Fashion Marketing- The Market Place

What is a marketing channel?

'A company that buys in bulk and directly sells to smaller fashion businesses' Best describes what part of the supply chain?

What are retailers, and how are they useful?

Describe the different product distribution channels

What are the 11 types of retailers?

What are the 6 market levels?

What is Haute Couture?

what is pret-a-porter?

Who are some key players in the luxury market?

What are some features of High-street fashion?

Who are some key players in the highstreet fashion industry?

Describe the 3 theories of fashion movements

Define: Independent retailers

Define: Retail chains

Define: Department stores

Define: Supermarkets

Define: Value retailers

Define: E-tailors