missypmq
Test por , creado hace más de 1 año

"Many of the restaurants that go out of business, close their doors thinking their marketing and management was superior," says Erika Silva Aguilera of Marketing Gastronomico. Are you doing everything you can to make your restaurant the best it can be and the most visible? Take this 15-question quiz and get your marketing power score. The result may surprise you.

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missypmq
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QUIZ: How effective is your restaurant's marketing?

Pregunta 1 de 15

1

What is the primary reason you work in the restaurant industry?

Selecciona una de las siguientes respuestas posibles:

  • The money. Everyone's got to eat!

  • I'm passionate about food and pleasing my customers.

Explicación

Pregunta 2 de 15

1

Which factor is the MOST important when selecting ingredients for your store

Selecciona una de las siguientes respuestas posibles:

  • Price. Offering more affordable products will bring in more customers.

  • Quality. The good stuff is what keeps customers coming back.

Explicación

Pregunta 3 de 15

1

What kind of toppings do you offer on your pizza?

Selecciona una de las siguientes respuestas posibles:

  • Just tried and true classics that will definitely sell. Nothing beats a slice of pepperoni.

  • We have some experimental pies alongside our classics. For example, fig, goat cheese and walnut pizza as well as a classic meat lover's.

  • Our pizzas are highly creative and surprising. You won't find pepperoni here. No sir!

Explicación

Pregunta 4 de 15

1

Do you measure/weigh your ingredients

Selecciona una de las siguientes respuestas posibles:

  • Absolutely!

  • I weigh my dough but not my cheese or anything else.

  • I make artisan pizza. It's ok for the dough and ingredients to vary in size and weight.

Explicación

Pregunta 5 de 15

1

If someone handed you your menu right now, would you be able to point to the item which brings in the most profit?

Selecciona una de las siguientes respuestas posibles:

  • Yep. There it is.

  • Hmm.... Good question!

Explicación

Pregunta 6 de 15

1

What was your primary intent when designing your menu?

Selecciona una de las siguientes respuestas posibles:

  • Inform customers what they can purchase at my store.

  • Help customers decide what to order, focusing on particular items that I want to grab their attention.

Explicación

Pregunta 7 de 15

1

Have your employees tried most of the foods on your menu?

Selecciona una de las siguientes respuestas posibles:

  • Yes, I encourage my employees to familiarize themselves with our products as much as possible.

  • Not unless they bought it themselves. What am I, a vending machine?

Explicación

Pregunta 8 de 15

1

Do your cashiers/waiters offer to upsell your customers?

Selecciona una de las siguientes respuestas posibles:

  • I don't think so.

  • I ask them to but they forget half the time.

  • Yes, they are on top of it.

Explicación

Pregunta 9 de 15

1

Do you offer special prices when the restaurant is typically slow?

Selecciona una de las siguientes respuestas posibles:

  • Yes

  • Nope

Explicación

Pregunta 10 de 15

1

Who is your target consumer?

Selecciona una de las siguientes respuestas posibles:

  • We try to reach anybody and everybody in town.

  • We specialize our marketing to attract the segment which will be most likely to visit our store.

Explicación

Pregunta 11 de 15

1

Do you "do" social media?

Selecciona una de las siguientes respuestas posibles:

  • Nope, word of mouth does it all.

  • Yes! We have Facebook... and maybe some other stuff somewhere.

  • Yes! We have Facebook (and/or more social media accounts) AND we know how to use them!

Explicación

Pregunta 12 de 15

1

What's the quality of your website?

Selecciona una de las siguientes respuestas posibles:

  • I use a free internet platform such as Word Press without a custom URL. e.g. joespizza.wordpress.com.

  • I worked with a web developer OR I pay to use my unique brand domain on a free platform such as Word Press.

  • I don't have a website.

Explicación

Pregunta 13 de 15

1

How much do you focus on cleanliness?

Selecciona una de las siguientes respuestas posibles:

  • We have a rigorous and thorough cleaning routine.

  • We keep things tidy but we're not OCD about the store.

  • What the customer doesn't know can't hurt 'em.

Explicación

Pregunta 14 de 15

1

Are your employees familiar with the different kinds of food allergies and dietary restrictions out there?

Selecciona una de las siguientes respuestas posibles:

  • My employees know about food allergies.

  • My employees know about food allergies and can answer ingredient-specific questions about menu items.

  • I've never trained my employees about food allergies and dietary restrictions.

Explicación

Pregunta 15 de 15

1

You staff is motived to do their best

Selecciona una de las siguientes respuestas posibles:

  • For the most part; they show real dedication.

  • No. Kids today are too spoiled.

Explicación

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