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Chapter 6 Bus 180 quiz

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Chapter 6

Pregunta 1 de 15

1

The key types of risk companies face include:

Selecciona una de las siguientes respuestas posibles:

  • Market Risk

  • Technology Risk

  • Domino Risk

  • Execution Risk

  • All of the Above

  • A, B and D

Explicación

Pregunta 2 de 15

1

As important as helping you determine what to do, a well-defined strategic position is a boon in helping you decide what NOT to do.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 3 de 15

1

Key Differentiators, such as price, quality, convenience, and selection, are characteristics that differentiate one company from another. These motivate customers to buy from one company rather than either choosing another company or not buying at all.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 4 de 15

1

The first company to gain a foothold in the market can often leverage being early into a significant competitive advantage.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 5 de 15

1

You should judge your competition solely on the basis of whether your product or service is better than theirs.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 6 de 15

1

A true strategic position is not the same as an advertising campaign or slogan.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 7 de 15

1

A SWOT chart delineates what?

Selecciona una de las siguientes respuestas posibles:

  • Strengths, Weaknesses, Operations, Trends

  • Strengths, Weaknesses, Opportunities, Trends

  • Strengths, Weaknesses, Opportunities, Threats

  • Strengths, Weaknesses, Options, Threats

Explicación

Pregunta 8 de 15

1

Barriers to entry may include:

Selecciona una de las siguientes respuestas posibles:

  • Government Regulation

  • Intellectual Property

  • Economy of Scale

  • Market Saturation

  • All of the Above

  • A, B and C

Explicación

Pregunta 9 de 15

1

Every business involves risk.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 10 de 15

1

Branding is

Selecciona una de las siguientes respuestas posibles:

  • Easy to Achieve

  • Expensive

  • Time consuming

  • Defined by consistent quality, price, service or convenience

  • All of the Above

  • B, C and D

Explicación

Pregunta 11 de 15

1

A first-mover advantage may enable entrepreneurs to:

Selecciona una de las siguientes respuestas posibles:

  • Capture significant market share before competitors enter market

  • Secure strategic partners

  • Capture media attention

  • Lock in financing sources

  • All of the Above

  • A, B and C

Explicación

Pregunta 12 de 15

1

Many internal operational advantages can increase your competitiveness, such as:

Selecciona una de las siguientes respuestas posibles:

  • Marketing program and budget

  • Operational efficiencies

  • Strategic partnerships

  • Company morale

  • All of the Above

  • A, B and C

Explicación

Pregunta 13 de 15

1

Installed user base refers to:

Selecciona una de las siguientes respuestas posibles:

  • The software industry's existing market

  • A sizable portion of the market that already uses a product or service similar to yours

  • A company's "installation" or establishment of market dominance by giving products and services away for free.

  • None of these

Explicación

Pregunta 14 de 15

1

Customers may judge the product or service offered by both you and the competition on which of the following factors?

Selecciona una de las siguientes respuestas posibles:

  • Product or service features

  • Durability and Maintenance

  • Image, Style, Perceived Value

  • Customer Relationships

  • Societal Impact

  • All of the Above

  • A, B, C and D

Explicación

Pregunta 15 de 15

1

In thinking through your business or developing your business plan, the statement "We have no competition" likely indicates what?

Selecciona una de las siguientes respuestas posibles:

  • Your company presents an excellent opportunity to get in on a new, unexploited, and potentially lucrative opening in the market.

  • You have not fully examined the realities of your business

  • There is no market for your concept

  • B and C

Explicación

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