the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.

resemblance of sound between syllables of nearby words, arising particularly from the rhyming of two or more stressed vowels, but not consonants (e.g. sonnet, porridge ), but also from the use of identical consonants with different vowels (e.g. killed, cold, culled ).

Mild expression used to replace a harsh one.

A poetic technique, when a sentence or phrase runs over more than one line (or stanza). This assists the flow of a poem.

the act of lending a human quality, emotion or ambition to a non-human object or being.

the practice of attaching human traits and characteristics with inanimate objects, phenomena and animals.

a literary device wherein the author uses specific words and phrases that exaggerate and overemphasize the basic crux of the statement in order to produce a grander, more noticeable effect.

the distinctive tone or tenor of an author’s writings.

Short, simple sentences or truncated sentences create tension, haste or urgency; compound or complex sentences are slower, often feature in formal texts.

a form of writing where the writer uses exaggeratedly long and complex sentences in order to convey a meaning that could have otherwise been conveyed through a shorter, much simpler sentence.

a literary device wherein the author penning the story, poem or prose steps away from the text and speaks out to the reader.

a sort of introduction to a story that usually sets the tone for the story and acts as a bit of a backgrounder or a “sneak peek” into the story.

Harsh sounds in a sentence or phrase.

a reference to a concept, a person or an object that has served as a prototype of its kind and is the original idea that has come to be used over and over again.