SEM 1 | SECOND INTERNALS | REVISION MCQ DOCX | FLASHCARDS REVIEW

second step in new product development process is known as?

the process of bringing new finished products and services into the market is?

which pricing methods involves simply adding a percentage to the cost to arrive at the price?

what is the first stage of adoption process?

revenue expected from the income is known as which pricing?

what is the first product level in the customer value hireachy?

which PLC stage of the product has minimal awareness and acceptance?

which goods are those which the customer never thinks of buying?

which pricing strategy refers to where the price of one product is tied to the price of another product?

paid form of Non Personal Communication of goods and services by an identified sponsor is know as?

"Eat Fresh" is the tagline of which company?

what is the full form of NPD

what is the full form of PLC

goods that are known to produce for personal use are known as?

goods that are used to produce for industrial use are known as?

who are called as young, rich, risk takers and technically sound in the Adopters Category?

A marketing strategy in which business uses a temporary campaign or offer to increase interest or demand in its product or service

pricing strategy is used to maximize profits by setting high prices initially

pricing strategy that aims to quickly gain market share by offering low prices initially

certificates that entitle customers to discount on goods and services

activities that are designed to get support for a product from manufacturers, wholesalers, and retailers

activities that help an organisation influence a target audience

an announcement that is sent by a business or organisation to media outlets.

which decisions about advertising, personal selling, sales promotion and publicity are used to attract potential customers?

marketing activities - other than advertising, public relations, and personal selling, that are used to stimulate purchasing and sales

it is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience

products earned or given away through contests, sweepstakes and rebates

combination of strategies and a cost effective allocation of resources?

term used for low cost items given to customers for discount or for free?

what is the term for a manufacturer using a mix of personal selling, advertising and buying discounts to promote a product to large retailers that sell its products?

is cost a drawback or advantage of advertising?

one of the 4 p's that affect advertising and public relations

carefully planned combination of techniques designed to persuade customers to purchase and support a business's products is known as?

form of promotions is most expensive per customer?

this is a game of chance that is used by businesses to get customers thinking and talking about what the company has to offer

why is advertising considered a significant marketing tool?

what is the primary purpose of sales promotion?

<true or false>
target market is a group of customers that have similar wants and needs.

<choose the correct option>
a product can be-
a) a service
b) an idea or concept
c) an object or thing
d) all of the above

what is the first step in developing a promotional mix?

stage which is also known as terminal stage where the sales of products and services begin to fall in the market

when it is at the fourth product level of customer value hierarchy, marketers need to design what product that exceeds customer expectations?

marketing of a product and service in which the offer itself is not intended to make any profit is called

promotion decision involves?

what are the 4 p's of marketing?

4c's of marketing mix

a reduction in price on purchase during a stated period of time is known as

an established product which is bringing in revenue is a comment about which stage of Product Life Cycle?

congratulations,