itachi uchiha
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CH 3: Analyzing the Marketing Environment

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itachi uchiha
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MARKETING CH 3: Analyzing the Marketing Environment

Pregunta 1 de 39

1

The​ demographic, economic,​ natural, technological,​ political, and cultural forces that affect a​ company's ability to serve its customers make up which of the​ following?

Selecciona una de las siguientes respuestas posibles:

  • Macroenvironment

  • Technological environment

  • Cultural environment

  • Marketing environment

  • Microenvironment

Explicación

Pregunta 2 de 39

1

Which is now the largest generation alive in the United​ States?

Selecciona una de las siguientes respuestas posibles:

  • Millennials

  • Baby boomers

  • Generation Alpha

  • Generation Z

  • Generation X

Explicación

Pregunta 3 de 39

1

The first generation to come of age in a world filled with​ computers, mobile​ phones, and online social​ media, ________​ embrace(s) technology as a way of life.

Selecciona una de las siguientes respuestas posibles:

  • Generation X

  • millennials

  • baby boomers

  • Generation Alpha

  • Generation Z

Explicación

Pregunta 4 de 39

1

Americans are a mobile​ people, with about 9 percent of all U.S. residents moving each year. Which population trend does this​ describe?

Selecciona una de las siguientes respuestas posibles:

  • Decreases in populations in Oregon and Alabama

  • An exodus from the suburbs

  • Increases in populations in New York and Connecticut

  • A shift from the Sunbelt states to the Snowbelt states

  • A shift from rural to metropolitan areas

Explicación

Pregunta 5 de 39

1

Which environment shows trends including shortages of certain raw​ materials, higher pollution​ levels, and more government​ intervention?

Selecciona una de las siguientes respuestas posibles:

  • The political environment

  • The economic environment

  • The natural environment

  • The sociocultural environment

  • The technological environment

Explicación

Pregunta 6 de 39

1

Wonders such as​ smartphones, driverless​ cars, and antibiotics can be attributed to which marketing​ environment?

Selecciona una de las siguientes respuestas posibles:

  • Social

  • Political

  • Natural

  • Cultural

  • Technological

Explicación

Pregunta 7 de 39

1

Environmental sustainability means​ ________.

Selecciona una de las siguientes respuestas posibles:

  • meeting present needs without compromising the ability of future generations to meet their needs

  • doing good deeds to atone for the strain that a business puts on the natural environment

  • sacrificing business success to protect natural resources

  • using fewer natural resources than​ one's competitors

  • precisely following federal and state environmental regulations

Explicación

Pregunta 8 de 39

1

The​ ________ environment consists of institutions and other forces that affect a​ society's basic​ values, perceptions,​ preferences, and behaviors.

Selecciona una de las siguientes respuestas posibles:

  • demographic

  • .
    political

  • technological

  • cultural

  • economic

Explicación

Pregunta 9 de 39

1

To exercise social​ responsibility, many companies are linking themselves to what type of​ marketing?

Selecciona una de las siguientes respuestas posibles:

  • Generational

  • ​Cause-related

  • Technological

  • Environmental

  • Intermediaries

Explicación

Pregunta 10 de 39

1

Which statement regarding cultural values is​ true?

Selecciona una de las siguientes respuestas posibles:

  • Core beliefs and values are more open to change than secondary values.

  • The media pushes core values onto the community.

  • Marketers have no chance of changing secondary values

  • Secondary beliefs and values are less open to change than core beliefs.

  • Marketers have little chance of changing core values.

Explicación

Pregunta 11 de 39

1

Which of the following is NOT one of the components of a​ company's microenvironment?

Selecciona una de las siguientes respuestas posibles:

  • Marketing intermediaries

  • Customer markets

  • Suppliers

  • Cultural forces

  • Competitors

Explicación

Pregunta 12 de 39

1

Which of the following is NOT one of the forces in a​ company's macroenvironment that shape opportunities and pose threats to the​ company?

Selecciona una de las siguientes respuestas posibles:

  • Technological forces

  • Economic forces

  • Demographic forces

  • Competitive forces

  • Cultural forces

Explicación

Pregunta 13 de 39

1

The​ company's ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.

Selecciona una de las siguientes respuestas posibles:

  • supply chain

  • .
    natural environment

  • macroenvironment

  • competitive environment

  • microenvironment

Explicación

Pregunta 14 de 39

1

Which is NOT one of the major actors in the​ microenvironment?

Selecciona una de las siguientes respuestas posibles:

  • Competitors

  • Suppliers

  • Cultural forces

  • Customers

  • The company

Explicación

Pregunta 15 de 39

1

In terms of the​ microenvironment, any group that has an actual or potential interest in or impact on an​ organization's ability to achieve its objectives is called a​ ________.

Selecciona una de las siguientes respuestas posibles:

  • supplier

  • marketing intermediary

  • .
    public

  • customer

  • competitor

Explicación

Pregunta 16 de 39

1

Which of the following statements is correct regarding generational​ marketing?

Selecciona una de las siguientes respuestas posibles:

  • Each generation shares similar​ socio-economic status​ (SES).

  • The changing age structure of the population is of little importance to marketers.

  • Generation​ Alpha, Millennials, and Gen Z are so similar that marketers can treat them as one segment.

  • Demographically, generational marketing in the U.S. today is characterized by rising birthrates and shorter life expectancies.

  • Defining people by their birth date may be less effective than segmenting them by​ lifestyle, life​ stage, or common values.

Explicación

Pregunta 17 de 39

1

One recent trend in the​ ________ is that rather than reverting to their old​ free-spending ways, Americans are retaining an enthusiasm for frugality.

Selecciona una de las siguientes respuestas posibles:

  • technological environment

  • economic environment

  • political environment

  • demographic environment

  • sociocultural environment

Explicación

Pregunta 18 de 39

1

​Age, race,​ gender, and other statistics are part of a​ company's ________ environment.

Selecciona una de las siguientes respuestas posibles:

  • cultural

  • micro

  • political

  • demographic

  • economic

Explicación

Pregunta 19 de 39

1

Marketers keep a close eye on demographic trends and developments in their markets. They analyze​ ________.

Selecciona una de las siguientes respuestas posibles:

  • changing age and family​ structures, geographic population​ shifts, consumption​ habits, and population diversity

  • changing age and family​ structures, geographic population​ shifts, political​ shifts, educational​ characteristics, and population diversity

  • .
    changing age and family​ structures, geographic population​ shifts, educational​ characteristics, technological​ advances, and population diversity

  • changing age and family​ structures, geographic population​ shifts, economic​ changes, and population diversity

  • changing age and family​ structures, geographic population​ shifts, educational​ characteristics, and population diversity

Explicación

Pregunta 20 de 39

1

The demographic environment is of major interest to marketers because it involves​ ________.

Selecciona una de las siguientes respuestas posibles:

  • increasingly diverse markets

  • a​ better-educated, more​ white-collar, more professional​ population

  • ​people, and people make up markets

  • changes in the age structure of the population

  • geographic shifts in population

Explicación

Pregunta 21 de 39

1

The wealthiest generation in U.S. history​ is/are ________.

Selecciona una de las siguientes respuestas posibles:

  • Generation X

  • the millenials

  • Generation Z

  • the baby boomers

  • Generation Alpha

Explicación

Pregunta 22 de 39

1

Major economic variables include​ ________.

Selecciona una de las siguientes respuestas posibles:

  • income, cost of​ living, and savings and borrowing patterns

  • income, cost of​ living, and government regulation

  • income, occupation, and savings and borrowing patterns

  • population, age, and occupation

  • income, savings and borrowing​ patterns, and lifestyle

Explicación

Pregunta 23 de 39

1

Which of the following is an important trend in the natural environment of which marketers should be​ aware?

Selecciona una de las siguientes respuestas posibles:

  • A decrease in consumer concern toward the environment

  • Decreased government intervention

  • Decreased pollution

  • Shortages of raw materials

  • A decreased emphasis on sustainability

Explicación

Pregunta 24 de 39

1

The IoT is part of which external marketing​ environment?

Selecciona una de las siguientes respuestas posibles:

  • The economic environment

  • The technological environment

  • The sociocultural environment

  • The natural environment

  • The demographic environment

Explicación

Pregunta 25 de 39

1

Being environmentally sustainable​ ________.

Selecciona una de las siguientes respuestas posibles:

  • is being embraced by fewer and fewer companies

  • is​ nice, but is not part of​ companies' core missions

  • makes poor business sense

  • is just about doing the right thing

  • can help deliver more value to customers

Explicación

Pregunta 26 de 39

1

Environmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural​ environment, which include​ ________.

Selecciona una de las siguientes respuestas posibles:

  • increased government​ intervention, increased​ pollution, and the expense associated with sustainability

  • growing shortages of raw​ materials, increased​ pollution, and increased government intervention in natural resource management

  • increased global pollution especially in​ Asia, climate​ change, and the refusal of foreign governments to address it

  • growing depletion of natural​ resources, climate​ change, and accompanying shortages of raw materials

  • climate​ change, increased government intervention in environmental​ regulation, and the accompanying regulations

Explicación

Pregunta 27 de 39

1

Which of the following is true regarding the technological​ environment?

Selecciona una de las siguientes respuestas posibles:

  • Companies must keep up with changes in technology or risk being left behind.

  • Technological changes are the second most dramatic force in the​ macroenvironment, after the economy.

  • Changes in technology are always beneficial to consumers and society.

  • As products and technology become more​ complex, safety becomes less of a concern.

  • The pace of technological change is slowing down.

Explicación

Pregunta 28 de 39

1

Changes in the​ ___________ have focused greater emphasis on ethics and socially responsible actions.

Selecciona una de las siguientes respuestas posibles:

  • economic environment

  • political and social environment

  • cultural environment

  • technological environment

  • demographic environment

Explicación

Pregunta 29 de 39

1

Which of the following is NOT a recent shift in secondary U.S. cultural​ values?

Selecciona una de las siguientes respuestas posibles:

  • The past two decades have seen a sharp increase in confidence in and loyalty toward​ America's business and political organizations and institutions.

  • People have recognized that nature is finite and​ fragile; it can be destroyed or spoiled by human activities.

  • People have been moving away from materialism to seek more permanent values.

  • American patriotism has been increasing gradually for the past two decades.

  • People use​ products, brands, and services as a means of​ self-expression, and they buy products and services that match their views of themselves.

Explicación

Pregunta 30 de 39

1

3.4Explain the key changes in the political and cultural environments.
Question 3, Study Plan 3.4.1
2 correct
Points: 0 of 1

Question list

Question 1
Question 2

Legislation affecting business around the world has increased steadily over the years within the political environment. The increased legislation has been enacted in three primary​ areas, including​ ________.

Selecciona una de las siguientes respuestas posibles:

  • laws protecting companies from each​ other, laws protecting companies doing business​ internationally, and laws protecting consumers

  • laws protecting companies from excessive​ regulation, laws protecting​ consumers, and laws protecting the interests of society

  • laws protecting companies from each​ other, laws protecting​ consumers, and laws protecting the interests of society

  • laws protecting the interests of society against unrestrained business​ behavior, laws protecting​ environmentalists, and laws protecting children

  • government regulation to protect consumers from unfair business​ practices, laws protecting​ children, and laws protecting the interests of society

Explicación

Pregunta 31 de 39

1

Companies that proactively take stands on​ social, political, and environmental issues are engaging in​ ________.

Selecciona una de las siguientes respuestas posibles:

  • social irresponsibility

  • sustainability

  • data security

  • exploitation

  • brand activism

Explicación

Pregunta 32 de 39

1

The cultural environment consists of​ ________ that affect a​ society's values,​ perceptions, preferences, and behaviors.

Selecciona una de las siguientes respuestas posibles:

  • institutions

  • institutions and forces

  • a​ population's set of beliefs

  • diverse cultural settings

  • cultural beliefs and forces

Explicación

Pregunta 33 de 39

1

Marketers want to predict cultural shifts to spot new opportunities or threats. The major cultural values of a society are expressed in​ people's views of themselves and​ others, as well as in their views of​ ________.

Selecciona una de las siguientes respuestas posibles:

  • ​organizations, society,​ nature, and the universe

  • ​organizations, society,​ neighborhoods, and the universe

  • ​society, nature,​ schools, and the universe

  • ​organizations, society,​ schools, and nature

  • organizations, institutions,​ society, schools, and nature

Explicación

Pregunta 34 de 39

1

What advice would you give a firm about how to respond to the changing marketing​ environment?

Selecciona una de las siguientes respuestas posibles:

  • If the current strategy is​ working, there is no need to respond to environmental changes.

  • Whenever​ possible, take a proactive approach to the environment.

  • Watch environmental changes but react only when absolutely necessary

  • Do not do anything until competitors respond.

  • Accept the fact that things change and not much can be done about it.

Explicación

Pregunta 35 de 39

1

Firms that develop strategies to change the​ environment, instead of assuming that strategic options are bounded by the current​ environment, are being​ _______.

Selecciona una de las siguientes respuestas posibles:

  • shortsighted

  • reactive

  • .
    cautious

  • proactive

  • passive

Explicación

Pregunta 36 de 39

1

A company with a proactive stance toward the marketing environment would be MOST LIKELY to do which of the following in the face of​ unfounded, negative chatter about their​ product?

Selecciona una de las siguientes respuestas posibles:

  • Focus on marketing other products in their line.

  • Try to hush up the negative talk.

  • Accept the negative consequences.

  • Ignore the issue.

  • Counter the false information.

Explicación

Pregunta 37 de 39

1

Many companies see the marketing environment as uncontrollable. They​ ________ that will help the company avoid the threats and take advantage of the opportunities the environment provides.

Selecciona una de las siguientes respuestas posibles:

  • analyze environmental forces and execute strategies

  • analyze environmental forces and design strategies

  • analyze macroenvironmental forces and execute strategies

  • analyze microenvironmental forces and execute strategies

  • do not analyze environmental forces and design strategies

Explicación

Pregunta 38 de 39

1

Some companies do not see the marketing environment as uncontrollable. They take a​ ________ stance toward the marketing environment and develop strategies to​ ________ the environment.

Selecciona una de las siguientes respuestas posibles:

  • ​wait-and-see; adapt to

  • ​proactive; change

  • ​reactive; change

  • reactive; adapt to

  • proactive; adapt to

Explicación

Pregunta 39 de 39

1

Rather than simply watching and responding to environmental​ events, aggressive firms can be proactive by​ ________.

Selecciona una de las siguientes respuestas posibles:

  • following existing laws

  • .
    monitoring social media

  • pressing lawsuits to keep competitors in line

  • reacting to changes in the environment as they occur

  • waiting for other firms to respond to changes in the environment

Explicación

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