society now demands that products are designed and manufactured to improve the quality of our lives . this stimulates an ever increasing demand for newer better faster smarter greener product

it is old people who demand the very latest technology. making the last version out of date and obsolete

making products more sustainable if bad for the enviromet

obsolete mean out of date and no longer required

inclusive design : this means that the designs are accessible by all mbrs of society

a wrist action tap is for everyday people and not useful to any particular group of people

some groups of society have specific needs......for example a motorbike helmet is a need of a new born baby

cultural influences ..is for example where a fast Ferrari is the symbol of a wealthy young man