Kenyon Lee
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A quiz for marketing 100 lmao

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Kenyon Lee
Creado por Kenyon Lee hace alrededor de 8 años
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MKTG100 Quiz

Pregunta 1 de 19

1

What are the 5 components of service quality?

Selecciona una de las siguientes respuestas posibles:

  • Reliability, Respectability, Assurance, Empathy, Non-Tangibles

  • Reliability, Responsiveness, Assurance, Empathy, Tangibles

  • Reliability, Assurance, Sympathy, Tangibles, Responsiveness

  • Responsibility, Advantage, Empathy, Tangibles, Assurance

Explicación

Pregunta 2 de 19

1

If an individual can only assess the quality of a service after receiving the service, it is known as a-

Selecciona una de las siguientes respuestas posibles:

  • Credence Quality

  • Experience Quality

  • Search Quality

Explicación

Pregunta 3 de 19

1

Selecciona la opción correcta de los menús desplegables para completar el texto.

The four types of processing are
People Processing
( Mental Stimulus, Creative, Immersive, Intellectual ) Processing
( Information, Investment, Irrational, Inception ) Processing
( Property, Belonging, Possession, Item ) Processing

Explicación

Pregunta 4 de 19

1

Select the 7 main components of the communication process

Selecciona una o más de las siguientes respuestas posibles:

  • Receiver

  • Noise

  • Sender

  • Signal

  • Encoding

  • Decoding

  • Channel

  • Marketing

  • Feedback

  • Responses

Explicación

Pregunta 5 de 19

1

AIDA Stands for:



Arrastra y suelta para completar el texto.

    Attention
    Affliction
    Interest
    Information
    Desire
    Dreams
    Action
    Affiliation

Explicación

Pregunta 6 de 19

1

The advertising response function means that companies can consistently increase the reach of their advertising if their funds are used correctly

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 7 de 19

1

An advertisement by Nike that promotes their brand as the best brand on the market due to their high quality shoes is an example of

Selecciona una de las siguientes respuestas posibles:

  • Comparative advertising

  • Institutional advertising

  • Quality assessment advertising

  • Pioneer advertising

Explicación

Pregunta 8 de 19

1

Rellena el espacio en blanco para completar el texto.

A service relies on the individuals carrying them out in order to achieve quality, this can be defined as

Explicación

Pregunta 9 de 19

1

Rellena los espacios en blanco para completar el texto.

A is the most basic benefit a customer is buying from a service. Whereas a is a group of services that enhance or support it.

Explicación

Pregunta 10 de 19

1

3 types of media a company can use

Selecciona una de las siguientes respuestas posibles:

  • Earned, Established, Created

  • Earned, Paid, Owned

  • Owned, Bought, Publicity

  • Promotional, Social Media, Newspaper

Explicación

Pregunta 11 de 19

1

Selecciona la opción correcta de los menús desplegables para completar el texto.

The promotional mix contains:
( Personal selling, Personal interest, Personal attention, Public selling )
( Sale prices, Sales Promotion, Selling promotion, Sales attention, Promotional activity, Funded promotions )
( Public feedback, Public reliability, Public communication, Public relations, Publicity, Public events )
( Social interactions, Internet advertising, Online interaction, Social Media Campaign, Social Media )
( Advertising, Television footage, Commercials, Radio Broadcasts, Promotions )

Explicación

Pregunta 12 de 19

1

Rellena el espacio en blanco para completar el texto.

If Coles states they are a better retailer than Woolworths in an advertisement this is known as
advertising

Explicación

Pregunta 13 de 19

1

Kenyon is really cool for making this quiz for you

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 14 de 19

1

The four types of media scheduling are

Selecciona una o más de las siguientes respuestas posibles:

  • Flighted

  • Pioneering

  • Pulsing

  • Continuous

  • Regular

  • Seasonal

  • Occasional

  • Often

  • Weekly

Explicación

Pregunta 15 de 19

1

Rellena el espacio en blanco para completar el texto.

If a manufacturer creates interest and desire for their product, resulting in consumers demanding the product from a retailer or supplier, this is known as the-

Explicación

Pregunta 16 de 19

1

A credence quality is a quality that can be assessed by any individual whilst searching for a product or service

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 17 de 19

1

A service is distinguishable from a good because it is _________ in nature, meaning the consumption and production go hand in hand

Selecciona una de las siguientes respuestas posibles:

  • Intangible

  • Inseperable

  • Heterogeneous

  • Perishable

  • Balanced

  • Infrequent

Explicación

Pregunta 18 de 19

1

One of the service quality gaps is- The gap between what managers think customers want and what customers are told the service provides

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 19 de 19

1

Selecciona la opción correcta de los menús desplegables para completar el texto.

Price strategy orientations are;
( Revenue, Surplus, Mass, Profit, Income ) oriented
( Operation, Organisation, Perishabile, Demand, Precise ) oriented
( Patronage, Attendance, Benefit, Crowd, Direct ) oriented

Explicación

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