review for mkt 310 exam 1 "Perception, Exposure, and Attention" chapter 2 notes for review sheet plus side notes
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Creado por ericjordan92
hace alrededor de 9 años
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Creado por ericjordan92
hace alrededor de 9 años
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describe the process of taking in information (from exposure to behavior)
what is exposure?
What is the Mere Exposure Effect
why do you like something more if your exposed to it more?
mere exposure in marketing and adv
what is subliminal exposure?
SUBLIMINAL PERCEPTION
subliminal exposure myths
subliminal exposure myth
(class video - political campaign)
SUBLIMINAL PERCEPTION EXAMPLE
Attention
Why is attention selective?
what determines what we do or don't pay attention to?
individual factors
what determines what we do or don't pay attention to?
source factors
how do people assign meaning to objects
what is interpretation
interpretation bias
Example of interpretation of products
Dan Ariely
interpretation bias and consumer preferences
general class take away
perceptual process take away
