A tour operator developed special tour packages for individuals who ride motorcycles. What did the tour operator use to segment the market?

The owner of an advertising agency plans to leave town to negotiate a merger for her/his company. What is the purpose of the trip?

Which of the following is an example of an intrinsic factor that often motivates individuals’ travel choices?

Because Caleb doesn’t want to go through the hassle of renting a car while traveling for business, he typically stays at hotels that offer shuttle service to and from the airport. What is the motivation for Caleb’s lodging choices?

Which of the following is an example of leisure travel?

What amenities are many hotels offering to attract the growing number of women business travelers?

Sleep Well Motel is located near a major highway that is 100 miles away from a well-known beach destination, and the average stay of a guest is one night. What is the Sleep Well Motel’s target market?

Which of the following is a political factor that may impact travel behavior:

Lily is traveling to Charleston, South Carolina, to attend her best friend’s wedding. What is the purpose of Lily’s trip?

A cruise line offers a three-day Caribbean cruise that includes activities for parents, childcare services, and a variety of activities for children ages 6 months to 17 years old. What is the cruise line’s target market?

What is an important consideration for most leisure travelers when they are planning their vacations?