NPDP Exam Question Simulator

Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include __________.

Which of the following is the product life cycle stage when the company must make tough decisions about what to do with the product as sales decrease?

A platform strategy is defined as _____?

A corporate vision is ____.

Mission statements helps organizations to ____.

A strategy can be dfined as ____.

You are leading the strategic planning process for a horticultural company that is developing a new apple cultivar. A key element of the company's strategic planning is optimization of revenue from intellectual property. What specific form of intellectual property protection would you follow in this case?

Who is responsible for setting the corporate and business strategy?

Your competitors have launch a new product. As you elevate your response to compete with them, you realize thaht the technology employed in your current product has reached its limits and cannot be improved to increase the performance to effectively compete and the only option is to consider superseding with newer and advanced technology. What stage on the technology S-Curve are you on?

A dairy product manager has discovered a new microorganism that may have significant health benefits (probiotic). The company decides to initiate a significant reseatch program to prove these health benefits. It plans to use the probiotic in a range of product including yogurts, health drinks and instant formula. This is an exapme of what type of strategy:

Which of the following strategies is most likely to have a strong emphasis on technology?

In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A weakness of NPV method for assesing projects in portfolio management is that:

Allocating resources across a set of projects to optimize performance is knowne as:

"Top-down" and "bottom-up" are ways to think about:

You are CEO of company A. Your company has grown organically through lots of acquisitions and you have a wide range of products that have been launched into a variety of markets, and your product teams have ideas to develop new products. You need to opimiize the investment across all of these existing and new products. What would you do?

In evaluation product opportunities, which of the following is a financial method for evalutaion?

In evaluating product opportnities, which of the folllowing is a non-financial method for evalutaion?

Company A has recently implemented a range of new product development practices. As s first stage, it has used a range of ideation tools to generate a number of potential new product ideas. It is now seeking to evaluate and prioritize th 150 product ideas for further evalutaion and development. What technique would you recomend for the first stage of evaluating the 150 new product ideas?

Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?

Which of the following statement best represents the relationship between the number of projects that engineers are working on and their productivity?

Jane has been evaluating the state of the innovation portfolio at ACME Bricks and Construcion. Several simultaneous projects use the same set of product development experts. Moreover, many of thse projects are being delayed and compete with other business priorities. What critical aspect of portfolio management Jane loo at to adress these issues?

Mary works as a product development engineer at an automotice parts supplier. Her boss has been complaining about the long lead time in getting new products to market. He belives that the iterative changes, inherent in most of the new products, could be carried out much more efficiently. What type of product development process would you suggest that Mary recommend to her boss to reduce time to market?

In the early stages of the new products process there is a lot of uncertainty. These stages are often referred to as ____.

The sing of a mature product development process within an organization is the ability of the orgnization to:

The first step in the classic waterfall process is requirements. The last step is known as:

Key element of Agile new product process includes the scrum, the scrum master, the scrum team, the spring, the product backlog, and:

A company is developing a product thst is basically a realtively simple line extension of existing products. I knows the market well and the risks associated with product failure are low. What type of Stage-Gate process would be most likely appropriate for this development

The process desgned to build a product through a series of fixedlength iterations givining teams a framework for shipping software on a regular cadence is called:

Gates are defined as decision points based on deliverables, criteria and outputs. Outputs include:

Lean processes are focued primarly on:

The framework, functions, and processes that guide activities in project, program and portfolio management and provide guidance, decision making and oversight is called:

Product design specifications are primarly intended to:

The House of Quality relates the voice of the customer to the voice of:

Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?

The creative process of generating and communicating new ideas where and idea is basic element of thought that can be visual, concrete or abstract is termed:

The product design specifications must use a set of metrics to ensure they are met during the desing work. Suppose you are designing a new automobile. Which of the following is an acceeptable product design metric:

SCAMPER is an ideation technique that uses word stimuli including:

The product concept description should include which three elements?

What is the pattern in TRIZ problem-solving matrix:

Jack is a consultant to a manufacturing company. He has been asked to evauate the components and parts of the product as well as the whole desing (system view) and the method of assembly used (manual, automatic, fixed automation and robotic assembly). What specific design tool should Jack use?

What specific design tool uses the following methods: Think-aloud laddering, Quantification Theory I (QTI), PLS analysis and Genetix and Fuzzy logic?

A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:

During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:

Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:

Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

Reaserach that involves collectiong information specifally tailored to your need (such as focus groups or surveys) is known as ____:

The primary benefit of a focus group in marketing research is ____:

A toy manufacturing company is developing a "powered vehicle" for 10-12-year-old children. Potential risks: The company has extensive experience in the toy market, but mainly with under 5-year-olds. The risks associated with project relate to a lack of previous engagement with the 10-12-year group, and meeting their specific requrements. Getting the product right is more important than speed to market. Market information required: Target market input to the concept development and design specifications. What market research technique would you recommend?

Social media is particularly good for reaching ____:

Ensuring that the right team principles are in place to promote performance is an aspect of a management role and is called ....:

The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:

You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?

The set of propoerties of the work enviroment, perceived directly or indirectly by employess to have a major effect on employee behavior, is termed:

Ensuring, over time, that a product (or group of products) or services meets the needs of customers by continuosly monitoring and modifying elements of the marketing mix is generally the role of a ....:

Which of the following best describes a team?

Tuckman identified five stages of team development. What does the formming stage involve?

A functional team is best suited for which type of project?

What type of assesment helps a team achieve increased communication during the work of the project?

A company has decided to embard on a high-risk project that is focued on the development of a product outside the traditional boundaries of company operation. What type of team structure would be modst suitable for this type of project?

Janes is the product manager for a toy manufacturing and marketing company. The company has just embarked on developing a new product targeted at children between 8 and 12 years of age. Jane has just completed an early stage feasibility analysis of the product profitability potential. She has completed a comprehensive survey of the potential market, has examined the company's technical capability with respect to design and manufacture, has discussed the company's ability to market new product withe the marketing manager, and has developed an extensive spreadsheet to analyze the profit potential under diffrent scenarios. What important consideration has Jance failed to take into account?

You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

Jane is establishing her own company to manufacture and market a novel range of sports clothes for children aged 8 to 12 years of age. In applying for a loan from her bank, she has been told that she needs to estmiate the required working capital. Why is working capital so important to Jane in the establishment of her new business?

In which of the following scenarios is it most important to use net present value rather than payback period for financial analysis of a new product's potential?

Product management actions taken during the product life cycle are first determined by which of the following?

In the introduction stage of the product life cycle, which of the following product pricing strategies is most commonly used?

What types of consumer is most likely to purchase a product in ist introduction stage?

Jack is a product manager responsible for a product that has clearly entered the decline stage of its life cycle. What strategy should Jack adopt?

In the management of product portfolio, it is important to:

A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a: