A characteristic of a full-service advertising agency is that it contains a
creative department.
television studio.
printing facility.
talent agency.
The main characteristic of a full-service advertising agency is that it
does not limit its services to promotion.
does not provide services to individuals.
specializes in providing creative services.
specializes in buying media time and space.
One reason why many businesses contract with advertising agencies is to obtain
marketing strategies.
free publicity.
copywriting services for advertising scripts and press releases.
operational advice,
One of the benefits to a business of using an advertising agency is that the
business can promote its products less expensively.
agency has an objective view of the marketplace.
business will not need to prepare a promotional budget.
agency may represent one of the business's competitors.
Which of the following is a factor that businesses often consider when selecting advertising agencies:
Accounting system
Performance record and success with pervious clients
Work environment
Staff organization
