Is the hypodermic syringe an active or passive model of media?
Active
Passive
Which of the following is suggested to be injected into the audience? (Select 4)
Dominant ideology
Sexism
Racism
Violence
Acceptance of the way society is run
Personal identity
A direct correlation exists between the violence and anti-social behaviour portrayed in films, on television, in computer games, in rap lyrics, etc. and violence and antisocial behaviour such as drug use and teenage gun/knife crime found in real life.
Which of the following are attempts to decrease the media effect on audiences?
9pm watershed
Beeping out bad language
Issuing warnings before adult content
Age certificates on various media products
Catharsis is the way in which people use media as an outlet for their aggression instead of taking it out on other people within society
What did McCabe and Martin do?
Carried out an experiment on young children which involved exposing them to films and cartoons of a self-righting doll being attacked with a mallet. They concluded on the basis of this experiment that violent media content could lead to imitation or copycat violence.
Concluded that media violence has a disinhibition effect – it convinces children that in some social situations, the ‘normal’ rules that govern conflict and difference can be suspended, i.e. discussion and negotiation can be replaced with violence with no repercussions.
What are some of the criticisms of the hypodermic syringe model? (Choose 6)
Catharsis
Sensitisation
Methodology
Children are sophisticated media users
Audiences aren't homogenous
Scapegoating the media
Social isolation
False needs
Correlational
