Rob Winners
Test por , creado hace más de 1 año

The Google Analytics hasn't been the best at properly preparing a novice marketing person such as myself to pass the IQ exam. This set of questions will be much better.

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Rob Winners
Creado por Rob Winners hace casi 8 años
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GA IQ Set of Exam Questions

GA IQ Set of Exam Questions

Pregunta 1 de 72

1

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Selecciona una de las siguientes respuestas posibles:

  • A. Traffic type

  • B. Language

  • C. Device Category

  • B and C

  • A, B, and C

Explicación

Pregunta 2 de 72

1

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

Selecciona una de las siguientes respuestas posibles:

  • A. product SKU(s)

  • B. purchase amount

  • C. billing city

  • D. tax amount

  • E. credit card number

Explicación

Pregunta 3 de 72

1

What is an assisted conversion?

Selecciona una de las siguientes respuestas posibles:

  • A. When one goal completion leads to another.

  • B. When one traffic source results in a later goal completion through another traffic source.

  • C. an AdWords view through conversion.

  • D. When an AdWords visitor returns to the site directly to convert.

Explicación

Pregunta 4 de 72

1

What is the URL parameter that auto-tagging appends to an AdWords destination URL?

Selecciona una de las siguientes respuestas posibles:

  • gclid=

  • _ga=

  • userid=

  • clickid=

  • utm=

Explicación

Pregunta 5 de 72

1

Google Analytics can identify that two sessions are from the same user if...

Selecciona una de las siguientes respuestas posibles:

  • The session happened in the same browser on the same device.

  • The sessions happen on the same day.

  • The sessions happened in the same browser.

  • The sessions occur within 30 minutes of each other.

Explicación

Pregunta 6 de 72

1

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Selecciona una de las siguientes respuestas posibles:

  • A. View filters

  • B. Advanced Segments

  • C. Report filters

  • D. Custom Dimensions

Explicación

Pregunta 7 de 72

1

Which of the following is an advantage of implementing Google Tag Manager?

Selecciona una de las siguientes respuestas posibles:

  • A. You can add Google Analytics tags to your site without editing site code.

  • B. You can add AdWord tags to your site without editing site code.

  • C. You can add non-Google tags to your site without editing site code.

  • D. You can change configuration values in your mobile app without rebuilding a new binary.

  • E. All of the answers are correct.

Explicación

Pregunta 8 de 72

1

What reports would you use to determine if you should consider expanding your advertising to new markets?

Selecciona una de las siguientes respuestas posibles:

  • A. Location and Language reports.

  • B. Frequency and recency reports.

  • C. Intelligence events

  • Source/Medium report

Explicación

Pregunta 9 de 72

1

Which of the following are possible uses of views within a single Google Analytics account?

Selecciona una de las siguientes respuestas posibles:

  • A. To look more closely at traffic to a specific subdomain.

  • B. To look more closely at traffic to a specfic part of a site (a page or selection of pages).

  • C. To limit a user's access to a subset of data.

  • D. A and C only

  • E. A, B, and C

Explicación

Pregunta 10 de 72

1

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign's success?

Selecciona una de las siguientes respuestas posibles:

  • A. Bounce rate

  • B. Avegage session duration

  • C. Pageviews

  • D. Conversion rate

Explicación

Pregunta 11 de 72

1

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal coversions on a given day. Which tool in Google Analytics would you use to set up this alert?

Selecciona una de las siguientes respuestas posibles:

  • A. Annotations

  • B. Intelligence Events

  • C. Real-Time

  • D. Secondary Dimensions

  • E. Advanced Segments

Explicación

Pregunta 12 de 72

1

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by...

Selecciona una de las siguientes respuestas posibles:

  • A. Changing the sampling rate in your view settings.

  • B. Adjusting the session timeout control.

  • C. Adjusting a control in the reporting interface for greater or less precision.

  • D. You cannot adjust the sample rate.

Explicación

Pregunta 13 de 72

1

Which report would you use to determine the % of your site traffic that has already been to your site before?

Selecciona una de las siguientes respuestas posibles:

  • A. Behavior - New vs. returning report

  • B. Behavior - Frequency and Recency report

  • C. Interests - Affinity categories report

  • D. All traffic - Referrals report

  • E. Ecommerce - Sales performance report

Explicación

Pregunta 14 de 72

1

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

Selecciona una de las siguientes respuestas posibles:

  • A. You must have at least 500 sessions from AdWords ad clicks in the GA view over the past 30 days.

  • B. You must modify your tracking code to support Smart Goals data collection.

  • C. You must enable Smart Goals in your property settings.

  • D. The selected GA account must have at least 1000 pageviews over the past 30 days.

Explicación

Pregunta 15 de 72

1

Which reporting or data collection feature(s) do you get access to by activation Advertising Features in GA?

Selecciona una de las siguientes respuestas posibles:

  • A. Remarketing

  • B. Interest Categories

  • C. Demographic reporting

  • D. B and C only

  • E. A, B, and C

Explicación

Pregunta 16 de 72

1

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Selecciona una de las siguientes respuestas posibles:

  • A. Real Time reporting

  • B. Segmentation

  • C. View filters

  • D. Multi-Channel Funnels

Explicación

Pregunta 17 de 72

1

In the multi-channel funnel reports, which of the following meterics would be most useful in measuring how many conversions wereinitiated by Paid Search?

Selecciona una de las siguientes respuestas posibles:

  • A. Assisted Conversion Value

  • B. Conversion Rate

  • C. First Interaction (Click) Conversions

  • D. None of these metrics

Explicación

Pregunta 18 de 72

1

Which of the following could be measured by definding a goal in GA?

Selecciona una de las siguientes respuestas posibles:

  • A. The percentage of visits that result in a site registration.

  • B. The percentage of visits that contain only one page view.

  • C. The percentage of visits during which visitors spent at least two minutes on the site.

  • D. Conversion rate

  • E. All of these could be measured by defining a goal in GA.

Explicación

Pregunta 19 de 72

1

Which of the following would prevent URL destination goal conversions from being recorded?

Selecciona una de las siguientes respuestas posibles:

  • A. There was a misspelling in the URL of the goal definition.

  • B. The tracking cide is missing from the conversion page.

  • C. The match type in the goal definition is incorrect.

  • D. No URL destination goals have been defined.

  • E. All of these answers apply.

Explicación

Pregunta 20 de 72

1

Auto-tagging is a feature that is used with which type of traffic?

Selecciona una de las siguientes respuestas posibles:

  • A. Any search engine traffic that is not from Google.

  • B. AdWords Campaign traffic.

  • C. Website referrals

  • D. Social media referrals

Explicación

Pregunta 21 de 72

1

When you share a link to a custom report, you share the data in the report.

True - Sharing a link to a custom report shares the data in the report.
False - Sharing a link to a custom report only shares a template for the report.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 22 de 72

1

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by GA.

Selecciona una de las siguientes respuestas posibles:

  • A. Custom dimensions

  • B. Goal tracking

  • C. Data import

  • D. Custom channel groupings

Explicación

Pregunta 23 de 72

1

GA can collect behavioral data from which systems?

Selecciona una de las siguientes respuestas posibles:

  • A. E-commerice platforms

  • B. Moblile applications

  • C. Online point-of-sale systems

  • D. A and B

  • E. A, B, and C

Explicación

Pregunta 24 de 72

1

Which of the following questions can be answered using the goal flow report?

Selecciona una de las siguientes respuestas posibles:

  • A. Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

  • B. Do visitors usually start my conversion process from the first step or somewhere inthe middle?

  • C. Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

  • D. Are there any steops in my conversion process that don't perform well on mobile devices compared to desktop devices?

  • E. All of these can be answered using the goal flow report.

Explicación

Pregunta 25 de 72

1

You decided to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Selecciona una de las siguientes respuestas posibles:

  • A. Email traffic will always appear as referral and can not be treacked spertately.

  • B. Email is a default medium in Google Analytics and will automatically appear in your reports.

  • C. Email traffic can be tracked using manual tagging with UTM parameters.

Explicación

Pregunta 26 de 72

1

Which of the following metrics is available when Site Search tracking is enabled?

Selecciona una de las siguientes respuestas posibles:

  • A. Sessions with Search: The number of sessions that used your site's search function at least once.

  • B. Search Exits: The number of searches made immediately before leaving the site.

  • C. Time after Search: The amount of times users spend on your site after performing a search.

  • D. Search Refinements: The number of times a user searched again immediately after performing a search.

  • E. All of the above

Explicación

Pregunta 27 de 72

1

Your web property is "www.example.com". You set up a destination goal of "/thankyou" and a Match Type of " Begins with: Which of the following pages trigger a goal conversion?

Selecciona una de las siguientes respuestas posibles:

  • www.example.com/thankyou.html

  • www.example.com/thankyou/php

  • www.example.com/thakyou/receipt.php

  • All of these would trigger a goal conversion

Explicación

Pregunta 28 de 72

1

If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

True - With analytics.js you can track across your domain and subdomains with no additional configuration.
False - You must always set up cross domain tracking in order to track subdomains.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 29 de 72

1

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy -- user, session, or hit-level, In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Selecciona una de las siguientes respuestas posibles:

  • Session (metric) / Page (dimension)

  • Bounce rate (metric) / Event Action (dimension)

  • Sessions (metric) / City (dimension)

  • All the answers are valid dimensions and metric combinations.

Explicación

Pregunta 30 de 72

1

What is a benefit of using Google Analytics for Remarketing?

Selecciona una de las siguientes respuestas posibles:

  • A. You can target customers who have previously been to your site with customized creatives.

  • B. You can create remarketing lists without making any changes to your existing GA tag.

  • C. You can create remarketing lists based on custom segments and targets, for esample users whove been to our site more than once in a 30 day period.

  • A and C

  • A, B, and C

Explicación

Pregunta 31 de 72

1

The order in which filter appear in your view settings matters.

True - Filters are executed in the order in which they appear.
False - Filters are not necessarily executed in the order in which they appear.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 32 de 72

1

What is an attribution model in GA?

Selecciona una de las siguientes respuestas posibles:

  • The set of rules that determine which AdWords ads are credited with a conversion.

  • The set of rules for assigning sessions to new vs. returning users.

  • The set of rules that deternime how credit for sales and conversions is assigned to tourchpoints in conversion paths.

  • The set of rules for assigning specfic interest categories to each session.

Explicación

Pregunta 33 de 72

1

Which of the following is a hit type tracked by GA?

Selecciona una de las siguientes respuestas posibles:

  • Page tracking hit

  • event tracking hit

  • ecommerice tracking hit

  • all of these are hit types tracked in GA.

Explicación

Pregunta 34 de 72

1

If a user views one page of a website, completes an Event on the page, and then leaves the site; This session will be counted as a bounce in Google Analytics.

True - A session is considered a bounce if the user views one page of the site and then leaves.
False - Because there was more than one interaction hit in the session.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 35 de 72

1

You received an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

Selecciona una de las siguientes respuestas posibles:

  • The tracking code has been altered and is reporting incorrectly.

  • There is a new referral source that is directing a lot of new traffic to the site.

  • There is unidentified referral traffic that is likely bot traffic.

  • New pages or subdomains have been recently indexed in organic search.

  • All of these answers are good reasons

Explicación

Pregunta 36 de 72

1

Which of the following metrics would most strongly suggest a poorly performing website?

Selecciona una de las siguientes respuestas posibles:

  • Bounce rate > 90%

  • Bounce rate < 90%

  • % New visits > 90%

  • Average session duration > 5 minutes.

  • None of these answers

Explicación

Pregunta 37 de 72

1

Segments are subsets of your analytics data. Which of the following are not true of analytics segments?

Selecciona una de las siguientes respuestas posibles:

  • Segments are filters that permanently change your data.

  • Segments let you isolate and ananlyze your data.

  • You can use segments to build custom Remarketing lists.

  • Segments represent either a subsets of sessions or subsets of users.

Explicación

Pregunta 38 de 72

1

Which of the following is a benefit of using segments in your data analysis?

Selecciona una de las siguientes respuestas posibles:

  • A. You can compare behavior metrics for groups of users like Converters vs. non-Converters.

  • B. You can analyze your users and /or their sessions according to single or multi-session conditions.

  • C. You can isolate and analyze specific conversions paths using conversion segments.

  • D. You can permanently modify the data in your view, for example excluding internal or bot traffic.

  • A, B, and C

  • A, B, C, and D

Explicación

Pregunta 39 de 72

1

The user ID feature is commonly used with which of the following wesite scenarios?

Selecciona una de las siguientes respuestas posibles:

  • Users can create an account on your wevsite and log in on all types of devices.

  • Users can navigate between your website and multiple subdomains within one session.

  • Users must navigate to a 3rd party shopping cart domain to complete a purchase.

  • You have content thtat displays on another domain through an iFrame.

Explicación

Pregunta 40 de 72

1

Which report would give you insight into how many Display conversions were assisted by Search Paid traffic?

Selecciona una de las siguientes respuestas posibles:

  • Ecommerce reports

  • Multi Channel funnels reports

  • Interests reports

  • Goals reports

  • Campaigns reports

Explicación

Pregunta 41 de 72

1

When you create a new Channel Grouping in a view, you can:

Selecciona una de las siguientes respuestas posibles:

  • A. Immediately select it in the Acquisition Overview and Channels reports.

  • B. Apply it retroactively and see historical data classified by your new channel definitions.

  • C. Change how reports display your data, without changing the data itself.

  • A and C

  • A, B, and C

Explicación

Pregunta 42 de 72

1

A visitor comes to your site but stops looking at pages and generation events. Which of the following will occure by default?

Selecciona una de las siguientes respuestas posibles:

  • The visitor's session expires after 30 minutes of inactvity.

  • The visitor's session expires after 5 minutes of inactivity.

  • The visitor's session expirers once the Visitor has exited your site.

  • Google Analytics doesn't keep track of seesions by default.

Explicación

Pregunta 43 de 72

1

Why can AdWords clicks differ from analytics sessions in your reports?

Selecciona una de las siguientes respuestas posibles:

  • Some visitors may have javascript disabled.

  • Some visitors may be blocking cookies.

  • Clicks and sessions are different metrics.

  • All of these

Explicación

Pregunta 44 de 72

1

When a new view is created, it will show the historical data from the first view you created for the property.

True. Any new view will include all historical website data.
False. Views will report data from the day they are created.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 45 de 72

1

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Selecciona una de las siguientes respuestas posibles:

  • Visits

  • E-commerce coversion rate.

  • Page Value

  • Bounce rate

  • Pages / Visits

Explicación

Pregunta 46 de 72

1

How would you track visitors coming from an email or newsletter campaign?

Selecciona una de las siguientes respuestas posibles:

  • By turning auto tagging on.

  • Analytics will track visits coming from any campaign automatically.

  • By manually tagging the destination URLs of the campaign.

  • It is not possible to track visitors coming from non AdWords campaigns.

Explicación

Pregunta 47 de 72

1

GA uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Selecciona una de las siguientes respuestas posibles:

  • First Interaction model

  • Last interaction model

  • Last non-Direct Click model

  • Linear model

Explicación

Pregunta 48 de 72

1

When analyzing the goal flow report, you see that many users are dropping off and after the second step in the funnel. With this information, you can infer that:

Selecciona una de las siguientes respuestas posibles:

  • You are possible tagreting the wrong audience who is not as interested in your product.

  • The navigation between the second and third steps of the purchase process could be improved.

  • You should consider directing traffic through a different entrance point for your goal.

  • all of the answers

Explicación

Pregunta 49 de 72

1

The GA Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

Selecciona una de las siguientes respuestas posibles:

  • A. Pageviews

  • B. Events

  • C. Transactions

  • A and B

  • A, B, and C

Explicación

Pregunta 50 de 72

1

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics, you must:

Selecciona una de las siguientes respuestas posibles:

  • Use Google Tag Manager for your anaylitics tracking.

  • Be able to generate your own unique IDs.

  • Create a new Analytics account for User ID reporting.

  • All of these answeres

Explicación

Pregunta 51 de 72

1

What is the main purpose of the Multi-Channel funnel report?

Selecciona una de las siguientes respuestas posibles:

  • To show which goals are bringing in the most revenue.

  • To evaluate the interaction and contribution channels in the conversion/purchase cycle for your site.

  • To ananlyse the funnel steps for multiple goals.

  • To see which cannels resulted in the highest number of pageviews.

Explicación

Pregunta 52 de 72

1

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Selecciona una de las siguientes respuestas posibles:

  • Last Interaction model

  • First Interaction model

  • Linear model

  • Last non-Direct Click model

Explicación

Pregunta 53 de 72

1

What does the time lag report indicate?

Selecciona una de las siguientes respuestas posibles:

  • Time lag in-between goal completions

  • Lag on the load time of the site

  • Time lag in-between the original session and the goal completion

  • Time lag in-between page view during the goal completion

Explicación

Pregunta 54 de 72

1

What are UTM parameters?

Selecciona una de las siguientes respuestas posibles:

  • Parameters that are added to custom campaigns in order to correctly track the preformance of these campaigns in your analytics reports.

  • Parameters that are added to your website source code that allow Analytics to identify traffic coming from Adwords campaigns.

  • Parameters that are added to URLs in order to track organic traffic, referral traffic, and CPC traffic.

  • Parameters that are added to your site for Event tracking.

Explicación

Pregunta 55 de 72

1

The GA SDK or tracking codes send campaign and traffic source data through a number of different fields. Which of the following are fields used to send campaign or traffic source data?

Selecciona una de las siguientes respuestas posibles:

  • Location

  • Campaign medium

  • Device Category

  • Interest Category

Explicación

Pregunta 56 de 72

1

"Which dimension is not included in the ADWords reporting section of GA?"

Selecciona una de las siguientes respuestas posibles:

  • Bid adjustment

  • Keyword

  • Invalid click

  • Destination URL

  • TrueView Video ad

Explicación

Pregunta 57 de 72

1

How would you determine the mobile e-commerce conversion rate for paid traffic (CPC)?

Selecciona una de las siguientes respuestas posibles:

  • A. Go to Audience > Mobile > Overview. Add a secondary dimension showing traffic type in order to see the traffic coming from paid search.

  • B. Go to Aquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile.

  • A and B

  • In Analytics you can only see traffic coing from desktop or from Mobile/Tablet together. There is no way you can see mobile traffic only.

Explicación

Pregunta 58 de 72

1

When should you use manual tagging?

Selecciona una de las siguientes respuestas posibles:

  • You should use manual tagging in order to track all of your advertising campaigns. example: Adwords or Facebook

  • You should use manual tagging for any non-AdWord custom campaigns.

  • You should use manual tagging to track only AdWord campaigns.

Explicación

Pregunta 59 de 72

1

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

Selecciona una de las siguientes respuestas posibles:

  • You haven't implemented Goal or ECommerce

  • You haven't enabled demographic data

  • You are not using Google Tag Manager

  • You are not using Content Experiments

  • You haven't set up Goal Funnels

Explicación

Pregunta 60 de 72

1

Once a view is deleted it cannot be restored.

True. Deleted views cannot be restored at any time.
False. You have 35 days to restore a view afer it is deleted.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 61 de 72

1

The Measurement Protocol is a standard set of rules for collecting and sending hits to GA. Using the Measurement Protocol you can:

Selecciona una de las siguientes respuestas posibles:

  • A. Send data to GA from any web-connected device.

  • B. Send dtat to GA from a kiosk or point of sale system.

  • C. Upload aggregated data tables to GA

  • A and B

  • A, B, and C

Explicación

Pregunta 62 de 72

1

The Solutions Gallery allows you to import of share which of the following reporting tools or assets?

Selecciona una de las siguientes respuestas posibles:

  • A. Goals

  • B. Segments

  • C. Custom reports

  • B and C

  • A, B, and C

Explicación

Pregunta 63 de 72

1

Why would it be useful to assign a value to your goal in GA?

Selecciona una de las siguientes respuestas posibles:

  • Assigning a goal value allows you to track actual revenue from your conversions.

  • Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

  • Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your websitie.

Explicación

Pregunta 64 de 72

1

Which of the following is required parameter in the URL builder?

Selecciona una de las siguientes respuestas posibles:

  • Campaign Name

  • Campaign Medium

  • Campaign Content

  • Campaign Source

  • All of these are required

Explicación

Pregunta 65 de 72

1

You define a Destination URL goal by

Selecciona una de las siguientes respuestas posibles:

  • Creating a new dashboard to report only on that goal page

  • Adding the conversion ID to the tracking code on the goal page

  • Editing the view Goals and specifying the request URI of the conversion page

  • Adding the E-commerce code to the goal page.

Explicación

Pregunta 66 de 72

1

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Selecciona una de las siguientes respuestas posibles:

  • You can create your own custom channel grouping in addition to the default MCF grouping.

  • The channel lables that your see in MCF reports are defined as part of the MCF Channeling Grouping.

  • When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.

  • all of the above are true

Explicación

Pregunta 67 de 72

1

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in GA, they notice that they have bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?"

Selecciona una de las siguientes respuestas posibles:

  • A. Device Category

  • B. Landing Page

  • C. Campaign

  • A and C

  • A, B, and C

Explicación

Pregunta 68 de 72

1

Adding a filter to a view in GA allows you to:

Selecciona una de las siguientes respuestas posibles:

  • A. Exclude visits from a particular IP adress

  • B. Replace complicated page URLs with readable text strings

  • C. Modify historical data

  • A and B

  • A, B and C

Explicación

Pregunta 69 de 72

1

Which Analytics API allows you to access your GA account configuration data?

Selecciona una de las siguientes respuestas posibles:

  • Core Reporting API

  • Embed API

  • Managment API

  • You cannot access this data with an API

Explicación

Pregunta 70 de 72

1

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

Selecciona una de las siguientes respuestas posibles:

  • 1

  • 2

  • 0

  • 5

Explicación

Pregunta 71 de 72

1

Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

Selecciona una de las siguientes respuestas posibles:

  • a) All of these answers are correct.

  • b) traffic by time of day

  • c) traffic by device category

  • d) traffic by marketing channel

  • e) traffic by geography

Explicación

Pregunta 72 de 72

1

Which of the following are true about segmentation? Select all that apply.

Selecciona una de las siguientes respuestas posibles:

  • a) Segmentation can help you find the underlying causes of changes to your aggregate data.

  • b) Segmentation allows you to isolate and analyze subsets of your data.

  • c) Segmentation should generally not be used without Real-Time reporting.

  • d) Segmentation is a technique that should only be used by experienced analysts.

  • e) a and b.

  • f) b and c.

  • g) a and d.

Explicación

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