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A quiz for A2 Media audience theory.

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A2 Media: Audience Theory

Pregunta 1 de 6

1

Uses and Gratifications Theory: Which of the below answers matches this explanation of a pleasure the audience get from the Media - "Audience uses the media as a substitute for relationships/social interaction"

Selecciona una de las siguientes respuestas posibles:

  • Surveillance

  • Personal Identity

  • Diversion

  • Personal Relationships

Explicación

Pregunta 2 de 6

1

Rellena los espacios en blanco para completar el texto.

Reception Theory states the media and the audience have an , and that neither side has full . Media is (has multiple meanings) and we base our interpretation of the media on and life experiences.

Explicación

Pregunta 3 de 6

1

In 'Uses and Gratifications' Theory there are four ways the audience uses media texts.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 4 de 6

1

This theory states the audience is completely passive and that the media has full control over how we interpret texts.

Selecciona una o más de las siguientes respuestas posibles:

  • Uses and Gratifications

  • Reception Theory

  • Two Step Flow

  • Hypodermic Needle

Explicación

Pregunta 5 de 6

1

Lazarsfeld, Berelson and Gaudet analysed the decision-making process during an . They found out that information is not direct from media to , it is filtered through ''. Their results show factors are an influence on how we texts.

Arrastra y suelta para completar el texto.

    election
    party
    horse show
    audience
    the TV
    us
    opinion leaders
    politicians
    parents
    friends
    social
    biblical
    relationship
    political
    interpret
    read
    see
    understand

Explicación

Pregunta 6 de 6

1

Selecciona la opción correcta de los menús desplegables para completar el texto.

Uses and Gratifications Theory: The audience uses the media for their ( needs, happiness, satisfaction ), the media is run by the audience and producers have no say in how their text is ( interpreted, watched, read ).
Need 1: ( Surveillance, Diversion, Interpretation ) - Informational texts that could be beneficial to us
Need 2: Personal Relationships - Substitution of ( social interaction, conversation, people, family ) for television
Need 3: ( Diversion, Escape, Surveillance, Personal Identity ) - Using the media as an ( escape, distraction, mother )
Need 4: ( Personal Identity, Personality, Personal Development ) - Seeing yourself reflected in texts, learning ( behaviours, morals, swear words )/social interaction

Explicación

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