GRAPHIC DESIGN Exploring Design Elements and Principals Point:
- can be any shape/object
- must be small in relation to the whole page/design
- one of the most common points: Copyright symbol

Line:
- is a point that moves in space from one position to another
- can be thick, thin, jagged or curved
- can be used to represent form through crosshatch rendering,
can be used independently to show direction

Shape:
- can be geometric, abstract or symbolic
- when 3 or more points are connected, a two dimentional shape is created

Form:
- is a 3d unit such as an object.
- is the element that most refer to the volume of an object or product
- can be seen as a result of combining two or more shapes on a two-dimensional surface
to represent 3 dimensions

Tone:
- when light reflects off a surface of an object
- more light projected onto the surface, the lighter the tone will be
- can enhance both 2d and 3d forms

Texture
- visual/ felt characteristics of a surface

Colour
- Complementary Colours (shown opposite each other on a colour wheel)
- Analogous colours (those existing together)
- Split Complementary Colours (a colour and the colours on either side of its complement)
- can help to create a focal point and organise hierarchies

Letterform:
- can be used to communicate information through blocks of text
- can be twisted, cropped, enlarged, overlapped, scrawled and transparent
- can transform the style and design of the visual

DESIGN PRINCIPLES:
- how components may be organised in a visual way
- usually the first steps a designer may consider/apply

Composition:

Figure:
- The main figure in the composition.
- Dominant or is the ground dominant

Ground:

- Ground can be negative pace or vice versa.

Balance:

- can be achieved through symmetrical or asymmetrical placement

- Symmetrical balance gives a uniformity and stability to a visual

- Asymmetrical balance created a dynamic composition

Contrast:

- Appears when there are opposites.

- contrast between shape, scale, colour, serif and sans serif type…

Cropping:

- part of the image been enlarged to appear closer to you

Hierarchy:

- whatever attracts your attention.
- First Hierarchy in a composition: Focal Point

Scale:
- Large or decreased scale - helps with the Hierarchy

Pattern:
- Pattern is repetition, alteration and making images into patterns.

DRAWING SYSTEMS:
Paraline:
- All drawings that use parallel lines are paraline drawings.
- The orthogonal system is the only one that is 2D
- All others is 3D

	Creado por melanielagrange2 hace casi 9 años

Apunte sobre Graphic Design - Visual and Graphic Design, creado por melanielagrange2 el 15/09/2015.

Graphic Design - Visual and Graphic Design