What is Values-Based Marketing?

Define The Product Concept?

What is the “better-mousetrap” fallacy?

What is customer centricity?

The rate of change and innovation means
that organisations can no longer rely on their physical infrastructures and products to sustain their competitive advantage. What should they do instead?

Explain the following quote & the relevance of this to marketing:
“People Don’t Want a Drill, They Want a quarter
of inch Hole”
-Theodore Levitt

B2B: For a sales person to
add value to their customer they must remain actively involved up until the moment where the customers achieve their desired outcomes. What does this imply?

Name the 4 principles used in harnessing co-creation as a process to engage with
customers in B2B Marketing

Develop value propositions based
on organisational capabilities - what does this mean, in B2B marketing?

Market-driven organizations have 3 superior capabilities in the following areas:

Define market sensing as a distinctive capability ( 3 behavioral components)

Key Characteristics of B2B Marketing?

What is the strategic marketing framework?

What is the Maslow's Hierarchy of Needs?

What is the Needs Matrix?

Name Packard's 8 Hidden Emotional Needs

What are the 3 principles that are key when pursuing Consumer Insights?

Name the 5 ways of identifying consumer needs

What is ethnographic study in the context of marketing?

What is the outcome driven approach in the context of marketing?

What is the traditional definition of value in B2B marketing?

What are the 3 key lessons with regards to customer needs?

Why has the value fundamental in B2B marketing?