Cerrar
what is motivation
process of motivation
drive
simplified types of needs
Biological needs
Psychological Needs
utilitarian needs
Hedonic Needs
Maslows Needs
problems with different classifications of needs?
Want
approach-approach conflicts
approach-avoidance conflict
avoidance-avoidance conflict
Involvement
INVOLVEMET OBJECTS
(TYPES OF INVOLVEMENTS?)
How can u measure involvement?
Strategies to Increase Involvement
different needs & motivations among
MAC vs PC users
marketing implications of needs
