On-page is refining the website to improve the and by search engines. Off-page is building a rank by developing quality from relevant website.
SEO is essentially the same as PPC because both involve increasing traffic to a website.
Which factors does Google take into account on each search?
Geographical location
Previous search history
Logged into Google+
Responsiveness to digital device being used
Keeping content up to date is not important in a Google ranking
On-site optimisation concerns:
Site content and structure
Content marketing
Link building
URLs
Alt and meta tags
Internal linking
Sitemaps
Headings (h1-h6)
Online searches reveal customer insights, such as:
Person: who the user is (segmented and qualified by the search engine)
Place: location and destination of searcher
Priority: indicator of their timeframe
Product: what is important to the searcher
Purchase: where or how the searcher wants to buy
The benefits for business of a high listing position in organic searches are , and .
Typical KPIs for SEO include: , ,
