Bachelors Communication Fichas sobre COM105E (Part IV) - Public Relations & Advertising, creado por hanimysff el 21/05/2016.
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Creado por hanimysff
hace alrededor de 8 años
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Cerrar
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Creado por hanimysff
hace alrededor de 8 años
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Public Relations
Public Relations Activities
Internal Publics
External Publics
Public Relations Strategies
News Management
News Hooks
Leaks
Trial Balloons
Exclusives
Community Relations
Crisis Management
Lobbying
Public Relations Tools
Press Release
Canned News
Audio News Release
Sound Bites
VNR
Press Kit
Advertising
In-House Agencies
Boutique Agencies
Full Service Agencies
Operation of Full Service Agencies
Account Management
Research
Media Outlets for Advertising
Direct Mail Advertising
Specialty Ads
Traditional Advertising Objectives
Image Advertising
Value-Added Products
Nontraditional Advertising Objectives
Corrective Ads
Counter-advertising
PR Tactics
Spinning
The Big Lie
Greenwashing
Whitewashing
Controversies in Advertising Industry
Ads Targeting Children
Economic Clout
