AS Media Theories & Terminology

Maslow's Hierarchy of Needs

Alvarado
(Four main ways in which black people are represented in the media)

Uses and Gratification

(U&G)
Surveillance

(U&G)
Fulfilling a Social Need

(U&G)
Personal Identity

(U&G)
Voyeurism

(U&G)
Fetishism

Two Step Flow Model

Visual Codes

Narrative Codes

Semiotics

Sign

Signifier

Signified

Iconic Sign

Indexical

Syntagmactic Structure

Paradigmatic Structure

Cinematography

Two-Shot

Diegetic Sounds

Non-Diegetic Sounds

Synchronous Sounds

Asynchronous Sounds

Polysemic

Hegemony

Generic Verisimiltude

Cultural Verisimilitude

Target Audience

Secondary Audience

Stereotype

Counter Type

Ideology

Dominant Ideology

Moral Panic

Demographic

Psychographic

Preferred Reading

Negotiated Reading

Oppositional Reading

Aberrant Decording

Active Audience

Passive Audience

Audience Positioning

Enigma Codes

Hypodermic Needle Model