of the of the following cannot be created with a local asset inside a program?

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If a marketer wants to understand the growth of their database, which report should he/she review?

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Which of the following describes a Static List?

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When a lead fills out a Marketo form, what action occurs?

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Why can asset names be re-used in different Marketo programs?

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Which of the following type of Smart Campaigns listens for an action, then runs when that action occurs?

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Which types of activities are NOT visible in the lead's activity log?

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What does the change program status flow step do?

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Which report allows you to create Drill Down reports?

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Which of the following messages in the list import wizard indicates that field updates have been blocked for a specific field when uploading lists?

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To trigger a Smart Campaign when a new lead enters the system by filling out a specific form, you should use:

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The "Remove from Flow" action is used to:

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If you want to employ both an overall score and a behavior score in a smart campaign, what action should you take?

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Which of the following items define how many times a lead runs through the Flow steps in a Smart Campaign?

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What always precedes the name of a program local token?

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You have a Program with March set as the period cost. A new lead enters the Program in April.
To which period will the lead's acquisition cost be attributed?

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How can you quickly change the program status of a lead in a program?

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If a Program is cloned that has both tentative and confirmed entries in the calendar, which statement is true regarding the state of the entries in the resulting cloned Program?

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Your CRM administrator has asked for a list of all the field names in Marketo.

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Which of the following can be used as a filter in Smart Lists?

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To prevent a Marketo form fillout from updating existing data in the Lead Source field, you can do which of the following?

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Which of the following does an Administrator NOT have the ability to change in a Marketo instance?

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Which statement is true regarding an anchor entry?

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Which setup item helps with email deliverability?

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What is an Engagement Campaign?

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How does Marketo track lead activity on web pages?

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Which kind of styling is allowed in the text version of an email?

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Which describes a PURL?

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Progressive Profiling

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Which of the following changes can NOT be made in a view within Marketo?

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Which social networks can be used to automatically fill out a form?

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If you want to see anonymous visitors to your websites, which of the following report would you run? (Choose the best answer.)

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To ensure that your Send Sample Email resolves with tokens, which must you do?

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Where in Marketo do you define Segments that can be used in emails?

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If you set up tokens at the folder level, what type of tokens will you see on any program within the folder? (Choose the best TWO answers.)

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What is the size limit for images and files uploaded to Marketo?

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To include information about an archived email in a report, you must do which of the following?

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What type of data will you find in a lead's activity log?

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In order for an email to be used in a Smart Campaign

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User roles permit you to customize

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You should use the Leads by Source Report to do which of the following?

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What is the Program Analyzer used to do?

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Which Report indicates the ROI on your marketing programs?

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A marketer would like to know which records have opted out of receiving emails. Which system smart list would give them the information?

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You need to comply with US spam legislation. Which of the following subscription management approaches is the most commonly used?

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You need to comply with Canadian spam legislation. Which of the following subscription management approaches is the most commonly used?

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You need to comply with European spam legislation. Which of the following subscription management approaches is the most commonly used?

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You wish to track the activity of people who visit your website. Which of the following technical setup steps helps you do this?

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Which of the following differs when importing a list of leads directly into a program (as opposed to importing into a static list)?

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Which of the following is not a good use case for a data management campaign?

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For which of the following types of email messages can the operational setting be used?

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Which of the following bounces are categorized as hard bounces? (Choose all that apply)

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Which of the following is not a benefit of using Marketo forms?

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If you wanted to only ask US leads for their state on a form, which functionality would you use?

1

The easiest way to display your custom fields in another language is to change the form locale.

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Which of the following cannot be edited in a form?

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Which of the following is not an option that you can choose for a follow up page after someone fills out a form?

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You have three mandatory fields that you want to always show on your form and 5 additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling?

1

Which of the following is not a way you can populate a hidden field?

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If you intended to ensure that leads always used the same format when entering phone numbers on your form, which functionality would you use?

This is a Practice Test that was based upon the MCE certification

MCE Practice Test

Which of the following differs when importing a list directly into a program versus importing a list into a static list?

An example of a Demographic Scoring Campaign is one that scores leads based on their:

Which of the following formats is NOT acceptable for list imports to Marketo?

Tracking known user activity across multiple domains

How do you grant a new marketing employee access to your Marketo instance?

Which folder in the Design Studio do uploaded images and assets go?

A marketer has created the following Smart List. Which leads will the Smart List include?

Which of the following channel types would you use if creating a new program for lead nurture?

Marketo automatically de-duplicates records based on which of the following attributes? (Choose the best answer.)

To help ensure that a landing page is optimized for SEO, a marketer has created a keyword list. Which landing page action should the marketer select to enter in this information?

What information is NOT available about images uploaded to Marketo?

What is an email auto-response?

When editing a channel, you see the same number associated with two Program statuses. Which does this imply?

Which statement is true regarding leads with duplicate email addresses?

If you want to split up a group of leads in four randomly selected cohorts and put each group into its own static list, how should you do this?

Which of the following is the correct format to import a list into Marketo?

You are running a single Program to track your Google AdWords spending for 2013. How many period costs can you set up in the Program?

How would you dynamically identify leads in a specific geography within your database?

Every quarter, Marketo will automatically deactivate trigger campaigns that have had no activity for:

The Assets tab of a program allows you to:

A marketer has created the following Smart List.
Which leads will the Smart List include?

When editing a channel, you see the same number associated with two Program statuses.
Which does this imply?