Cerrar
marketing
product orientation
sales orientation
marketing concept
market orientation
societal marketing orientation
customer value
relationship marketing
empowerment
strategic planning
strategic business unit (SBU)
market penetration
market development
product development
diversification
star
cash cow
problem child (question mark)
dog
marketing planning
marketing myopia
environmental scanning
competitive advantage
experience curves
product/ service differentiation competitive advantage
niche competitive advantage
sustainable competitive advantage
marketing strategy
market opportunity analysis (MOA)
marketing mix
marketing audit
ethics
deontological ethical theory
utilitarian ethical theory
casuist ethical theory
moral relativists
virtue
morals
corporate social responsibility
sustainability
stakeholder theory
pyramid of corporate social responsibility
cause-related marketing
target market
environmental management
component lifestyles
demography
generation Y
generation X
baby boomers
greatest generation
purchasing power
global marketing
global vision
gross domestic product (GDP)
multinational corporation
capital-intensive
exchange rate
multidomestic strategy
buyer for export
export broker
export agent
licensing
contract manufacturing
joint venture
direct foreign investment
dumping
countertrade
consumer behavior
consumer decision-making process
need recognition
want
stimulus
internal info search
external info search
nonmarketing-controlled info search
marketing-controlled info source
evoked set
brand extensions
cognitive dissonance
involvement
limited decision making
routine response behavior
extensive decision making
culture
value
subculture
social class
reference group
primary membership group
secondary membership group
aspirational reference group
norm
sponsored blog
shilling
socialization process
self-concept
perception
selective exposure
selective distortion
selective retention
motive
Maslow's hierarchy of needs
stimulus discrimination
belief
attitude
market
market segmentation
market segmentation
segmentation bases
geographic segmentation
demographic segmentation
family life cycle
psychographic segmentation
geodemographic segmentation
benefit segmentation
user-rate segmentation
80/20 principle
satisficers
optimizers
target market
undifferentiated targeting strategy
concentrated targeting strategy
multisegment targeting strategy
cannibalization
one-to-one marketing
positioning
position
product differentiation
perceptual mapping
repositioning
business product
consumer product
convenience product
shopping product
specialty product
unsought product
product item
product line
product mix
product mix width
product line depth
planned obsolescence
product line extension
brand
brand name
brand mark
brand equity
global brand
brand loyalty
manufacturer's brand
private brand
captive brand
individual branding
family brand
cobranding
trademark
generic product name
universal product code (UPC)
warranty
express warranty
implied warranty
new-product strategy
product development
brainstorming
screening
concept test
business analysis
development
simultaneous product development
test marketing
commercialization
adopter
innovation
diffusion
product life cycle (PLC)
product category
introductory stage
growth stage
maturity stage
decline stage
service
intangibility
search quality
experience quality
credence quality
inseparability
heterogeneity
perishability
core service
supplementary services
mass customization
internal marketing
marketing channel
channel members
discrepancy of quantity
discrepancy of assortment
temporal discrepancy
spatial discrepancy
retailer
merchant wholesaler
agents and brokers
logistics
direct channel
dual distribution
strategic channel alliance
intensive distribution
selective distribution
exclusive distribution
channel power
channel control
channel leader
channel partnering
retailing
independent retailers
chain stores
franchise
gross margin
department store
buyer
specialty store
supermarket
scrambled merchandising
drugstore
convenience store
discount store
full-line discount stores
mass merchandising
supercenter
specialty discount store
category killers
warehouse membership clubs
off-price retailers
factory outlet
nonstore retailing
franchisor
franchisee
retailing mix
product offering
promotion
competitive advantage
communication
encoding
channel
noise
promotional mix
AIDA
integrated marketing communications (IMC)
push strategy
pull strategy
advertising
advertising response function
insititutional advertising
product advertising
pioneering advertising
advertising campaign
advertising objective
advertising appeal
unique selling proposition
medium
media planning
cooperative advertising
media mix
cost per contact
cost per thousand (CPM)
reach
frequency
audience selectivity
media schedule
public relations
publicity
product placement
sales promotion
consumer sales promotion
trade sales promotion
loyalty marketing program
frequent buyer program
point-of-purchase (P-O-P)
trade allowance
personal selling
relationship selling
sales process
lead qualification
needs assessment
sales proposal
sales presentation
negotiation
quota
revenue
profit
return on investment (ROI)
market share
status quo pricing
demand
supply
price equilibrium
elasticity of demand
elastic demand
inelastic demand
unitary elasticity
yield management systems (YMS)
variable cost
fixed cost
average variable cost (AVC)
average total cost (ATC)
marginal cost (MC)
markup pricing
keystoning
profit maximization
marginal revenue (MR)
break-even analysis
selling against the brand
customer relationship management (CRM)
customer-centric
learning
knowledge management
interaction
touch points
point-of-sale interactions
data warehouse
response list
compiled list
lifetime value analysis (LTV)
predictive modeling
campaign management
