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What are exports?
What are imports?
What is Trade Balance?
Define Trade Surplus.
Define Trade Deficit.
How does free trade differ from protectionism?
What are the six environmental forces in international marketing?
What role does global trade play?
What two economic items might firms adjust for a market?
What does GDP measure and what is GDP per capita?
How is currency value measured and why is it important?
What happens when a currency appreciates?
What leads to currency depreciation?
What are tariffs and their purpose?
Define quotas in trade.
What are exchange controls?
Define psychological empowerment.
What is expectancy theory?
How do intrinsic and extrinsic motivation differ?
What is goal setting theory?
Define equity theory.
What are SMART goals?
What constitutes a brand?
Define brand equity.
What is brand loyalty?
What are producer brands?
Define reseller brands.
What is a brand extension?
Explain co-branding benefits.
What is brand licensing?
Define packaging in marketing.
What are the considerations in package design?
What are the types of company websites?
How do online ads vary?
What role does email marketing play?
Explain the RACE acronym in digital marketing.
What are key considerations in product strategy for digital marketing?
How does social media benefit businesses?
What challenges does social media present?
Define mobile marketing and its benefits.
What drives a country to increase its exports?
Effects of import restrictions on domestic markets?
Key indicators of a healthy trade surplus?
Roles of imports in a balanced economy?
Impacts of global trade policies on domestic industries?
Importance of environmental scanning in global marketing?
How do interest rates affect international trade?
Consequences of currency appreciation on exports?
Benefits of a diversified global portfolio?
Strategies for mitigating risks in international investments?
Impact of digital transformation on global commerce?
Role of e-commerce in expanding global market access?
Challenges of maintaining data privacy in digital marketing?
Effective strategies for cross-cultural marketing?
Impact of social media on global consumer trends?
How does international logistics affect marketing strategy?
Benefits of international trade shows for market expansion?
Role of consumer feedback in product development?
Strategies for building global brand loyalty?
Challenges in global supply chain management?
How do tariffs influence international pricing strategies?
Benefits of corporate social responsibility in global markets?
Effects of cultural differences on advertising strategies?
How to address legal variations in global marketing?
Role of global partnerships in business expansion?
Challenges of content localization for global audiences?
Importance of SEO in international digital marketing?
Strategies for enhancing global customer service?
Impact of mobile marketing on global consumer engagement?
Benefits and risks of outsourcing marketing functions?
