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Practice Quiz for Marketing in the 21st Century

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Marketing in the 21st Century - Chapter 2 Practice Quiz

Pregunta 1 de 15

1

Which of the following is not a factor primarily con- trolled by top management?

Selecciona una de las siguientes respuestas posibles:

  • Advertising strategy

  • Line of business

  • Role of marketing

  • Overall objectives

Explicación

Pregunta 2 de 15

1

When it is considered important by a firm, marketing is

Selecciona una de las siguientes respuestas posibles:

  • equated with sales.

  • given staff status.

  • heavily involved in consumer research.

  • controlled by a production vice-president.

Explicación

Pregunta 3 de 15

1

In selecting a target market, marketers usually

Selecciona una de las siguientes respuestas posibles:

  • engage in market segmentation.

  • ignore competitors.

  • control the marketing plan.

  • determine the marketing mix.

Explicación

Pregunta 4 de 15

1

Which of the following is not a form of marketing
organization?

Selecciona una de las siguientes respuestas posibles:

  • Coordinated

  • Functional

  • Product-oriented

  • Market-oriented

Explicación

Pregunta 5 de 15

1

Product, price, promotion, and distribution decisions are components of the

Selecciona una de las siguientes respuestas posibles:

  • marketing philosophy.

  • marketing protocol.

  • marketing mix.

  • marketing organization.

Explicación

Pregunta 6 de 15

1

Whether to sell via intermediaries or directly to con-
sumers, how many outlets to sell through, and wheth- er to control or cooperate with other channel members are examples of decisions marketers must make about

Selecciona una de las siguientes respuestas posibles:

  • selling.

  • production.

  • distribution.

  • price.

Explicación

Pregunta 7 de 15

1

The most effective approach to the uncontrollable fac- tors in the marketing environment is

Selecciona una de las siguientes respuestas posibles:

  • constantly reorganizing the marketing organization.

  • product innovation.

  • insulating the marketing plan from them.

  • continuous monitoring of their effects.

Explicación

Pregunta 8 de 15

1

In a monopoly, one firm

Selecciona una de las siguientes respuestas posibles:

  • finds that consumer demand is quite elastic.

  • seeks to engage in price wars.

  • has no control over price because merchandise is
    standardized.

  • has a lot of control over the marketing plan.

Explicación

Pregunta 9 de 15

1

Where a few large firms comprise most of an industry’s sales, the competitive structure is best described as

Selecciona una de las siguientes respuestas posibles:

  • monopolistic competition.

  • monopoly.

  • oligopoly.

  • competitive monopoly.

Explicación

Pregunta 10 de 15

1

A firm has the least control over its pricing strategy in

Selecciona una de las siguientes respuestas posibles:

  • monopolistic competition.

  • pure competition.

  • oligopoly.

  • monopoly.

Explicación

Pregunta 11 de 15

1

Which of these statements is not correct?

Selecciona una de las siguientes respuestas posibles:

  • It is necessary to study the competitive strategies
    of other firms.

  • There is now a trend toward larger firms.

  • Pure competition occurs much less often than does
    monopolistic competition.

  • Foreign competitors now play a declining role in
    many industries.

Explicación

Pregunta 12 de 15

1

When a firm defines its competition in generic terms,
it

Selecciona una de las siguientes respuestas posibles:

  • focuses on patent expiration dates.

  • analyzes the competitive structure within a specific industry.

  • looks at competition as broadly as possible.

  • examines its existing channel partners.

Explicación

Pregunta 13 de 15

1

Which type of competition most closely resembles generic competition?

Selecciona una de las siguientes respuestas posibles:

  • Intermodal competition

  • Bimodal competition

  • Direct competition

  • Indirect competition

Explicación

Pregunta 14 de 15

1

Which statement about technology is true?

Selecciona una de las siguientes respuestas posibles:

  • Small firms can control the technological advances that affect them.

  • Technology cannot reduce the impact of resource shortages.

  • Loss of patent protection decreases competition.

  • Patents provide exclusive rights to sell new prod-
    ucts for virtually limited time periods.

Explicación

Pregunta 15 de 15

1

To attain its objectives, a firm is well advised to

Selecciona una de las siguientes respuestas posibles:

  • acquire feedback from the environment.

  • maintain its existing strategies at all costs.

  • ignore uncontrollable factors.

  • bypass the independent media entirely.

Explicación

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