Successful public relations campaign planners know that audiences are:
static and unchanging
unpredictable; likely to turn hostile
dynamic and ever-shifting
less diverse than they were a decade ago
most likely to respond to the mass media
Which of the following are examples of "prepackaged publics"?
advocacy groups
youth markets
educational groups
charitable organizations
all except B
All of the following are general characteristics of seniors EXCEPT:
they demand value in the things they buy
they pay little attention to fads
they are extremely health conscious
they have become experts in social media
they travel frequently
Which medium is most effective for delivering a message that requires absorption of details?
print
radio
television
movies
none of the above
Speed and mobility make this medium unique among major media. Which medium is it?
televison
billboards
magazines
________ generates the strongest emotional impact of any type of mass media.
powerpoint
TV
pantomime
A general characteristic of 21st century people is that
it enjoys reading classic literature
it has increasingly become more visually oriented
it has a shorter attention span
it is more politically active
B and C
Why should PR professionals pay attention to diversity media?
more white listeners and viewers are tuning into it
media buys are much less expensive
the number of its constituents has expanded
the number and reach of minority media channels has increased
both C and D
Global public relations is also called
international consumer relations
global marketing
international public relations
stakeholder public relations
crisis management
The communication styles of Asian and Arab nations are considered:
high context
low context
intercultural
in-dept
interconnected
To avoid alienating any segment of the press, new releases distributed in Malaysia should be distributed in:
one language
two languages
four languages
english
as many languages as possible
When utilizing social media around the world, public relations practitioners must do everything EXCEPT:
choose the right social network for the market
clear social media initiatives with foreign governments
find out what people like
localize content
interact
Which is NOT an activity of the United States Information Agency (USIA)?
stationing of public affairs officers at every American embassy
publication of books and magazines
distribution of American films and TV programs
sponsoring tourism programs
all of the above
All legal, political, fundraising, public relations and lobbying consultants hired by foreign governments to work in the US must register with which of the following departments?
Department of justice
department of defense
department of commerce
department of transportation
department of foreign transactions
With regard to issues such as labor, health and the environment, nongovernmental organizations (NGO's) are perceived by the public as:
less credible than news media
more credible than news media
underfunded and overzealous
more bureaucratic
less strategic
